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Case Study: Just Relaxed Inc.

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Executive Summary Just Relaxed Inc. (JRI) has to choose a Customer Service System (CSS) to ensure a continuous competitive advantage in the vacation spa industry. The choice is between a radio frequency identification (RFID) system, and a biometrics system. Please note that this is an interim report and we plan to research these options in more detail and come up with a third possible alternative. Of these two choices so far, the fingerprint biometrics system is the most secure (and less invasive compared to an iris scan) and causes customers the least amount of inconvenience. RFID tags can get lost, damaged, or stolen making them less secure and more of a hassle. Fingerprint biometrics is secure, because fingerprints are unique and convenient, …show more content…
Our company has decided to split the difference and buy tags for 30 cents each. Since we are running at a capacity of 150 people, have a turnover rate once every 4 days, and should have a return rate of tags around 75 percent of tags we will purchase 1,500 tags per month for a cost of $450. A printer will be needed to print these tags; they cost around $3,000 dollars. Readers cost approximately $500-$3,000; we will need a lot of readers at each station to ensure the data transfer and will spend $1,000 on each. Since we have many different areas our guests can utilize, five, we will need to purchase 15 readers for use and have 2 in stock for back-up. The antennas costs will be around $200 each and will need 5 of them for each entrance to each …show more content…
A formal letter addressing each employee about the introduction of the new CSS will prevent confusion and should cover the reasoning for the transition along with the safeguards being provided. An advanced-employee training program will provide employees with the knowledge required to achieve a seamless transition from their previous ID/Credit Card system. Training programs and procedures will also ensure that all legalities associated with the Biometrics Identification System are

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