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Case Study - Sew What Inc.

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Submitted By Ekta2015
Words 862
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Ekneet Saini
COSC3325 / Wednesday / 7pm - 9:45pm
Assignment I: Chapter 1 Case 3
Sew What? Inc. Sew What? Inc. is a small business company which manufactures stage curtains and theatrical draperies. The company was founded by Megan Duckett in 1992. She started from a tiny kitchen and garage operation which is now a multimillion dollar enterprise. Duckett's business grew by word of mouth and she went full time in 1997. After losing a big contract because of lack of credibility, she decided to create a website through which she can gain credibility and publicity. As a result, her business grew rapidly by which she won the Dell/NFIB Small Business Excellence Award and other subsequent awards. Sew What? Inc. was a local small business until Duckett created a website for her company. The information technology contributed in many different ways to the success of Sew What? Inc. small business which are as follows: After creating a website, Duckett's business enjoyed tremendous growth because of rapid increase in sales. The company got known in national as well as international markets through information technology which dived up their sales. Thus, increasing revenue of the company by 45 to 65 percent compared to previous year's revenues. According to the case study, "Nearly all this growth came from Web-driven sales." (pg 41) A business of designs need a lot of storage than any other small business. In addition to storing customer information and vital business information, they also have to store thousands of designs and image files. Information technology helps the business by storing large data and managing it efficiently. The company is able to track their financial and customer records periodically so that they can plan for the future. The website also helps in educating the customers about the designs and measurements. According to the case study, " The site

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