Free Essay

Case Study

In:

Submitted By randyasaref
Words 1798
Pages 8
4. Dell uses a pull (lean) system to allow customers to customize computers. Is customization important to router (individual or business) customers, explain? Cisco Lean intends “to convert Cisco and its extended supply chain to a system in which product was built only after a customer has actually ordered it”. Does this pull system conflict with the practice of using overseas contract manufacturers, explain. Although the ASR 9000 could be configured and upgraded according to customer needs, there isn't a whole lot of other features or build options similar to that of Dell that can be achieved here. The inherent design of ASR 9000 comes up selecting the chassis (box). The box would have up to eight slots for "line cards" and cards can be upgraded with more ports. The fully upgraded and loaded router will have capacity of 6.4 terabits per second, so they definitely the customer can select their choices of configuration and capacity. Although not very exhaustive this type of customisation to build router according to the customer capacity needs is important , the beauty the customer can select in a way that he can go for lower capacity but upgrade at later point in time. This is essential in routers product market Yes definitey the Pull system conflicts with the practice of using overseas manufacturers. This is because in order to be effective for Pull system to work the Supply chain lead time should be very minimal so that the firm can immediately react to the new orders. In case of using contract manufacturer overseas the firm will still have to do the traditional forecast of the demand and plan for it as opposed to completely Pull system where the firm will start the product build only after receiving the customer order. But the vision of CISCO is go towards the lean manufacturing 'pull' in order to realize the benefits of reduced inventory across the supply chain and to have more predictability in lead times. 5. Each ASR 9000 chasis is a box that can accommodate up to eight slots inside for line cards or circuit boards. How does Cisco facilitate postponement through these generic chassis? Which inventory benefits from this postponement in the sense that it can be reduced due to aggregation of demand, is it the chassis inventory, line card inventory, circuit board inventory, or any other inventory, explain. As explained in earlier response, the box can accommodate 8 line cards or circuuit boards. Each card will have ports or connections for plugging in cables and the card coud be designed to have more or less ports depending upon the capacity needs. So initial card will have capacity that could handle 80gigabits per second but with more ports it can handle capacity upto 400 gigabits per second. So Cisco faciliates postponement here by delaying the configuration of line cards or circuit boards inside the chasis. The Line card inventory and circuit board inventory being a key work in process inventory for the router after the build of chasis. So CISCO by making the inventory aggregation on Line card and circuit board, it could realize the savings in inventory holding cost for these. The reason is by doing this inventory aggregation it can keep lower safety stock for these.
6. Cisco seems to be very worried about the launch of the Viking router? Is Viking the most complicated product that Cisco has ever launched? If not, why is Cisco so worried, explain. Cisco team knew it faced many challenges. The Viking project would be one of the company’s most complex new product introductions ever. First, even though the project had been essentially re-started in mid-2007, Cisco was still aiming to announce the machine in November 2008. This was just a year to line up manufacturing, supply chain and marketing arrangements—an unusually accelerated schedule. Second, Cisco, which outsourced virtually all its manufacturing, wanted to start making the high-end router immediately in a low- cost location: China. This differed from Cisco’s past practice of outsourcing a complex new product in the United States first and later shifting overseas once production matured. Third, Cisco proposed to use one of its contract manufacturers, Foxconn Technology Group, to build the product in Shenzhen, China, and to give Foxconn a broad role overseeing manufacturing and the supply chain. But Foxconn had never made such a complex product for Cisco. Finally, Viking would test Cisco’s well-honed new product introduction, or NPI, expertise. Also The project would require tremendous global collaboration among far-flung teams within Cisco, and close coordination with Foxconn’s manufacturing site half a world away from Cisco’s San Jose headquarters and labs.

