INDIVIDUAL CASE ANALYSIS #1: THE WATERVIEW
JOSH MCKENNA
B00573719
SCOTT COMBER – COMM 2303
TUESDAY, FEBRUARY 4th, 2014

Introduction Located on the waterfront of a once prestigious resort at the heart of the Muskoka district of Northern Ontario, the Waterview snack bar has been a leading tourist destination for decades. The resort has since changed ownership on multiple different occasions over the past few years, and as a result, its ability to consistently demonstrate quality customer service has also suffered. The present owners have been making an effort to restore the resort’s image, but reputations are heavily influenced by word of mouth, thus the restoration process has been slow going. Long-time snack bar employee, Michael Welland, who has been working for The Waterview snack bar since he was 17, has been returning each summer holidays to work full-time to save money for his university education. Welland, who had been recently promoted to the position of supervisor, engaged his manager, Rebecca Boddington, in numerous heated arguments. These arguments revolved around Boddington demanding Michael to perform tasks that were not involved in his job description; failing to take the time to address his job-related problems and concerns; and paying him less than he was promised upon receiving his promotion to supervisor. Welland, disheartened and convinced that Boddington held a personal grudge against him, was now considering whether it was worth his time to finish his remaining four weeks of his contract at the Waterview snack bar.
SWOT ANALYSIS
A SWOT analysis will be conducted upon The Waterview resort and snack bar to determine the strengths and weaknesses of the organization in addition to the opportunities and threats that face it. A SWOT analysis is a valuable analytical tool used to help an organization develop a preferred future.
Strengths