...COMPARATIVE STUDY OF CONSUMER AND TRADE SALES PROMOTIONAL SCHEMES OFFERED BY BISCUIT BRANDS WITH SPECIAL REFERENCE TO ANMOL BISCUITS IN BAREILLY CITY Partial Fulfillment of the Requirements for the Award of Post Graduate Diploma in Management (Recognized by AICTE, Ministry of HRD, Govt. of India) By Mohd Zuvair PG- 120-30 Batch 2012-14 Under the guidance of Prof. Kamal K. Gupta Associate Professor, Department of Marketing Research INMANTEC, Ghaziabad Integrated Academy of Management and Technology Ghaziabad July 24, 2013 COMPARATIVE STUDY OF CONSUMER AND TRADE SALES PROMOTIONAL SCHEMES OFFERED BY BISCUIT BRANDS WITH SPECIAL REFERENCE TO ANMOL BISCUITS IN BAREILLY CITY Summer project submitted In Partial Fulfillment of the Requirements for the Award of Post Graduate Diploma in Management (Recognized by AICTE, Ministry of HRD, Govt. of India) By Mohd Zuvair PG- 120-30 INMANTEC Integrated Academy of Management and Technology Ghaziabad July, 2013 ACKNOWLEDGEMENT I owe a deep gratitude and heartfelt thanks to Dr Kamal K. Gupta, Associate Professor, Department of Marketing Research, INMANTEC B-School, Ghaziabad; who has encouraged and guided me throughout my research work. I also express my heartfelt gratitude to him for his unmitigated support, meticulous reviews, in depth inquiries and advice on work. It has added immense value to the report. I am extremely thankful to Mr. Mritunjay Sharma, General Manager Sales (North India)...
Words: 17773 - Pages: 72
...15: Video Case Study – Scheduling at Hard Rock Café 1. Name and justify several factors that Hoffman could use in forecasting weekly sales. 2. What can be done to lower turnover in large restaurants? 3. Why is seniority important in scheduling servers? 4. How does the schedule impact productivity? Chapter 16 Video Case Study – JIT at Arnold Palmer Hospital – Page 646 1. What do you recommend be done when an error is found in a pack as it is opened for an operation? Patient safety should always be the number one priority. If an error is found when a surgery pack is opened for an operation, the surgery team will need to make a quick decision to determine if the error significant enough to require a replacement, how quickly can a replacement be secured, and if the operation needs to be postponed. Some errors might not be significant enough to cause great concern. For example, perhaps the pack was just loaded in the wrong order. Another error could be that a specific item is missing, but it could be readily available from the hospital’s general supplies. Regardless of the error, the issue must be addressed with the suppliers. They need to know the details of the error so that they can determine the source and prevent it from happening in the future. 2. How might the procedure for custom surgical packs described here be improved? The video seems to indicate that the process for JIT delivery of the custom surgical packs is working...
Words: 674 - Pages: 3
...Coors, Inc | | | Case # 4 South Delaware Coors, Inc. 10/28/2008 Problem Statement Which research studies should Larry ask Mason and Associates to complete? Upon consideration of the research study results, is this new business venture a go? Alternatives Larry has several different options to choose from with respect to research studies that can be completed. As long as he stays at or under his $15,000 budget he can request that any combination of studies be completed by Mason and Associates. Larry was presented with 9 different research studies that may be of assistance to him in deciding whether or not this truly is a ‘golden’ opportunity. The second part of the problem statement requires only two alternatives: To go ahead with the business, or to make a no-go decision. Recommendation/Discussion It is recommended that Larry choose the following studies for Mason and Associates to complete: • Study A: National and Delaware Per Capita Beer Consumption for 1988-1992 in Gallons • Study C: Estimates of Coors’ Market Share for 1990-1995 • Study E: Beer Taxes Paid by Delaware Wholesalers for 1988 and 1989 in the Market Area • Study F: Financial Statement Summary of Wine, Liquor, and Beer Wholesalers for Fiscal Year 1988 • Study H: Retailer Study (if the retailers don’t stock the product, consumers will not get it!) • Study I: Survey of Retail and Wholesale Beer Prices The total cost of the studies completed would come to...
