TOPIC-JOGGED

ANALYSIS-
Table 1a household-The heavy users like jogged that the household size 6+.the marital status of user SINGLE are more like jogging. The maximum children 4+ family like most jogged. The youngest child 6 TO 11 more like to jogging rather than other age group of youth.

Table 2A | EMPLOYMENT STATUS OF SPOUSES OF MARRIED RESPONDENTS |
Female employee full time heavy user of jogged. Male part time employee are heavy user of jogged.

Table 3A | INCOME, EDUCATION, AND TECH SAVVY | The household income less THAN HUNDRED THOUSAND ARE heavy user of jogging. The education level of heavy user of jogged is GRADUATE SCHOOL. The technology savvy are HEAVY AGREE for going to jogged.

Table 4A | OCCUPATION | |
The SALES person are heavily of jogged.

Table 5A | ETHNIC SUBCULTURE, AGE, AND COGNITIVE AGE |
The category of OTHER Ethnic subculture are heavy user of jogged. The age group 18-24 age people are heavy user of jogged. The more people are feel a lot younger than age.

Table 6A | GENDER AND GEOGRAPHIC REGION | |
The gender male are heavy user of jogged rather than female. The geographic region PACIFIC are heavy user of jogged.

Table 7A | IDEAL SELF-CONCEPT | |
The ideal concept of MASCULINE are heavy user of jogged.

CORRELATION
The correlation between different chart that the increase the number of household member ,single person, maximum number of child and the age group 6 to 11 are heavy user of jogged but the female full time employee are heavily user rather than part time men are heavy user. The more income level ,highly educated and technology savvy people are heavy user of jogged as campared to less income level. The sales person are heavy user who lived in other ethnic subculture. The age group of these people are between 18 to 24 and they are gernally feel a lot younyer age than actual age. The male gender are most like jogged who lived in pacific area and their ideal self concept are masculine.

MARKETING STRATEGY

SEGMENT
Maximum household size
Single person
Young child age group 6 to 11 year
Full time female and part time male employee
Income less than hundred thousand and highly educated
Sales person, other ethnic subculture
Male in Pacific geographic area
Body type masculine

TARGET

POSITIONING
PROMOTION SCHEMES AND OFFER
DISTRIBUTION CHANNEL