Yes VIKING would be the most complicated product ever made from CISCO . As acknowledgedf rom Sri Hosakote, vice president of engineering,The Cisco’s CRS-1, a massive 92-terabit-per-second core router launched in 2004 which took more than four years, $500 million and 500 engineers to develop was largest development prooject an “engineering marvel,” he remarked. But in contrast, Viking was “a very complex execution marvel,” he said, since it involved many different geographies, close cooperation among numerous teams within Cisco, and an accelerated development schedule. 7) What is Jabil? What is the relationship between Cisco and Jabil? According to the case, what is Jabil’s involvement in Viking router manufacturing? Cisco’s high-end routers in the past had been produced by its three other major contract manufacturers—and Jabil is one of them. Cisco rated and qualified its contract manufacturers using three levels, with Level 1 indicating the simplest products and manufacturing processes, Level 2 indicating a middle ground, and Level 3 indicating the most complex products and processes. Jabil had been qualified at Level 3 for CISCO.

Section 4
Cisco is committing to produce Viking at a single source Foxconn. Moreover, the Viking production mostly takes place within two-hour driving distance of the Hong Kong fulfillment center. “Cisco ran the risk of being overly dependent on a single supplier and whatever financial and operational constraints it had”. What are the potential risk factors in and around Hong Kong? Some risk factors are natural disasters (flood, tornado, earthquake), medical emergencies (bird flu or similar outbreaks that halt trade), accidents (fires), sabo- tage, political unrest. Can you add to this list? Discuss which of these adverse events are more likely.
Suppose that a severe typhoon damages the infrastructure (power lines and bridges) in Hong Kong and Guang Zhou, and makes it useless for three months. What actions can Cisco take to satisfy customer needs for routers? Organize your thoughts/discussion/proposed plan in 2-3 items so that it can be briefly presented to executives in an executive summary.

Cisco, choosing Foxconn was a high-risk, high-reward decision.
The upside would come from validating this partner’s ability to successfully make a complex but extremely cost-sensitive product. But there would be a downside if Foxconn proved unable to handle the Viking router’s technical complexity with the quality, reliability, speed and low costs that Cisco needed .

Also relying on Single sourcing for Viking with Foxconn in Hongkong is definitely a risk that cannot be written down. Just categorizing the type of risk events , we list the below events Natural disaster
Medical emergencies
Government Regulation - Political disruption, Sabotage etc
Talent Pool - leading to technical risk
Global Competitiveness
Cost risk - any increase in labor rate leading to higher cost We will analyze each aspect of this risk below Natural Disaster
Hong Kong’s natural disasters have largely been wildfires, floods and storms, with the city being vulnerable to heavy rain, tropical cyclones and intense heat.However, the impact of such occurrences has been minimised in recent years thanks to protection plans and thorough weather warnings.According to the inaugural Sustainable Cities Index from ARCADIS – which is apparently “the leading global natural and built asset design and consultancy firm” Hong Kong is the city most at risk of Mother Nature’s wrath in Asia, and third in the world[1]. This placed CISCO at risk to some extent here but with advancement in technologies in being prepared for this can allow FOXCONN overcome that as well. Its both parties CISCO and Foxconn that will get impacted here Medical emergencies -
There is no way to measure this every city/coutry at equal risk here.This may not have any adverse effects to CISCOs business Government Regulation
Hong Kong falls under the sovereignty of the People’s Republic China, which is responsible for its foreign affairs and defence. However, Hong Kong enjoys a high degree of autonomy in the other areas of its governance, including economic and trade affairs. [2]The law provides for an independent judiciary, and the government generally respects judicial independence in practice. This considered low or no risk for CISCO to do business in hongkong Talent Pool Hong Kong’s competitiveness faces some medium-term risks. The consensus across the business community is that air pollution and access to international school places threaten the talent pool. [2]This would be a medium term risk leading to technical risk of continuing business in hongkong. Global Competitiveness Hong Kong is a highly competitive global business hub. As an international finance centre, the World Bank has consistently ranked Hong Kong behind only London and New York. The IMD World Competitiveness rankings place Hong Kong as the 2nd best place to do business worldwide, and the Heritage Foundation has ranked Hong Kong as the world’s freest economy for 20 consecutive years. This competitiveness is based on a solid set of attributes: stable institutions; strong regulators; good infrastructure; large talent pool; and judicial independence and rule of law.[2]
So based on this, this risk is low

