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Case Study: Gintong Hiyas

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CASE STUDY
Group 5:

Jammila Zamuco
Irish Espallardo Angelyn Mailum

Falcon Nayre
Ian Malacad

BACKGROUND OF THE STUDY

GINTONG HIYAS
CASE TITLE

TIME FRAME:
PRESENT/ CURRENT TIME

POINT OF VIEW:
ELIZABETH SANTOS

STATEMENT OF THE PROBLEM (SOP)

How to supervise, monitor, and control the employees effectively?

OBJECTIVE
 To

be able to maintain the good relationship among the employees  To sustain the increase of store profitability  To know the best incentive scheme that would be implemented to the other branches.

AREAS OF CONSIDERATIONS
I. Internal Environment
STRENGHTS Hand made gold and other jewelry Offered a wide assortment of lady’s gold ornaments Manage directly by Santos Family Added new lines of jewelry as sales expended   HR F OP M 



Day-to-day operations
Careful staff selection and training 



Bonus incentive system for motivating employees to increase sales



AREAS OF CONSIDERATIONS
I. Internal Environment
STRENGHTS
Increased attentiveness of staff to customers Significant increase in store sales

HR


F

OP

M

 

Incentive system had increased store profitability

AREAS OF CONSIDERATIONS
WEAKNESSES HR F OP M

Expansion created a host of new problems in operation
Closing of the main branch of Gintong Hiyas The staff tended to talk to each other less and kept to their own sections of the store most of the time Change in working relations among the staff in her store Unhealthy store environment Customer dissatisfaction  




 

AREAS OF CONSIDERATIONS
I. External Environment
OPPORTUNITIES
Establishment of new shopping malls in Metro Manila Opened four new outlets located in different parts of the city 

HR

F

OP

M


ALTERNATIVE COURSES OF ACTION (ACA)
ACA-I: Designate the employees to their respective section and implement individual incentive scheme
PROS -there will be no “agawan system” in terms of rendering service to customers -focus on their respective sections CONS -not enough employees in each sections to render services -a chance of stealing jewelries -jealousy among the employees

ALTERNATIVE COURSES OF ACTION (ACA)
ACA-II: No respective sections designated to the employees but a group incentive scheme would be implemented
PROS -group effort -good relationship among employees -cooperation among employees CONS -a chance of having dependency with the other employees

DECISION MATRIX
CRITERIA
Good Relationship Profitability

ACA-I good good

ACA-II better better

Less Expenses
Assurance in security

good good better better RECOMMENDATION

We, therefore recommend to Elizabeth Santos to use ACA-II which states that “There will be no respective sections designated to the employees but a group incentive scheme would be implemented”

ACTION PLAN
ACTIVITIES Meet with the employees and talk about the group incentive scheme that would be implemented TIME PERSON ASSIGNED Elizabeth Santos Elizabeth Santos Elizabeth Santos BUDGET COST

1 week

N/A

Set a monthly quota
Proposal to the other branch about the new incentive scheme

1 week 2-3 months

N/A N/A

THANK YOU! 

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