Case Study on Apple, Google and Microsoft

Case Study on Apple, Google and Microsoft

1. Compare areas of strengths of the following companies:
Microsoft
Strengths- Microsoft is still the leader in PC operating systems and desktop productivity software, but is not as strong in the smartphones industry. Mobile computing, cloud-based software apps; its internet portal are also strengths.

Apple
Strengths- Mobile devices, such as iPhones and iPads which combine and contribute 52% of apples business. They already have a head start on the mobile phone industry where they have over 250,000 applications. Apple controls 27% of the mobile market and is the highest grossing cellphone ever.

Google
Strengths- They have absolute advantage in advertising with their search engine. And their Android OS controls 41% of the mobile market share which is constantly growing 3 times faster than the iPhone market share. “They bought Android Inc. to enter the mobile market.” also bought out Motorola for 12.5 billion.

2. Why is mobile computing so important to these three firms?
It has been projected that by 2015 the mobile market will be worth 400 billion. The main reason of this is because there is a 200% growth every 2.5 years. It is important for these firms because they want to maximize profit and market share by being aware of changing trends. 70% of the mobile market is dominated by Apple and Google while Microsoft failed to put its name in the mobile market with less than 3%.

Evaluate the mobile platform offerings of each phone.

Microsoft: Microsoft offers Xbox live service on your phone.   With the Windows 7 phone, the 7.5 update and its voice command allows users to open apps, and much more just with voice command.   However it’s not as efficient as the iPhone’s Siri
Apple:   Apple offers Siri for models iPhone 4s and higher.   This is by far the best voice command app in the industry.   Apple’s app store is much more superior and perhaps more popular than Googles app market.
Google:   Google’s operating system is the Android.   Google Voice...

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