Words: 3947 - Pages: 16
...information in the case and the data from the studies listed below. You may also need to make your own assumptions (e.g., interest rate) in order to carry out the break-even analysis. Your analysis should involve the following steps: 1. First, find out whether Mr. Brownlow will break even in the first year (1990) given all the information he has. If yes, he should go ahead with the distributorship. If not, he should seriously reconsider the investment decision. 2. If you think he will break even, then what is the expected profit for the first year (1990)? 3. Finally, conduct some sensitivity analyses to assess how his attitude towards risk may influence the conclusion. Please follow the guidelines I provided below. Please submit your assignment onto Blackboard before class on Nov 5. Please make sure you provide enough information of your analysis so that your assignment can be evaluated without further explanation. 1. Industry demand (1990): The first step in the break-even analysis is to figure out the industry demand for 1990, using the Per Capita Method or the Tax Paid Method. Try both and see if they would give you similar answers. Per Capita Method: Study B: Entire population for Kent and Sussex for 1990 (112,200 + 116,800) Study A: 27.2 gallons/person based on entire population Study B: Population Age 21 and over for K and S for 1990 (75,200 + 85,300) Study A: 39.4 gallons/person based on 21 and over Tax Paid Method: Study E (taxes paid)...
Words: 666 - Pages: 3
...VERSION 1.1 TENTATIVE COURSE SCHEDULE *Note: Schedules may change during the semester. In case of change, students will be notified in advance via email. Please check your email before coming to the class. Assignments Due (All Assignments Due By 2:00 PM) Content Covered In Class Date 8/26 - Read The Syllabus - Course Overview - Introduction to Managerial Decision Making 9/2 - Article: Fox (2015, HBR course pack) - Judgement Heuristics “From Economic Man” to Behavioral - Common Biases I Economics” - Class discussion: Bill’s decision - Article: Hammond et al. (1998, HBR - Class exercise: 10 estimations course pack) “The Hidden Traps of Decision - Video: “Predictably Irrational” Making” - Video: “Basic human motivation”Dan Ariely at TED 9/9 - Article: Bazerman & Chugh (2006, HBR - Common Biases II course pack) “Decisions Without Blinders” • Bounded awareness - Article: Hayashi (HBR course pack) “When • Framing of problems to Trust Your Gut” • Emotional influence on - Assignment 1 due: exercise questionnaire decision making submission • Escalation of commitment Fairness in decision making 9/16 - Assignment 2 due: Buying a House: Initial - Improving decision making Search Results - Stating a dilemma & identifying preferences 9/23 - Assignment 3 due: Buying a House: Identifying Your Preferences - Article: Hammond, et al. (HBR course pack) “Even Swaps”...
Words: 2305 - Pages: 10
...Vincii Sanguenza Mark Kevin Lerin Marlone Sabacajan Rechiee Jonson Charlie Alonzo Gabrinao Ronald Perez March 2013 Dedication The researcher would like to dedicate this study to: To the researcher’s family who had always been supportive throughout their studies, for the love and care they have bestowed. And to the reader’s (cadet and cadettes), may this be their guide in time. To our instructor, Mr. Jundee Roxas who never failed to teach and guide us, To the researcher’s respondents who had been eager and diligent in sharing their experiences, for the trust and accommodation. To God Almighty who is the source of everything, for giving the strength and wisdom to complete this research. Abstract This study entitles if the BSMT students are aware about the danger in smoking and their awareness the researcher decided to qualifi all year levels to get their age and gender. The researcher make a guide questionnaire to determine if most of the BSMT students are engaged in smoking and if they know the risk and the reason behind. The answer would be based in their observation, perceptions and experience. This research will use a survey method for it is the most appropriate to gather the information needed. Rationale of the Study Readers we the researcher make this research to give a guide to avoid smoking and for those who are engaged in smoking. The said problems in smoking was included the possible solution and rehabilitation...
