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Submitted By philippplatzeck
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Q1: How could the Moorings provide a more flexible charter to boat assignment?
First of all, I believe that software tools exist that optimize the assignment of charters to boats without agents needing to invest time for doing that. But the assignment can become more effective if the spare days between two charter contracts are minimized, i.e. when one contract of boat X ends on e.g. the 10th and the maintenance can be done until the next day, and if a reservation for the 11th comes in, it should be assigned to the same boat X so there is no revenue lost for this boat. On the other hand, this also means that if a reservation for the 12th to around 16th comes in, this contract should not be assigned to boat X but to another boat because boat X would have lost revenues and the revenues are becoming more equal across the boats.
It might be more effective if the assignment of charters to boats is not done when requests come in but postpone it. For example, if The Moorings would only keep track of the number of charters per day (must not exceed the number of boats from this class are available on the location) but assign the contracts to the boats e.g. 4 weeks prior to the first contract, it can save time for the agents. The assignment can also be done centralized so the agents can focus on promotion and customer relationship.

Q2: Develop a pricing strategy to improve the utilization of boats in St. Lucia and Grenada?
Apart from raising the fee for one-way rentals, The Moorings could decrease the price for renting a boat in the opposite of the popular direction, i.e. Grenada to St. Lucia. Moreover, it is possible to lower prices for one-way rentals either going to St. Lucia or leaving Grenada. Therefore, it might be worthwhile to get rid of assigning home ports to the boats but be more flexible about where the boats are as long as the number of boats from a certain

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