...5 and there are standards to respect to have a certain number of stars. The market of the luxury hotel business has been largely developed in France to answer an important demand. France is a tourist destination very appreciated worldwide by people who admired its culture, monuments and history. This is why a higher distinction was created almost four yours ago. Since November 8th 2010, a Palace distinction has been put in place to acknowledge hotels that present exceptional characteristics. This document will introduce the history of Palace, then it will present what the palace distinction means, the reason for this upper class name to be implemented and which standards a hotel needs to respect to become a Palace, finally we will study the different French Palace. History of Palaces The history of Palaces dates back to the 18th century. Nice, Pau, Cannes, Hyeres and Antibes were the winter destinations of wealthy British people. After the industrial revolution, a flow of English people moved to the continent. Among their favorite destinations were Paris and the French Cote d’Azur. The need to build prestigious establishments grew at this time, when more and more rich people needed a place to live. Two types of establishments opened: some were installed...
Words: 1958 - Pages: 8
...A Rhetorical Analyst of a Vintage 1930 era Coca Cola Advertisement From the early 1800s, advertisements have been used to portray certain ideas or to sell particular goods and services. You can still see its concept at work every day whether on television, in magazines, billboards, internet, and even hear them while listening to the radio. The Coca Cola Company has been one of the most infamous companies to arrive in mainstream America. Founded in 1886, Coca Cola has invested approximately over 2 billion dollars each year into its advertisements. People from every generation and walks of life could remember Coca Cola’s, “Delicious and Refreshing” (Coca Cola, 1930) iconic statement, which could be found underneath its name and on its logos. At Christmas, everyone look forward to seeing all of the different advertisements on television or gaze upon important figures such as Santa Claus in numerous magazines and during the summertime, watching everyday people at the beach, having fun or eating at a barbeque with very the drink as their choice of beverage. In my research of a vintage 1930 era Coca Cola ad, I can see the use of a pleasant, out-going appeal encouraging the public to buy their soda beverage, in which were at the time are children, teenagers, and working class adults; portraying the message that nothing can satisfy thirst more than making, “a pause that refreshes” (Coca Cola, 1930) other than with a Coca Cola. Upon my analysis of the advertisement, I discovered that...
Words: 806 - Pages: 4
...Question 1 (i): Using the data from the case (and any other source available), carry out for the European brewing industry a PESTEL analysis. What do you conclude? Beer has been a part of the social fabric of cultures around the world for thousands of years. Even today beer ranks as the third most popular beverage in the world next to water and tea. Considered one of the oldest drinks, the origin of beer dates back to 6000 B.C. With low-cost strategies and lack of marketing and product innovations all created a very stable situation guaranteeing high returns on investments for most breweries in Europe. However, this situation has been changing dramatically and the industry has witnessed different brewing styles over the last decade. The market entry of large multinational breweries resulted in shrinking demand due to changing consumer preferences, the emergence of more aggressive competitive strategies and rapid changes in important distribution channels have created growing competitive pressures for European breweries. An industry that was used to stability must now find its way in an increasingly turbulent market environment. First of all, I need to evaluate the macro environment of the industry. The most suitable tool to analyze the broad macro-environment is the PESTEL analysis. In the PESTEL analysis environmental influences are categorized into political, economical, social, technological, environmental/ecological and legal aspects. It helps to identify how future trends...
Words: 3674 - Pages: 15
...become similar to the nearby Bloomsbury, Marleybone and Mayfair. By the mid-nineteenth century any respectable families had moved out of Soho and prostitutes, music halls and small theatres began to inhabit the area. By the turn of the century, cheap restaurants and neighborhood pubs became a meeting place for intellectuals, writers and artists. This continued into the sixties and many have said that many of these people "never stayed sober long enough to become successful." Many also credit this period for the increased popularity of the Soho pub. Soho is a name that comes with certain connotations: mostly sex shops and clubs. The name Soho has inspired regions in Hong Kong, New York and Buenos Aires. Soho plays host to industry, culture, media and entertainment. However, through our visit to Soho it is clear that the area truly allows people to be themselves. Every block has a gay bar, plays different types of music and sells different types of clothing. Soho is a melting pot for so many different groups of people, and encourages extreme individuality.As the center of the media created industry, Soho has many different cultural aspects to it. Music, being one of the four Pillars of British Cultural Studies, is very diverse in SOHO. During our trip, we heard music from punk rock, to jazz, to pop, all with in a few...