Cost Risk
Hong Kong continues to be the highest-ranked country for contingent workforce operations, followed closely by the United States and China, according to global HR consulting firm ManpowerGroup.
Manpower’s 2014 Contingent Workforce Index report concluded that while Hong Kong and the United States are both cost-effective markets, Hong Kong has the added benefit of higher productivity, defined as the amount of hours an employer can pay a worker at base pay.
According to the report, Hong Kong is attributed with a favorable regulatory environment, low cost of manufacturing labor and relatively high productivity due to no overtime, eight-hour workdays and six-day workweeks.[3]
So for CISCO , with Foxconn operating at Hongkong would continue to be low cost manufacturing facility and cost risk is low here [1] http://hongkong.coconuts.co/2015/05/26/study-hong-kong-city-most-risk-natural-disaster-asia [2] https://www.gov.uk/government/publications/overseas-business-risk-hong-kong/overseas-business-risk-hong-kong [3] https://www.shrm.org/hrdisciplines/global/articles/pages/hong-kong-engaging-contingent-labor.aspx#sthash.jw8YhpDV.dpuf

Similar Documents

Free Essay

Case Study Case Study Case Study

...This case study is an excellent example of how different types of parties can be brought together in a large scale transaction and how the original energy of those early meetings can be lost over time. I imagine that when Anthony Athanas was purchasing those old piers back in the 1960s many, if not all, of his colleagues, friends, and family members told him that he was off his rocker. I’m sure Athanas was looking at this land as his family’s ticket to financial prosperity and somewhat of a legacy that he could leave to his descendants for years and years to come. One of the items I wish the case would have divulged is the amount of money that Athanas had invested in the properties. For me this information would have given an insight to his net worth and how much he had riding on this investment. I assume it was substantial given his actions later in the process. Twenty years later Athanas’ dreams came true and all those naysayers were more than likely green with envy. The amount of pride Athanas’ had in his investment at that moment had to have been insurmountable. Being approached by a big time real estate development company and their extremely wealthy client, Hyatt Corporation, must have made Athanas feel larger than life and made him feel like something he isn’t, which is a developer himself. The case doesn’t give much insight into whether Athanas had any representation or anyone consulting him throughout the process. From the beginning, I saw this as matchup...

Words: 1190 - Pages: 5

Premium Essay

Case for Case Studies

...A Case for Case Studies Margo A. Ihde Liberty University Author Note Correspondence concerning this article should be addressed to Margo A. Ihde, Psychology 255-B05, Liberty University, Lynchburg, Va. 24515. E-mail: mihde@liberty.edu A Case for Case Studies Case Studies are utilized across many disciplines including but not limited to medical science, political science, social science and psychology. There is however some confusion as it relates to the use of case studies. The first such confusion that must be clarified is what the definition of a case study is and what constitutes a case study. The second clarification is to identify the reasons for using a case study. A third area is outlining the advantages and disadvantages of using a case study. Lastly, when a researcher concludes a case study would be the best option they then must determine where and in what ways would the data and information be sourced. Identifying the answers for these four areas is imperative to understanding and utilizing a case study. Case Study – Defined The definition for a case study within all many disciplines is very similar. A case study is usually described as an investigation into a real situation involving an individual, a group, an organization, or a society focusing on a single subject or object (Pegram, 2000). To begin, identifying a case studies purpose would contribute to determining what would and should be investigated. The study could focus on the “history...

