1. Profit responsibility is the obligation to maximize profits for owners and stockholders. Toyota has high quality products, sustainability and is contributing to the economy. The text says that “Toyota is the world’s largest automobile manufacturer” with not only the Toyota brand but also Lexus and Scion too. Stakeholder responsibility is the obligation to those who can affect future progress and achievements. Partnerships have been made to increase awareness which can help Toyota use the opinions of their consumers and future consumers to improve. In the text, they discuss the Toyota Way. This helps “to improve processes and products, build trust, and empower individuals and teams.” Societal responsibility is the duty to preserving the ecological environment and to the general public. Toyota makes their cars to help the earth, the Prius gets 50 miles per gallon and is still a hybrid. They play large rule in society also. Toyota has given $10 million to the Toyota USA Foundation, $500 million to philanthropic programs and $5 million plus 25 vehicles to support national parks. 2. Their mission is “to attract and attain customers with high-valued products and services and the most satisfying ownership experience in America.” Specifically, the Prius claims to provide “harmony between man, nature, and machine.” The text describes environmental scanning as the company gathering outside information in order to see trends in the marketplace. This is being done with support from several national parks throughout the USA. Toyota is looking to be most respected, not top selling. They want to help the environment and with the development of the Prius they came up with a 5 year Environmental Action Plan. 3. According to the case, I would have to say, yes they have been successful. Toyota has won many awards and sold more than 3 million of these vehicles. They are also