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Case Manufactured Homes

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1. The key aspects of Manufactured Homes(MNH) are the selling of manufactured homes at a big price range with the focus on the lower end of the market and the financial participation. MNH sells the mortgages of the customers to unrelated financial institutions and earn money by the difference in the interest rates.
MNH sold mobile homes in the Southeast US, primarily to low-income individuals who could not afford a traditional single-family home. The company sells affordable comfort. The company believed that its focus on the lower end of the market had two advantages. First, since its customers were seeking to fulfill an essential housing need, sales were less affected by changes in general economic conditions. Second, the company’s repossession rates were significantly lower than those of the industry since its customers were likely to work very hard to keep their primary residences even when times were bad. Although the market will be very competitive this year, we think the company’s special attention to the low-end of the market, to which many large competitors pay less attention, will give MH a solid niche position.
MNH has a viable business, because it earns their money with two different aspects that are related to each other. The selling of manufactured homes to the lower end of the market and the selling of the mortgages (installment contracts) on a recourse basis. When the customers buy a home it is easy for them to buy a mortgage with it at the same company. Another competitive advantage is the volume buying of MNH, they can negotiate lower prices from the manufactures it deals with. Also is the market growing and they comply a lot of acquisitions. The last years the company has been through big growths even though not all periods were as good as others.
MNH has felt the impact of the slow economic growth but it survived it. There was a decrease in

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