Words: 855 - Pages: 4

Premium Essay

Case Study

...Select a case study from the University of Phoenix Material: Young and Middle Adulthood Case Studies located on the student website. Write a 700- to 1,050-word paper describing the influence the experiences have made on the person’s development. Address the following in your paper: Discuss the family, social, and intimate relationships of the person in the case study. Identify any role changes that have occurred. Explain the immediate and future effect of healthy or unhealthy habits practiced by this person. Include at least two peer-reviewed resources. Format your paper consistent with APA guidelines. University of Phoenix Material Young and Middle Adulthood Case Studies Read the following case studies in order to complete the Week Three Individual Assignment. Case Study 1: Jackson Jackson is a 25-year old male who has recently been admitted to a substance abuse program in Chicago, Illinois. He has been arrested several times for possession of a controlled substance but has not served any time in jail. He grew up in a single-parent household with his mother, Tina. Tina, 45, is employed as a high school teacher; his biological father is not involved in his life. Tina’s boyfriend, Michael, often attempts to serve as a father figure to Jackson. Jackson went to college immediately after high school, focused on a degree in chemistry. In high school, he was a good student who earned A’s and B’s in most courses. After a car accident, a slight head injury...

Words: 414 - Pages: 2

Premium Essay

Case Study

...CASE STUDY COMPONENTS: Introduction: Identify case study topic and list assertions (3-6) that can be verified with evidence (field notes, interviews, etc.) 1. Assertions and Evidence: Discuss each assertion separately (minimum one paragraph for each assertion) and include supportive evidence. Underline assertion statements as presented. 2. Implications/Effects: Conclude with an interpretive discussion of implications/effects. Inferences and conclusions based on evidence presented can be drawn. SAMPLE CASE STUDY FOCUSING ON MANAGEMENT STRATEGIES: Management Case Study Introduction Throughout the study, Shelley’s class was well managed. Explanations and evidence to support the following six assertions regarding Shelley’s management style are presented: 1. Shelley did not focus extensively on behavior management; 2. Shelley monitored student behavior throughout lessons; 3. Shelley promptly dealt with potential disruptive behavior; 4. Shelley reinforced acceptable behavior; 5. Shelley was very tolerant of student interaction and discussion; and, 6. Shelley devoted a great deal of time to task management. Assertions and Evidence Throughout the study, Shelley did not focus extensively on behavior management. On most days, the students in Shelley’s class were very well behaved and seemed to be familiar with Shelley’s rules regarding classroom behavior...

Words: 1264 - Pages: 6

Premium Essay

Case Studies

...Case 1. STATE UNIVERSITY BOARD OF REGENTS: What Am I Living For? Question: Is there anything wrong with the actions of the three personalities in this case? Elaborate your answer. After reading the case study and analyzing it, from my opinion I think yes there is anything wrong with the actions of the three personalities- Mr.Bondoc, his wife and Dr. Agao. For elaboration I will explain them one by one. Mr.Bondoc acted as the champion of the student’s cause therefore it’s his responsibility to fight for the own good of the students, the one who will voice out their stands and if possible disagree to the proposals that may greatly affect them like increasing of their tuition fee.It’s great that he has the attitude of convincing others in personal way for them to agree of opposing the proposals of Dr. Agao because of this they can stop his proposals. He must maintain and assure that he is doing his job and must not allow others to control him in bad way or stop him to do his obligation but stated on the case study his wife wished him to maintain good relationship with Dr.Agao which unfortunately leads him to suddenly accept his proposals. It showed that he let others dictate him what to do and failed to do his job. About the wife of Mr.Bondoc, she was carried away by the good actions showed by Dr. Agao without knowing his real intentions of befriending her. Shecan be easily manipulated like what Dr. Agao wanted her to do through doing special treatments...

