Any person who is a decision maker or who is cap[able of recommending a solution as mentioned in the case or any consultant hired to recommend a solution.
Generally, it delineates the take-off point of the analysis.
I. Problem Statement
This defines the perceived problem presented in the case and which is the object of the analysis. It may be presented in a declarative form or in the form of a question.
II. Statement of the Objective
These are the goals which the case analysis hopes to achieve.
They basically satisfy the test of SMART (Specific, Measurable, Attainable, Realistic and Time-bound).
III. Areas of Consideration
Defines the internal and external environment of the company discernible in the case. The expected output of discussion should be the Strength and Weaknesses (Internal Environment) and Opportunities and Threats (External Environment) for each ACA.
Defines other factors affecting the company which may not have been specifically stated in the case but need to be assumed to better understand the case and limit or enhance the analysis.
V. Alternative Courses of Action
These are the possible solutions to the problem. Each must achieve the objectives.
Each ACA should be discussed in the light of the Areas of Consideration and Assumptions. Advantages and disadvantages of each ACA should be identified by the way of considering the SWOT.
Comparative analysis of each ACA should be made by the way of identifying the variables and how each variable is rated for each ACA. Comparison is summarized by a decision matrix which will now show...