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Case Study for Trap Ease America (Marketing)

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Case Study: Trap­Ease America 1. Trap­ Ease only has a once­in­a­lifetime opportunity because the investors see that this product has big potential since the idea is great. The investors saw the product and automatically saw that people would buy it since it is such an easy and clean solution to something associated with messy and violent. The information needed to evaluate the opportunity is the study of the market, competitors, and other products. Also, the awards and buzz surrounding the Trap­Ease also helped the investors see this as a high potential. The positioning of Trap­Ease is centered around dead mice and the product. They really value their product and want to show its usefulness. The group’s mission statement would be similar to their slogan “Easily trapping mice without a mess.” If the main target is people who stay home, then my mission statement’s point would not be about dead mice but about the peace of an environment that is rodent­free. The mission statement would read like this: “Ensuring a clean and safe environment for our customers through innovation.” 2. Martha has identified that the best target for the Trap­Ease is women since they do not enjoy the cleanup that happens with the original mousetrap and stay at home. It seems like Martha has used a fast train of thought to come up with this conclusion and not statistics. This is not the best market target. The number of women who study and have a professional life is growing. Martha would have to market the product even more heavily since the number of stay­at­home women is a smaller one than she believes. The next market segments they should target are restaurants, businesses, and especially environmentalists. This product is easy, clean, and safe and this will help make many targets happy. It is safe to use in a house with small children since it has no

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