Words: 674 - Pages: 3

Free Essay

Case Study

...Case Study for “Carl Robins a new employee for ABC, Inc.” Rodrequez M. Dover University of Phoenix Class: Comm/215 Essential of College writing Author Note This paper is my first case study report. My thesis for this report is: It is important before hiring for any job that we check all the requirements for the new recruits, and that we have all the things require for their training.". In this case study we learn quickly that Carl Robing was new at ABC, Inc. as a recruiter and he had recruited 15 new trainees to work for Monica Carrolls. We also learn that he did not have a outline or a way to keep up with what he would need for the new hires to start on time. Carl did not do some of the most important steps to make sure that this hiring process went off without a hitch. He did not secure the room that they would us for training or make sure that all the orientation manuals were correct. Carl did not make sure that all there information was in the system nor did he set up there mandatory drug screen. Carl upon receiving his new job should have took the time to research what he would be doing in his new position and what was the companies’ policies for each thing that he would be doing. I feel if Mr. Robing had done that doing his training he would have been better able to execute the task of hiring new trainees. I know some of you may be thinking how you know that they have these policies glad you asked. I know because the drug test was mandatory...

Words: 830 - Pages: 4

Premium Essay

Case Study

...Case Study: Trip Seven Screen Printing Carolina Barvo Vilaro, Professor Terrell Jones Purchasing Management TRA3132 Florida State College at Jacksonville ABSTRACT This paper has the purpose to analyze the case study of Trip Seven Screen Printing. Through this paper I will discusses viable solutions for the problem that arise with the current supplier of Trip Seven Screen Printing. INTRODUCTION Being in constantly communication with suppliers, meet with the payments and be transparent in what both parties need at the time of generating an order, it will allow supplier to deliver a quality product or service, and achieve the expectations of the customer. It is important to build a good relationships with suppliers. It is a characteristic that e companies should take in consideration to succeed in the market. This will allow them to get good results for their business, improve the quality of the inputs and achieve future agreements which are beneficial for the company. Proper coordination with vendors allows companies to produce a better final product or service, which will generate greater customer satisfaction and, therefore, higher sales for the business. The good relationship becomes more crucial in the case of companies that rely on a provider in specific. This can be related to the case study in which Trip Seven Screen Printing has as a unique supplier, American Apparel, even though their relation has been satisfactory for the past years, recently, issues...

Words: 1511 - Pages: 7

Premium Essay

Case Study

...Case Study: Considerations on group development Case Study: Considerations on group development In the current business world, several organizations have adopted the idea of creating a team to address an emergency situation, to improve something that is idling or to create a new thing from scratch, all in order to work in a more effective and efficient way. Every group faces challenges and victories, even if small ones. According to Robbins and Judge, “Teams are more flexible and responsive to changing events than traditional departments or other forms of permanent groupings. They can quickly assemble, deploy, refocus, and disband”. (Robbins 308) It is with this in mind that this paper will analyze the case study number 3, “ Building a Coalition”, and develop thoughts and considerations about the issues in the study, connecting them to the theory on building teams. Group Development The story begins with the creation of a new agency by the Woodson Foundation, a nonprofit social service agency, and the public school system in Washington D.C., with the participation of the National Coalition for Parental Involvement in Education (NCPIE), which is an organization of parents that is involved in the school through the Parent Teacher Association (PTA). They share a common interest in building this new agency in order to create an after school program to help students learn. The three separate groups opted to develop a cross-organizational development team, responsible for...

Words: 2209 - Pages: 9

Premium Essay

Case Study

...Case Study 1: Prelude To A Medical Error 1. Background Statement My case study is over chapters 4 and 7. The title is Prelude to a Medical Error. In this case study, Mrs. Bee is an elderly woman who was hospitalized after a bad fall. After her morning physical therapy, Mrs. Bee felt she could not breathe. Mrs. Bee had experienced terrible spasms in her left calf the previous evening and notified Nurse Karing. Nurse Karing proceeded to order a STAT venous Doppler X-ray to rule out thrombosis. She paged Dr. Cural to notify him that Mrs. Bee was having symptoms of thrombosis. Dr. Cural was upset that he was being bothered after a long day of work and shouted at the nurse, telling her he had evaluated Mrs. Bee that morning and to cancel the test. When Nurse Karing returned to the hospital the next day, Mrs. Bee’s symptoms were worse. She ordered the test. After complications, Dr. Krisis from the ER, came immediately to help stabilize Mrs. Bee. Unaware of Nurse Karing’s call to Dr. Cural, Dr. Krisis assumed the nursing staff was at fault for neglecting to notify Dr. Cural of Mrs. Bee’s status change the previous evening. Denying responsibility, Dr. Cural also blames the nursing staff for not contacting him. Not being informed of Mrs. Bee’s status change, her social worker, Mr. Friendly, arrives with the news that her insurance will cover physical therapy for one week at a rehabilitation facility and they will be there in one hour to pick her up. An angry Nurse Karing decides...