Words: 1480 - Pages: 6
...Johnny st.hilaire My Dream House Johnny st.hilaire My Dream House ` DREAM HOUSE My dream house, what would it be what would it look like it, and most important where will I build it. I like the countryside wide open areas, maybe farm lands with some animals. But I do like the city life with the nose, rude people, and heavy traffic on the high way. There is pros and cons to both environment, the countryside close to no air pollution, but less services you need to travel more to access services. The pros and cons of the city life more cultural opportunities, more diversity of people, more opportunities for higher education, better services like trash collection, water and sewer, cons more crime, more pollution, higher costs living. So as you can see I am little undecided about my dream house so. I am just going to explain two type of dream houses and locations one countryside and one in the city. First the city it would most likely be in Broward County a lake front home of course “I love water”. It would be 3 story house because it’s very hard to build full basements here. So one of the floors would be more like a half basement because the property will have a 3 car garage. The outside of the house would be a dark brown wood siding, and then a simple rock base that goes up about 1 feet on the house to give the old house effect. The side facing the water would be all glass so we can always look out to the gorgeous...
Words: 1682 - Pages: 7
...Fine Wine Market Outlook 2012 Contents Introduction Methodology The Fine Wine Market in 2012: Challenges and opportunities Survey findings 5 6 7 10 PROFESSIONALS’ WINE NETWORKING Connecting professionals with a shared interest in wine In your city, and around the world With colleagues in the sectors that matter to you Few things form stronger bonds between people than a shared passion for wine. Whether you’re an experienced wine collector or just embarking on wine discovery, we can help power your networking by connecting you with like-minded professionals, in the elds you tell us are relevant to your business and career. The service is free, private, and condential. Simply register your interest at www.wineyields.com, and we’ll contact you privately to set up introductions with complimentary professionals who’d like to share a glass or two. A free reader service, from Wine Yields F INE WINE INVESTMENT SPECIALISTS Best prices for fine wine We have an excellent reputation as advisors on investment grade wines; we trade in them on a daily basis and so are well placed to recommend what and when to buy and sell. We supply the trade and private collectors at the same highly competitive prices. We charge no management or performance fees. • Top prices paid for your wine • Highly regarded fine wine blog • Professional storage available Pantone PMS 273 • Daily fine wine news and extensive news library Pantone 273 Cmyk Suite 5, Claremont House, 22 Claremont...
Words: 10894 - Pages: 44
...9 -5 0 7 -0 3 3 REV: AUGUST 16, 2007 JOHN DEIGHTON VINCENT DESSAIN LEYLA N D PI TT D A N I E L A B E Y E R SD O RF E R ANDERS SJÖMAN Marketing Château Margaux Were a wine to be drunk in paradise, it would be Château Margaux. — William Styron, Sophie’s Choice Brad watched as wine poured from a precarious height into his glass, generating turbulence but no splash. “I must try that,” he thought. A young management consultant, Brad was no stranger to expensive meals, but here he felt separated from the proceedings by more than income. He was the junior member of a consulting team invited to join Corinne Mentzelopoulos and Paul Pontallier for lunch at Château Margaux, in the room where such luminaries as the president of China, Hu Jintao, had been hosted when he came to visit the source of one of the world’s great wines. The château’s white wine had accompanied Brad’s first course, next its Pavillon red, and now, with a selection of cheeses, came Château Margaux 1982, a wine that might have cost him $1,200 back in New York if he could have found a bottle. He raised it to his lips with trepidation. He rather hoped that what he was about to encounter would not be so transcendent that he would never again enjoy his neighborhood trattoria’s house red. His concern was unfounded. The sip was pleasant, smooth, and the finish was far longer than anything he had noticed before, but frankly, he thought, there was none of the explosion of flavors that he associated...