Words: 4676 - Pages: 19
...Allied Office Products yesterday, I went to Monash Clayton for a seminar, Cover Letter Seminar, just for 1 hour, but I think it was useful. after this semester, i need to go for a work...there will be some similar seminars held on Monash Clayton in the next few weeks. i will go to there. after the seminar, i went home, but I totally lost in the Monash Clayton, becasue it is so huge...I study in Monash Caulfield, just few buildings in there. But Monash Clayton...I think 70 buildings in there...it took me 20 minutes to find the bus loop... next, I put on some old assignment, Advanced Managment Accouting. there were a lot of case study when I learned that unit, but now, the teacher was changed, so the assignment was changed... anyway, the requirements: 1. Conduct a SWOT analysis 2. Using the information in the text and in Exhibit 5, calculate ‘ABC’ based service costs for the TFC business. 3. Using your new costing system, calculate distribution services costs for ‘Customer A’ and ‘Customer B’. 4. What inferences do you draw about the profitability of these two customers? (hint: you can compare the ‘old’ method to the ‘abc’ method using customer profitability analysis in a table format; you can show this by: Sales less Product Costs less Service Fees = Gross Profit You can also show Gross Profit as a % 5. Should TFC implement the SBP pricing system? Give reasons. 6. What managerial advice do you have for Allied about the Total For Control (TFC) business? How...
Words: 3102 - Pages: 13
...An Analysis of Case Studies Prepared by Rafiqul Alam Khan Rakibul Haque Department of Finance Page 1 Dhaka, June 05, 2014 Acknowledgement All the praise and appreciation to Allah, the most merciful and beneficent who has enabled us to submit this humble work. We would like to express our special thanks and honour to our course teacher, Sonia Munmun, who guide us in every minute whenever we sought, and who showed us the right track to conduct the study. Finally, we would be happy if the findings of this study could make any contribution in the field of business efficiency. Department of Finance Page 2 Table of Content 7 Abstract Chapter 01: Context and Rationale Preludes: the General Scenario Rationale of the Study Objectives Methodology: Primary & Secondary Sources Limitation Chapter 02: Framework of Case Study Chapter: Foundations of Group Behavior Case Incident 1 Case Incident 2 Chapter: Understanding Work Teams Case Incident 1 Case Incident 2 Chapter 03: Conclusion & Recommendations Conclusion Findings References Department of Finance 8 8 9 9-10 10 11-14 15-17 17-19 20-21 22-24 25-28 29 30 30 Page 3 Abstract Organizational Behavior (OB) is the study and application of knowledge about how people, individuals, and groups act in organizations. It does this by taking a system approach. That is, it interprets people-organization relationships in terms of the whole person, whole group, whole organization...
Words: 5326 - Pages: 22
...Though the basis of considering the Quebec Province was their French influence, the market survey was conducted in Toronto, a city in Quebec’s neighbouring province Ontario that has British influence. So at the first place, the researchers got the target sampling completely wrong and the market survey results for the British-influenced market cannot be used to assess the demand in the French-influenced market.(2) Inappropriate Research Study Method. The first research study was conducted with a “super group” of articulate professional women who were introduced to the product, its price and advertising, followed by open discussion on likes and dislikes. This study showed positive and receptive results for Cleopatra. As Cleopatra was intended to be premium-quality, premium-priced soap, this study definitely validated the premium quality but there was still a question mark on the reception of premium price as the “super group” in this case are mainly concerned with the benefits of the soap and are less sensitive to the price. The second research study was conducted with...
