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Case Analysis Tips

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Submitted By jinsuh
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Cases are the next best thing to being there. They provide a unique view of the organization processes, problems, and opportunities. Case analysis permits the assumption of various roles on the part of a discussant. Thus, you can assume the role of a user or programmer in one instant, and then take on the job of chief executive officer in the next.

There are instances where there does not seem to be enough data or information in a case to make a decision. A lack of information and uncertainty are the rule, rather than the exception, in organizational decision making. Make rational assumptions when faced with incomplete and conflicting data.

The dialogue between class members serves as an important part of the learning process. Your task is to explore the various issues raised by the case and strategies for addressing them. There will be disagreements. Sometimes there will be large contingents who align against a minority. Such a situation should not be considered a personal attack, but rather a process of intellectual interchange.

There is no right or wrong answer for a typical case. There are, however, good and bad case analyses. The way you marshall your arguments, the clarity of your presentation, and the depth of analysis are the key components of case presentations. Be sure to document assumptions made and discuss pitfalls associated with embarking upon a course of action you suggest.

Obviously, the first step in the process of analyzing a case is for you to read and analyze the case individually. There is no single way to get started. However, the following approach may be helpful. Feel free to modify as needed.

1. Go through the case almost as fast as you can turn the pages, asking yourself, "What broadly is the case about and what types of information am I being given to analyze?" In particular, look at the first few and last

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