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Case Study Rent a Car

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Submitted By mandar84
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Enterprise Rent-A -Car is the largest rental car company in North America, [6] and has more than 5,399 “local market” locations (91 % of all transactions), and 419 airport locations
(9% of all transactions). [ citation needed ]
According to Detroit News [ citation needed] ,
Enterprise purchases seven percent of all new automobiles sold in the United States.
Enterprise Rent-A -Car ’s primary focus is the local rental car market, specializing in car rentals to consumers who need a replacement car as the result of an accident, mechanical repair, theft, or who require a vehicle for a special occasion such as a short business or leisure trip. In the late
1990s [citation needed ] , Enterprise Rent- A-
Car also began expanding its operations to include the airport market, and now serves airports in the United States, Canada, the UK,
Germany and Ireland.
By 2005, Enterprise Rent- A-Car 's customer service has been recognized seven times by
J.D . Power and Associates as highest in customer satisfaction for rental car companies at or near airports. [7] The company was named ninth on Business
Week 's top 25 companies customer service list in 2007.[8] [9]
In 2006, Business Week listed Enterprise among the top ten places to begin a career.
[10 ] Although the company' s pay for management trainees was among the lowest on the list (at an average $32, 500), "those who catch on" [10] quickly get a chance to run a branch office with the responsibility to generate a profit . There are certain requirements and qualifications to become promoted to an Assistant Manager, and many of these qualifications may depend on the employee' s sales. According to
BusinessWeek' s list of "Best Places to Launch a Career," Enterprise was in the top 15.
Within five years, a successful manager may take positions at headquarters or become an area manager responsible for multiple branches. [10]

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