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Case Study: Ethical Banks

In: Social Issues

Submitted By ckeith21
Words 440
Pages 2
Cason Keith
ALED 424
3/10/15
Boyd

Case Study 2: Ethical Banks

Moral objectivism is the view that what is morally right or wrong depends on what someone thinks. Jay McGuane had put together a very diverse board of people with many different backgrounds and beliefs. This led to each of them having very different moral values. Some of them saw no problem with giving the loan the gun manufacturer, while others were extremely opposed. They each saw it differently because of their own personal beliefs. So moral objectivism was very apparent on the bank’s board of directors. In “Good to Great” Jim Collins talks about getting the right people on the bus before going anywhere. The right people are what is going to make it all work. Jay McGuane didn’t get the right people on the bus first and didn’t have an established direction so it made things very difficult. His board of directors were all way too different in their beliefs and they would never be able to agree on much of anything and there weren’t any clear guidelines to direct their way of thinking. Jay needs to go back to the beginning and get the right people on board so he can get where he wants to be. There really aren’t many defined values of Rocky Mountain Green Bank. They want to promote environmentally friendly and green companies, projects, and corporations but doing business with just those companies is not profitable. Other than that, there is no real business direction because Jay McGuane never laid them out and the board can’t agree on gray area topics. Physically the bank is in a state of the art green facility that runs on solar energy and recycles water. Business-wise the bank deals with many environmentally friendly companies and promotes a greener way of life through supporting those businesses and also through the advertising of their business. I think their are a couple of the 6

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