Words: 1288 - Pages: 6

Premium Essay

Case Study

...1. In the case of Retrotonics, Masters’ management style has several features ,such as disrespecting and improper decision-making. Firstly, Masters ignored his subordinates’ feeling which make them embarrassed. For example, the production manager, Lee, who suffered Masters’ criticism in front of other employees(Drew 1998, para 4). Although employees need the evaluation from the manager, they tend to accept the criticism privately. Another factor of Masters’ management style is making decisions in improper ways. According to Drew(1998, para 3), Master set difficult and stressful deadlines for the staff. This is the main reason why employees in engineering apartment are stressed. Therefore, those decisions that Masters made have negative effects on both staff and productivity. 2. There are three management styles are suit for Masters’ situation, in terms of delegating, democratic style and autocratic style. Firstly, delegating which is an important competence for managers. Delegating can avoid to interferes in management. In Masters’ case, Imakito and Lee are experienced and professional in their work. Hence, delegating assignments to them is a method to achieve the business goals effectively. Furthermore, democratic style which encourage employees to share their own opinions and advice is suit for manage the engineering department, because most staff in this department are experts in their work(Hickey et al 2005, pp.27-31). Having more discussions and communication with those...

Words: 450 - Pages: 2

Premium Essay

Case Study

...Case Study 3 Randa Ring 01/25/2012 HRM/240 1. How did the problems at Deloitte & Touche occur in the first place? I feel that the problem began in the work environment. It looks as if there was limited opportunity for advancement. As well that the company was not able to handle issues that a raised from work and family. I think that it was a wonderful idea to have the company made up of women. I feel that it was a very positive thing because a lot of their issues where not geared towards men. 2. Did their changes fix the underlying problems? Explain. Yes I feel that the changes that they made did fix some of their underlying problems. With them keeping their women employees no matter what position that they were in at the time went up. For the first time the turnover rates for senior managers where lower for women than men. 3. What other advice would you give their managers? They really need to watch showing favoritism towards the women. They did to treat everyone as an equal. I also feel that they should make the changes geared towards the men and women’s issues that have to deal with family and work. 4. Elaborate on your responses to these questions by distinguishing between the role of human resources managers and line managers in implementing the changes described in this case study When it comes to Human resource managers, they will work with the managers in implementing changes. As well they will make a plan to show new and current...

Words: 330 - Pages: 2

Premium Essay

Case Study

...A Case Study by any Other Name Cathy Foster Liberty University   A Case Study by any other Name Researchers have different methods of observing their subjects. Among the most popular is the case study. Case studies are used a lot in psychology and one of the most famous psychologists that used case studies to detail the private lives of his patients was Sigmund Freud. What is a Case Study? “A case study is an observational method that provides a description of an individual” (Cozby & Bates, 2012). During a case study the individual is usually a person however that’s not always the situation. The case study can also be a setting, which can include a school, business, or neighborhood. A naturalistic observational study can sometimes be called a case study and these two studies can overlap (Cozby & Bates, 2012). Researchers report information from the individual or other situation, which is from a “real-life context and is in a truthful and unbiased manner” (Amerson, 2011). What are some Reasons for Using a Case Study Approach? There are different types of case studies. One reason to use a case study is when a researcher needs to explain the life of an individual. When an important historical figure’s life needs explaining this is called psychobiography (Cozby & Bates, 2012). The case study approach help answer the “how”, “what”, and “why” questions (Crowe, 2011). What are Some Advantages and Disadvantages to the Case Study Approach? Some advantages...