Words: 3562 - Pages: 15
...SOUTH DELAWARE COORS, INC. INSTRUCTOR’S GUIDE TO YOUR CASE ANALYSIS1 Background South Delaware Coors, Inc. represents an interesting marketing situation for three reasons: the issue in the case is clear-cut while data needed to solve the issue requires conceptualization and insight; the case contains elements common to most feasibility decisions (estimates of industry demand, market share, investments, costs, and resulting performance are required); and the case requires students to develop actionable decisions based on the research information. Two problems are present in the case. The first is a decision on what research should be conducted by Manson and Associates to allow Larry Brownlow to estimate the feasibility of a Coors distributorship for a two-count area in Delaware. The second problem is a decision on whether or not the distributorship is feasible or, in other words, a go/no-go decision by Brownlow regarding his application. This problem is largely implicit in the case, but it is the problem you are to address in your analysis. In fact, you should employ the following problem statement in your case report: “Does the South Delaware Coors distributorship offer sufficient investment potential given Mr. Brownlow’s current business and personal situation?” Attached you will find the results of all studies mentioned in the case. You may employ any or all of these to make your recommendation. Do not worry about exceeding Mr. Brownlow’s research budget. We will assume...
Words: 2561 - Pages: 11
...1.1 Background of the study: Business is now rising day by day. Globalization has opened the door of magic realistic changes of business. Open market economy is now a national question. In this situation there is a country named Bangladesh which was the colony of Britain for 200 years but now and independent country is struggling with its economy. In some recent years Bangladesh is also rising in the Business sector. Many companies are now opening and a lot of new dimension in business is introducing. A lot of foreign investor is now interested to invest here in various sectors. From those various sector one of the field is dairy food sector. It is a very hopeful sector for our country because Bangladesh economy basically depends on agriculture. In this context some of the companies in our country are now producing various dairy products. Sanowara, Shah Dairy, Meghna Dairy are renown of them. In this report we discuss about Sanowara Dairy Foods. 1.2 Objective of the study: Everything should have some sort of objective. Objective should be made in such a way that provides the optimum benefit to the study. An objective gives a boundary of any task and makes it possible to accomplish. My research has some objective which makes the report possible to be submitted. Every objective provides a chance to know about the related matter. In my report I also have some objective that gives me chance to know about the followings: To know about the marketing mix of SDFL To know about...
Words: 4772 - Pages: 20
...Business Strategy Case 3 The O-Fold Kyle Huffman Olds College Submission Date: February 14 2013 O-Fold Business Opportunity Introduction Alex Richards was a 4.0 GPA student, double majoring in finance and accounting. Before taking a trip to Colorado, Alex was faced with a problem: whether or not to take a suit on the plane, he did not want to wear it on the plane nor pack a suit case due to having the clothing wrinkle. He came up with the idea of the O-Fold, a cylindrical tube that clothes could be wrapped around, secured with straps, packed into tight spaces, and arrive wrinkle free. After completing a preliminary patent search online and finding nothing similar to his idea, Alex had to make a choice whether or not to start a company. He came up with four options, sell the idea, license the idea, outsource production, or use a crawl-walk-run strategy. External analysis With more then $5 billion in sales the luggage industry strengthened, as the baby boomer generation reached its peak travel ages (45-54). With profit margins growing from 28.9 percent in 1990 to 45.9 percent in 2000 the industry is looking profitable. As well having around 75 percent of the merchandise imported, this lowers the cost of production and materials. An important trend to look at is the use of handbags or carry on items. With the rising cost of fuel airlines started charging for check baggage, resulting in an increase of people buying carry on/handbags. Handbags sales increased from 3...
