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ACCOUNTING 351COM Case Assignment Rubric
Name__________________________________________________________________________
Audience and Clarity (40%) Not shown | Designated area for development | Unsatisfactory in business communications | Below accountancy standards | Satisfactory | Proficient | Exemplary | 2 | 3 | 4 | 5 | 6 | 7 | 8 |
Aspects:
1. Are the intended audience and the purpose of the communication clearly and accurately identified? 2. Is the author’s role or rhetorical stance, such as consultant, clearly identified? 3. Is the tone appropriate given the author’s role and the intended audience? 4. Is the writing style appropriate for the audience, avoiding jargon, slang words, or colloquial phrases and maintaining an appropriate tone and level of formality? 5. Is the writing style understandable and meaningful to the audience, neither too technical nor rudimentary? 6. Are the sentences complete and declarative, with no fragments or “run ons”? 7. Are words and phrases efficiently chosen with no redundant, vague, or awkward statements? 8. Are the words and phrases chosen accurate and complete? (includes subject and verb agreement) 9. Is the active voice used when appropriate? 10. Are pronouns used correctly (e.g. “it” rather than “they” referring to a corporation)? 11. Are possessives used correctly (e.g. “Its financial statements showed…” rather than “It’s financial statements showed…”)? 12. Is proper punctuation used?
Organization and Flow (40%) Not shown | Designated area for development | Unsatisfactory in business communications | Below accountancy standards | Satisfactory | Proficient | Exemplary | 2 | 3 | 4 | 5 | 6 | 7 | 8 |
Aspects:
1. Are the main issues and conclusions clearly identified in the introductory paragraph before the analysis is presented? 2. Are all requisite issues

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