Words: 7341 - Pages: 30
... This profit strategy has left once popular downtown theaters vacant. Second Run Pizza is a theater/restaurant business that believes there is a significant number of theater-goers that are craving a more satisfying and enjoyable way to catch a movie and a bit to eat. Second Run Pizza is renovating the downtown City plus Theater and creating a medium-size restaurant that will show second-run movies that have proven to still be popular in our target market. We will offer a totally unique dining and movie experience at an affordable price that will fill the theater with repeat customers, waiting to be satisfied once again. Entrepreneur’s profile The owners of Second Run Pizza Milind Tiwari and Nikunj Rungta, stress on two factors that they believe reaffirms the success of the business: Milind's experience as a regular movie goer and Nikunj's family friend’s experience as manager of a small theater, will be helpful in turning the trends of a small art house theater into a complete profitable business. Co-owner Milind Tiwari’s family friend has been a regular of the city's restaurant scene for the past 15 years. He managed four successful restaurants and has received industrial accolades for his operational excellence. He is now a highly sought after consultant in improving restaurant operating efficiency and work flow. His client list includes the city's best restaurants. Nikunj's family’s strong seven year working relationship with Film Distributors whichwill provide the...
Words: 4643 - Pages: 19
...Course Description This course introduces the concepts, tools, and first principles of strategy formulation and competitive analysis. It is concerned with managerial decisions and actions that materially affect the success and survival of business enterprises. The course focuses on the information, analyses, organizational processes, skills, and business judgment managers must use to design strategies, position their businesses and assets, and define firm boundaries, to maximize long-term profits in the face of uncertainty and competition. Strategic Management (BUAD 497) is an integrative and interdisciplinary course in two important respects: 1. The course assumes a broad view of the environment that includes competitors, buyers/consumers, suppliers, technology, economics, capital markets, and government both locally and globally. It assumes that the external environment is dynamic and characterized by uncertain changes. In studying strategy, this course draws together and builds on all the ideas, concepts, and theories from your functional courses such as Accounting, Economics, Finance, Marketing, Organizational Behavior, and Statistics. However, it is much more than a mere integration of the functional specialties within a firm. 2. The course takes a general management perspective. It views the firm as a whole, and examines how policies in each functional area are integrated into an overall competitive strategy. We designed this course to develop...
Words: 9732 - Pages: 39
...|SOUTHERN CROSS UNIVERSITY | ASSIGNMENT COVER SHEET For use with online submission of assignments Please complete all of the following details and then make this sheet the first page of each file of your assignment – do not send it as a separate document. Your assignments must be submitted as either Word documents, text documents with .rtf extension or as .pdf documents. If you wish to submit in any other file format please discuss this with your lecturer well before the assignment submission date. |Student Name: |Samara James | |Student ID No.: |22078393 | |Unit Name: |Tourism and Hospitality Research and Analysis | |Unit Code: |MNG00415 | |Tutor’s name: |Martin Young | |Assignment No.: |2 | |Assignment Title: |Research Proposal and Literature Review ...
Words: 3439 - Pages: 14
...THE GINESTET CASE STUDY. INTERNATIONALISATION AS A WAY TO RENEW BORDEAUX WINE ECONOMY’S ENTREPRISE SPIRIT (1978-2000) Christian Delpeuch, chief executive officer of Ginestet, Bordeaux, & Hubert Bonin, professor in contemporary economic history at Bordeaux Political Sciences Institute The Bordeaux wine economy endured a grave crisis at the beginning of the last quarter of the 20th century: most of its familial trade houses were submerged by losses and failed down. The renewal of bordeaux wine economy was due to new forms of capitalistic and commercial strategies. Large French financial groups (Suez, Paribas) linked to investment banks, or foreign French and alcohol and spirits groups (Bols, Seagram, Pernod-Ricard, Rémy-Cointreau) or wholesale traders (John Holt) took hold of Bordeaux wine houses. But this trend was brought to a halt at the very end of the century: specialists in wines and alcohols more and more prevailed. Multiregional wine sellers constituted groups which developed all over France dynamic policies to rebuild commercial networks. Whereas their strategy turned towards the internal mass market doesn’t matter here, their involvement in the reshaping of an international network and trademark will be the core of that case study. Whilst waiting for a large synthesis about Bordeaux trade at the end of the century1, we’ll concentrate our attention on a middle-size company, Ginestet, as a testimony about the requirements of internationalisation but...
