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education

networking

buyer connections
The essential annual meeting for sales professionals and companies looking to grow their international business

June 17-18, 2014 Intercontinental O’Hare • Chicago

Tuesday, June 17 • General Sessions / Executive Education
IBC 101: International Essentials
IBC 101 is an optional session designed for those new to IBC and / or new to export. Meet the IBC Board of Directors and IHA staff while learning about international essentials through a presentation led by industry veteran and former IBC board member Jeff Murphy of Wilton Industries. Market selection, export mechanics, distributions models, international pricing and INCO terms are a few of the topics to be covered.

EXECUTIVE EDUCATION: Rethinking the 4 P’s
Jonathan Knowles, CEO, Type 2 Consulting In today’s business-to-business environment, sticking to the traditional four P’s of marketing – product, price, place and promotion – has fostered narrow, product focused strategies. Those strategies lead marketing and sales teams to stress product attributes that are no longer differentiators but simply the cost of market entry. Jonathan Knowles, working in partnership with Thunderbird professor Rich Ettenson and using insights from the results of a five-year study of more than 500 managers and customers in multiple countries and across a wide range of B2B industries, has reframed the 4 Ps as SAVE: Solutions, Access, Value and Education. He will share how SAVE can help you create new strategies for this new B2B world.

NETWORKING SESSION 1
The first of two Strategic Problem Solving sessions has been designed to allow IBC members to discuss international topics and issues in a small group setting. Find answers and solutions to your international challenges through networking with industry peers while building valuable relationships.

Networking Reception &

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