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Case Study: Raising Capital in Switzerland

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Case Study:
Raising Capital in Switzerland
Angel PinaHardin
ACCU 615
July 10, 2013
Brandman University

Case Study:
Raising Capital in Switzerland
E-Centives Inc. is a company based in Bethesda, Maryland with offices in Redwood City, New York and Los Angeles. The company is a leading on-line direct marketing company 4.4--million account members (Choi & Meek, 2011). The organization wants to expand into foreign markets and considers the Swiss Exchange to help meet its financial needs.
Introduction
This paper will discuss the case study of organization e-Centives Inc. In particular, it will discuss the factors that are relevant to e-Centives Inc.’s decision to raise capital and list on the Swiss Exchange’s New Market. It will also discuss why e-Centives chose not to raise public equity in the United States and their decision not to raise capital on the U. S. Stock exchange as well as the advantages and disadvantages of using the U. S Generally Accepted Accounting Principles (GAAP). Also discussed will be the requirement for e-Centives Inc. to prepare its financial statements using Swiss accounting standards as well as the reporting requirements and whether or not e-Centives met those requirements.
Factors to the Swiss Exchange
Many factors contributed to e-Centives Inc.’s decision to enter the Swiss Exchange instead of the U. S Stock Exchange. These factors include ease and availability of capital and investors, reputation of the exchange, and corporate profile and branding. While e-Centives has primarily focused their business in the United States, they are considering “expanding into Switzerland, the United Kingdom and Germany” (Choi & Meek, 2011, pg. 28). Due to their current financial situation, this expansion would require capital and investors. To raise capital and gain investors in Switzerland, e-Centives would have to register with the

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