Words: 548 - Pages: 3

Premium Essay

Case Study

...Case study analysis CASE METHOD EXERCISE: ABERCROMBIE & FITCH (by Meg Connolly, in Marketing Ethics: Cases and Readings (2006), edited by Patrick E. Murphy and Gene R. Laczniak) Abercrombie & Fitch (A&F) of today differs dramatically from the original waterfront shop in New York that carried high-quality clothing suitable for camping, fishing and hunting. The A&F of 2002 can be found in virtually any major mall in America, and its target market includes preteen and teenagers. Indeed, the shift has been rather dramatic, and it could certainly be asserted that the direction A&F has recently headed strays substantially from the original vision of its founders. The style of clothes offered by A&F could be described as worn, casual, and rather rugged. Some critics contend the merchandise at A&F is seemingly overpriced considering that it is arguably no more unique than any other store of its kind geared toward the same market. One aspect of A&F that does make it unique from other stores, however, is their catalogue that was first published in 1997 and comes out four times a year with a spring break, summer, back-to-school, and Christmas issue. The Quarterly is a magazine-hybrid that, in addition to the clothing portion of the catalogue, has interviews with actors, musicians, directors and even some famous scholars. Fashion legend Bruce Weber does many of the photographs that appear throughout the magazine, and “these photos depict young, healthy, presumably red-blooded...

Words: 1189 - Pages: 5

Premium Essay

Case Study

...Case Studies  Engineering Subject Centre Case Studies:  Four Mini Case Studies in  Entrepreneurship  February 2006 Authorship  These case studies were commissioned by the Engineering Subject Centre and were written  by: · Liz Read, Development Manager for Enterprise and Entrepreneurship (Students) at  Coventry University  Edited by Engineering Subject Centre staff.  Published by The Higher Education Academy ­ Engineering Subject Centre  ISBN 978­1­904804­43­7  © 2006 The Higher Education Academy ­ Engineering Subject Centre Contents  Foreword...................................................................................................5  1  Bowzo: a Case Study in Engineering Entrepreneurship ...............6  2  Daniel Platt Limited: A Case Study in Engineering  Entrepreneurship .....................................................................................9  3  Hidden Nation: A Case Study in Engineering Entrepreneurship11  4  The Narrow Car Company...............................................................14 Engineering Subject Centre  Four Mini Case Studies in Entrepreneurship  3  Foreword  The four case studies that follow each have a number of common features.  They each  illustrate the birth of an idea and show how that idea can be realised into a marketable  product.  Each case study deals with engineering design and development issues and each  highlights the importance of developing sound marketing strategies including market ...

Words: 4018 - Pages: 17

Premium Essay

Case Study

...Case Study Southwestern University Southwestern University (SWU), a large stage college in Stephenville, Texas, 20 miles southwest of the Dallas/Fort Worth metroplex, enrolls close to 20,000 students. In a typical town-gown relationship, the school is a dominant force in the small city, with more students during fall and spring than permanent residents. A longtime football powerhouse, SWU is a member for the Big Eleven conference and is usually in the top 20 in college football rankings. To bolster its chances of reaching the elusive and long-desired number-one ranking, in 2001, SWU hired the legendary BoPitterno as its head coach. One of Pitterno’s demands on joining SWU had been a new stadium. With attendance increasing, SWU administrators began to face the issue head-on. After 6 months of study, much political arm wrestling, and some serious financial analysis, Dr. Joel Wisner, president of Southwestern University, had reached a decision to expand the capacity at its on-campus stadium. Adding thousands of seats, including dozens of luxury skyboxes, would not please everyone. The influential Pitterno had argued the need for a first-class stadium, one with built-in dormitory rooms for his players and a palatial office appropriate for the coach of a future NCAA champion team. But the decision was made, and everyone, including the coach, would learn to live with it. The job now was to get construction going immediately after the 2007 season...

Words: 1096 - Pages: 5