Luke Shapiro
Case-3 Questions on e2 Kickstarter Project
What do you think makes a Kickstarter (or crowdfunding, more generally) campaign succeed or fail? What are the most important aspects? I think people can use things like Kickstarter or other methods of crowdsourcing exponentially well in today’s world. A lot of people are out there in today’s world, and they look to help. They look to help out and better society. If there is a specific thing they come across or feel connected to, they may not have a problem generously donating. Not only will random people contribute to achieve a stranger’s goal, but also greater insight may be gained to improve processes. One of the best things Kickstarter has to offer is the entirety of a project for each idea. The project offers a “webpage that describes the project, the amount of money sought, how it will be spent, how long the fundarasig compaign will last, and what rewards are being offered.” The best way to gain as much attention as possible is carrying on a heavily focused marketing plan.
Kickstarter’s model is “all or nothing” meaning that if the total funding request (e.g., $17,000) is achieved in the time (e.g., four weeks), they get the total amount pledged. But if the funding request is not achieved in the timeframe, even if they are short by one dollar, the company gets nothing. How important is this model for campaign success?
What do you think of the incentives that the team created for e2’s campaign? Would these have much of an influence on whether or not a person pledges money? For whom might these incentives be attractive? Who should be targeted?
Analyze the data in Table 1 (fundraising results for week one). What conclusions can be drawn from this analysis? What actions, if any, should be taken for the subsequent weeks?
Analyze the data in Table 2 (Facebook metrics for week before launch and week