Words: 2263 - Pages: 10
...policies for growth of Indian wines LIST OF FIGURES Page no. Figure 1.1: Geographical classification of wine producing areas in India Figure 1.2: Wine industry segmentation Figure 1.3: Consumption of alcohol in India Figure 1.4: Company Reports for imported and domestic wines Figure 4.1: Knowledge about Indian wine producers Figure 4.2: Choice between old world wine & new world wine. Figure 4.3: Value for money Figure 4.4: Ratio of inventory Figure 4.4 (a): Stand-alone restaurants Figure 4.4 (b): Bars Figure 4.4 (c): Hotel outlets Figure 4.5: Growth position Figure 4.6: Awareness of Indian brands CONTENTS Page no. CHAPTER 1: INTRODUCTION CHAPTER 2: REVIEW OF LITERATURE CHAPTER 3: METHODOLOGY CHAPTER 4: RESULTS AND DISCUSSSION CHAPTER 5: SUMMARY AND CONCLUSION Bibliography Annexure I Annexure II CHAPTER -1...
Words: 6905 - Pages: 28
...Wine market overview 28 Imported wine 32 Italian case 36 Future prospective 45 REFERENCES 48 Bibliography 48 Consulted website 52 INTRODUCTION The purpose of this work is to analyze the growth and evolution of the wine market in China. In particular we will focus on the internationalization of the global wine producer countries in this new emerging market and which are the futures prospective and possibilities of this young market. This paper is composed by four main sections: 1. Theoretical framework; 2. Wine market; 3. Chinese wine market; 4. Italian case. First of all we need to understand what we mean when we speak about internationalization. Through a theoretical chapter, using the existing literature about internationalization, we will explore its theories, evolution and which benefits it may bring to the firm that implement it, showing how important it became in the globalized world in which companies work nowadays. Afterward we are going to analyze, thanks to the data taken by reliable sources, the global market of wine, showing its fragmentation, which are the main player and their characteristics. Now that we have a general panorama, we can concentrate on the Chinese market, its cultural and economic features, and the evolution of its wine market. Finally we will focus on the Italian case THEORETICAL FRAMEWORK Studying the literature we can see that there are several studies about internationalization and definition as well such...
Words: 13025 - Pages: 53
...TruEarth Case Analysis There are various objectives facing the decision maker of TruEarth foods. It is vital to have set objectives before launching a product or even a brand. There needs to be a clear vision of where the company will be in the long and short term, as well as objectives on how TruEarth will run its business and market its products. The main objectives TruEarth needs to focus on are: project objectives, company objectives, personal objectives; long-term versus short term and also the explicitly stated versus implied objectives. The project objective for TruEarth is to successfully find the best way to enter the emerging whole grain pizza market and be the leader in this environment. As the health food industry has continued to boom, TruEarth needs to find the proper way to enter the fresh, healthy, non-frozen pizza market and appeal to those who want pizza, without the pre-existing health risks. As a company, TruEarth focuses their objectives on sustaining their competitive advantage over competitors in the healthy gourmet foods market when entering into the very profitable pizza market. TruEarth’s initial product launch of the Cucina Fresca brand of fresh cut pasta and sauces proved to be successful due to a first mover advantage in a market without a clear leader. The company must now decide what is going to sustain their competitive advantage: attempt to gain the first mover advantage in the pizza market by launching their product as quickly as possible...
Words: 2030 - Pages: 9
...tandfonline.com/loi/cjwr20 Winemakers and Wineries in the Evolution of the Italian Wine Industry: 1997–2006 Raffaele Corrado & Vincenza Odorici a a a Department of Management, University of Bologna, Via Capo di Lucca, 34, 40126, Bologna, Italy E-mail: Version of record first published: 30 Sep 2009. To cite this article: Raffaele Corrado & Vincenza Odorici (2009): Winemakers and Wineries in the Evolution of the Italian Wine Industry: 1997–2006, Journal of Wine Research, 20:2, 111-124 To link to this article: http://dx.doi.org/10.1080/09571260903169472 PLEASE SCROLL DOWN FOR ARTICLE Full terms and conditions of use: http://www.tandfonline.com/page/terms-andconditions This article may be used for research, teaching, and private study purposes. Any substantial or systematic reproduction, redistribution, reselling, loan, sub-licensing, systematic supply, or distribution in any form to anyone is expressly forbidden. The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to date. The accuracy of any instructions, formulae, and drug doses should be independently verified with primary sources. The publisher shall not be liable for any loss, actions, claims, proceedings, demand, or costs or damages whatsoever or howsoever caused arising directly or indirectly in connection with or arising out of the use of this material. Journal of Wine Research, 2009, Vol. 20, No. 2, pp. 111–124 Winemakers...
Words: 7357 - Pages: 30