Words: 1664 - Pages: 7
...Company Background In April 2008, six Brescia University College students: Kathryn Kielstra, Breanne MacHardy, Lynn Mockler, Tara Price, Sunali Swaminathan and Ruth-Elen Tisdale were nearing the completion of their Management and Organizational Studies Program. They were considering launching Pack-iTS, an entrepreneurial venture. Pack-iTS would be a healthy lunch preparation and delivery service, serving elementary schools within the Thames Valley District School Board in London, Ontario. The six-person partnership had$25,000 to invest, but needed to know if additional financing would be required. The Pack-iTS lunch program would provide flexibility for parents and children. Parents would select from a variety of menu options, as well as the regularity. The lunches would be prepared and assembled at a Pack-iTS facility. The lunches would then be marked with the teacher’s name and put into a container for delivery. A consideration for the partners was to position the program as a fundraising initiative, where a portion of the gross sales would be donated to the school. The main objective of Pack-iTS is to promote healthy eating habits and reduce parental stress associated with planning. According to results from a Canadian Community Health Survey, obesity rates among children and adults had increased substantially during the past 25 years. In 1979, three percent of children aged two to 17 were obese. By 2004, eight percent were obese. The partners were looking...
Words: 1701 - Pages: 7
...Boots Case Study Group 9 Section A ArjunSpolia Manish Soni Mayank Gupta Shitij Jain VarunAhooja 3 FOR 2 Allows consumers to combine any three products of their choice(of the same brand) Least expensive item will be given free Expected sales increase to 300% 60% of these customers would not have purchased boots hair care products otherwise Gift With Purchase Product sample given with regular purchase Existing sample products used Cost of sample 93p Expected sales increase to 170% 40% of these customers would not have purchased boots hair care products otherwise ONE PACK COUPON 50p off Conservative Approach Expected sales increase to 150% Customers would be able to redeem coupon during the current visit to the store 50% of these customers would not have purchased boots hair care products otherwise Shampoo I/O Shampoo Brand Max Average Min 3 for 2 GWP GWP On-Pack On-Pack Price Price Price (max) (min) Coupon Coupon (Max) (Min) 2.2 2.5 1.6 1.6 2 2 1.6 1.95 1.95 1.6 1.6 1.75 2 1.6 1.7 1.4 1.6 1.6 1.5 2 1.6 0.41 0.31 0.50 0.50 0.40 0.50 0.50 0.42 0.55 0.37 0.66 0.58 0.58 0.58 0.58 0.47 0.62 0.47 0.47 0.58 0.58 0.23 0.20 0.31 0.31 0.25 0.25 0.31 0.29 0.36 0.31 0.31 0.33 0.25 0.31 Charles Worthington John Freida Nicky Clarke Umberto Giannini Tony & Guy Trevor Sorbie Lee Strafford Conditioner I/O Conditioner Brand Max Average Min 3 for 2 GWP GWP On-Pack On-Pack Price Price Price (max) (min) Coupon Coupon (Max) (Min) 1.70 1.70 1...
Words: 940 - Pages: 4
...TABLE OF CONTENTS Contents Page No. 1.1. History of Rasna 2 1.2. Competitors in the Market 3 1.3. Market Share 4-7 1.4. Comparative Study of the Competitors on 4 Ps scale 8-13 1.5. Competitive Advantages 14-15 1.6. Suggestions 16-17 1.7. References 17 History of Rasna Pvt Ltd. The brand Rasna is owned by Pioma Industries that introduced the concept of Soft Drink Concentrate (SDC), a segment that had been created and nurtured by the company in the Indian beverages Market. The brand was originally launched by the name of ‘Jaffe’ in 1976 and marketed with the help of Voltas, but was renamed to ‘Rasna’ in 1979. When the product did not do as well as it was expected, in 1983, the advertising was handed over to an advertising agency named Mudra Communications Ltd. Pioma Industries Limited is perhaps not a familiar name for the average Indian consumer. But Pioma’s brand Rasna is very well known. In fact, the name Rasna is almost a generic name for soft drink concentrates in Indian beverages market. Rasna’s extremely popular advertisements with the tagline “I love you Rasna” had become an integral part of the Indian advertising folklore. In March, 2002, Pioma announced a radical overhauling of its strategies for the Rasna Brand. This development was rather unexpected, as the brand had been lying dormant since...
Words: 2990 - Pages: 12
