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Case Study 001

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Submitted By luluskiptomyloo
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Bell, Inc.
Professor Tripp
BUS 341
11 October 2013
JULY AT THE MULTIPLEX
Introduction:
Mr. Mull T. Plex and Consortium: We at Bell Consultants Inc. are excited to be serving as your advisors regarding the possibility of a class action lawsuit against your theaters. The plaintiff, Tommy, claims that he was dissatisfied with his movie-going experience while attempting to view the movie “The Governator” at the advertised time of 1:00 PM at the Royal 16 Theater complex at the Eastfield Mall. Tommy claims that it is fraudulent misrepresentation to have 20 minutes of advertisements play before the start of the movie thereby forcing the movie to start at 1:20 PM, well after the advertised time. The consortium has already taken the first step in determining the validity of Tommy’s case by pursuing a customer survey to determine whether the average moviegoer is dissatisfied with the showing of these pre-movie advertisements. The statistical results of these surveys as well as the guidelines formed by the consortium will be used to form our recommendations and conclusions regarding this matter.
Facts:
* Tommy was excited to see the movie “The Governator” at the Royal 16 Theater at the advertised time of 1:00 PM as stated in the local newspaper. * The advertised time of 1:00 PM appeared in multiple places: The local newspaper, verbally by the cashier, the movie theater’s marquee, and the ticket. * The ticket contained no other relevant statements * Tommy arrived at the theater 15 minutes before the posted start time of the movie. * Tommy paid a total of $18 for both ticket and concessions prior to the advertised time of the movie ($9 for the ticket and $9 for concessions) * The movie started at 1:20 PM instead of the advertised time because the theater showed 20 minutes of commercials. * Tommy watched a total of 30 minutes of the movie

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