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Case Study Shell

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In the first case we observe company which is the main producer of drinks in the world and which has huge investment portfolio and real power in corporate social responsibility. In other word it is highly aimed to follow «best practices» of corporate social responsibility initiatives and sustainable development measures. Corporate social initiatives slightly vary as companies operate in different industries.

Introduction of the Royal Dutch Shell Corporation.

According to the words of CEO Peter Voser who introduce sustainability report of 2010 year the aim of the business is to heel meet the energy needs of society in ways that are economically environmentally and socially responsible. These goals are directly projected to all plans and affiliates which are scattered in 90 countries with 93000 employees.
The structure of the Shell group is divided by three main branches:

1. Upstream, 2. Downstream, 3. Projects and technology.

Upstream consists of two companies: Upstream International and Upstream American which are responsible for searching and discovering new oil and gas, extracting oil from oil sands for conversion into synthetic crudes. Wind power is part of activities of Upstream. Upstream International coordinates sustainable development policies and social performance across the company.

Downstream manufactures, supplies and markets oil products and chemicals worldwide. Supply and manufacturing business consists of refineries, supply and distribution of feedstock and products. Downstream trades crude oil, oil products and petrochemicals primarily to optimize feedstock for all manufacturing activities. At the same time business also includes activities in biofuels.

Project and technology branch provide the Shell group with projects and researches and development programs; technical services and technology capability to the

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