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Case Atlassian Software

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Submitted By whandri
Words 2098
Pages 9
CASE STUDY Atlassian Software

Overview
— — — — — —

Atlassian Software didirikan oleh Mike Cannon-Brookes dan Scott Farquhar tahun 2002 dengan produk pertama JIRA. Atlassian Software merupakan perusahaan teknologi global yang berlokasi di Sydney Australia. Tahun 2009, Atlassian menjadi salah satu perusahaan Australia dengan tingkat pertumbuhan usaha yang cepat. Tahun 2009 mencatatkan revenue $35 million dengan karyawan di seluruh dunia sebanyak 200 orang dan 15.000 pelanggan di 110 negara. Tahun 2011, mencatatkan revenue $100 million dengan 50.000 pelanggan Atlassian’s Corporate Values: ◦ Open company, no bullshit ◦ Build with heart and balance ◦ Don’t #@!% the customer ◦ Play, as a team ◦ Be the change you seek ◦ Disclaimer

Problem to Solve
2001-2009 — Analisa SWOT — Analisa SPACE MATRIX — Apa Strategi tiap Periode 2009-2014 — Mengapa tahun 2014, Atlassian mampu mempunyai value $3.3 billion

The External Factor Evaluation (EFE) Matrix
KEY EXTERNAL FACTORS Opportunities
1. Penciptaan market baru antara free open source software dan expensive commercial software. Trend software as a service (usagebased) business model yang menaikan porsi IT sebagai support fee menuju 50%. 0.28 3.8 1.064

WEIGHT1)

RATING2)

WEIGHTED SCORE3)

2.

0.34

3.4

1.156

Threats
1. 2. Pengketatan budget yang mengakibatkan porsi untuk IT juga mengecil. Sudah banyak produk pesaing yang ada di pasar 0.18 0.20 1.6 1.8 0.288 0.360

TOTAL

1

2.868

The Internal Factor Evaluation (IFE) Matrix
KEY INTERNAL FACTORS Internal Strenghts
1. Atlasian mengadopsi open pricing model dan harga lebih murah dibanding pesaing shg memiliki strong word of mouth di IT community Produk dapat dibeli menggunakan kartu kredit dan dapat dimasukkan dalam mesin workgroup perusahaan Memiliki Customer Service 24 jam dengan talent/ best people yang

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