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Case Report I, 2014
Fly ash brick project: feasibility study using CVP analysis
Executive Summary
“Fly Ash Brick” project describes a case of two business people, Rajiv Sharma and Alok Gupta intending to start a business and deciding on whether it will be financially profitable and feasible to tap into this opportunity. Opportunity arose because India utilizes huge amount of coal in order to extract energy and in the process a lot of waste is produced, in this case - fly ash. Huge amount of this substance is dumped into soil, which in turn causes significant demand for land. Moreover, Indian government strongly supports initiative linked with efficient usage of wasted materials, as currently used construction material (clay) damages soil fertility. Taking into consideration initial set up costs, we as a team, gave recommendations concerning about cost revise structure in case of higher production volume and made some conclusions regarding current financial estimations.
In order to manage proper analysis we should begin with expenses structure and their classification for the Indian company. Basically, for successful operation, initial investment table gives us a comprehensive picture:
Exhibit 2: Estimated Investment in Indian Rupees Building Modification | 1,400,000 | Water supply arrangements | 100,000 | Machinery | 2,000,000 | Trucks | 3,000,000 | Payload machine | 1,500,000 | Total | 8,000,000 |
As it can be seen, the company manages a large amount of funds for Trucks and Machinery. To see why it is important, we consider that fly ash as a material should be extracted from different sources, including already dumped areas. In addition, all investment materials are influenced by costs of depreciation. This comes from the project lifetime, which is estimated to be 5 years. So, having 8000000 initial investment overall, we divide depreciation

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