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Case Study Accounting Research

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Grace Lau December 18, 2014 Page 2

Conclusions and Recommendation Based on our research and facts provided to us, the consulting bill of WesternGraphics and staff salaries should be expensed as either incurred or when the first time the marketing project starts (FASB ASC 720-35-25). You could capitalize the costs incurred only if the costs qualify as direct response advertising. According to FASB ASC 340-20, direct response advertising costs are intended “to elicit sales to customers who should be shown to have responded specifically to the advertising and that result in probable future benefits”. Although there might be future benefits resulting from marketing strategy, the company didn't create any tangible or intangible asset. The slogan created by WesternGraphics has been rejected and no asset has been created on the company books. In our opinion, the consulting fees and staff salary didn't create an asset either. Since the company operates in a highly competitive industry, it’s uncertain whether the company will derive future benefits from marketing strategy. The asset is unidentified and generally such costs should be expensed. Although the company created the game (an asset), the consulting fees and staff salaries incurred do not qualify as production costs to be capitalized. According to FASB 985-2025, only costs “of producing product masters incurred subsequent to establishing technological feasibility shall be capitalized. Those costs include coding and testing performed subsequent to establishing technological feasibility”. Any other expenses including research and development should be expensed as incurred (FASB ASC 73010). Because the consulting fees and staff salary do not create an asset on the company books and can’t qualify as direct response costs or advertising costs, we highly recommend expensing such costs for financial purposes. Please let me know if you wish to discuss any of these issues further. I’ve certainly enjoyed working with you on this project and look forward to assisting you in the future when you need accounting advice.

Best regards,

Diana Strener CPA Consultant Professional Accounting Associates 2701 First Street,Suite 101 San Jose, California 95125

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