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Celadon/Trucking Industry

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Submitted By bigshine71858
Words 1462
Pages 6
Course Project
Lamont Miller
Capella University March 27, 2014
Dr. Jeff Leinaweaver MBA6004-Foundational Skills Business Leaders

Introduction The business I am picking for this assignment is Celadon Trucking they are a company based out of Indianapolis In. This company has been in business for 29 years there doors open in 1985. In this time frame this company has become the largest transporter of truck load freight between Canada and Mexico. They also transport a lot of freight in the lower 48 states. Celadon trucking is one of the largest trucking companies in America. Celadon Trucking is one of North America’s largest and most progressive transportation and logistics companies. The use of the internet has had a big impact on the trucking companies do business now compared to 30 years ago. With the use of internet it has made the trucking industry work easier in many different ways. The use of the internet is helping change the business practices of the trucking industry. Trucking firms use the internet strategic building blocks of distributed access to valuable information, quick communication, and boundary defying connectivity to exploit current resources and capabilities and to explore new internet business opportunities. The use of internet has improved communication and the ability to track loads. Celadon trucking is a company that is publicly traded on the stock market. Since going public in 1994, there revenue has grown from around $95 million to $616 million in 2013 through internal growth and a series of acquisitions. Celadon is a company that helps its yearly revenue by acquisitions of smaller companies throughout a year. Celadon customer base are some of the largest companies in North America.
Use of the Internet Celadon Trucking has many different reasons for using the internet. When you are one of the largest trucking companies in the nation and have the broader crossings than any other company the use of the internet is very important. Celadon carry loads for many different customers that ship within the lower 48 states. A large portion of their loads cross into Canada and Mexico. As a member of Canada’s Partners In Protection program (PIP), a certified member of the Customs Self-Assessed (CSA) program, and actively involved in the new Canadian Automated Customs Initiative (ACI) E-Manifest program, Celadon is believed to be the largest provider of International truck transport in North America with approximately 110,000 annual border crossings (Celadon Trucking, 2014). The E-Manifest program is a very important program that sends all the information to customs viva the internet so the loads don’t have any serious issues trying to cross into another country. Celadon Trucking has a program they call EDI and it’s a computer to computer exchange of business transactions such as invoices, shipping notices and purchase orders in a standardized computer processed format. There are other advantages to using this system. It helps expedite order cycles, reduce paperwork, and reduce payment disputes. These are very helpful when you are running a large business like Celadon. The most important of using the internet is that it can help reduce clerical errors and improve customer service.
Strengths
Celadon Trucking has won many awards over the past ten years. In 2013 they have won awards in many different areas. They have gotten customer awards, industry awards, and employer awards. The customer award they got in 2013 was from Wal-Mart the general merchandise platinum carrier of the year. They got industry awards for inbound logistics-top 100 trucking provider and inbound logistics-green supply chain partner. The employer awards are healthiest employer in America, American heart association platinum fit-friendly company, and top 10 read-up volunteer companies. Awards are a great way to show thanks for hard work and this company works hard to be the best they can be. Celadon Trucking Services is proud to be a Smart-Way Transport Partner. The Smart-Way Transport Partnership is an innovative collaboration between the U.S. Environmental Protection Agency (EPA) and the freight industry to increase fuel efficiency while significantly reducing greenhouse gases and air pollution [ (Celadon Trucking, 2014) ]. Increasing fuel mileage of the trucks also makes the truck more profitable it also lower the emissions of the trucks which is better for the environment. It’s everyone job to help make the world a better place and this company is doing its part to do that.
Weaknesses
Celadon Trucking doesn’t have many weaknesses but the one that they have involves one key area that they need the most. The driver pay at Celadon is one of the lowest in the industry their starting pay for drivers is 31 cent per mile. The average starting pay is 35 cent per mile. The trucking industry has one of the highest employee turnover rate compared to any other job. According to ATA's Trucking Activity Report, quarterly turnover at large truckload fleets – fleets with at least $30 million annual revenue – rose in the first quarter to an annualized rate of 97% from 90% in the fourth quarter of 2012. The rate was the highest it has been since the third quarter of 2012 when it was 104% and just below the average rate in 2012 of 98% [ (American Trucking Association, 2013) ]. This is an issue that all trucking companies face but the higher pay scale will help drivers stay longer.

Opportunities Celadon Trucking will have many different chances to grow across the different markets in the trucking industry. By winning these different customer, industry, and employer awards this will get the attention of new customers. The trucking industry is full of opportunities to grow and find new customers. With the increase in customers they can possibly increase the drivers pay. The use of the internet can help expand the chances of growth by showing what awards that they have won for their service.
Threats
There are five threats that all trucking companies have to worry about even Celadon. The biggest threat they have is the cost of fuel. With fuel costing 4 dollars a gallon plus in certain areas this issue has caused companies closed their doors or sell out to other companies like Celadon. Competition with other trucking companies is a serious threat also because of a bidding war to undercut the other company in rates to haul the loads. Long-Haul shipping is another issue because people don’t want to go long ways from home. The last and biggest threat is a decline in the number of drivers is another threat to the trucking industry. Because trucking has a high turnover, the industry is losing more drivers than it's employing (Kennedy, 2009).
Ethical Questions Using the internet for customer service will it cost people there jobs? With the demand of drivers will the standard be lowered to fill trucks? Is trying to do business cheaper always the best practice? Over the road truck driving is hard on families should it be only for single people? Would increasing the pay scale bring you better drivers? There are many ethical questions that affect the industry. Ethical questions can make the company better if they do the right things when answering the questions.
Propose a strategy for a company’s future Celadon Trucking should keep using the internet the way they are already doing. Trucking is a customer driven industry making the website more customer friendly so they can follow their loads easier. Expand the choices you have to pick from on the website. Expand the choices for drivers to see about the employee information. I think the website is setup very nicely with all the different information you can look up about the company. Celadon Trucking is one of the largest trucking companies in the nation. They lead the trucking industry in international expertise because they have most loads crossing into Mexico and Canada. They are also an award winning company in customer, industry, and employer awards. They are one of the healthiest workplaces in America. They also have the honor of being Wal-Mart 2013 carrier of the year. The EDI system has helped reduce paperwork and reduce payment disputes. This company is very successful because there revenue in 2013 was 616 million dollars. With the strong customer base they have this company will continue to grow and make money.

References

American Trucking Association. (2013, July 11). Truckload and LTL Driver Turnover Rises in First Quarter of 2013. Retrieved from Prnews: www.prnewswire.com
Carey, B. (2005, October 10). Trucking Unplugged. Traffic World.
Celadon Trucking. (2014, March 23). International Expertise. Retrieved from Celadon Trucking : www.Celadontrucking.com
Cullen, J. (2010, September). Socialized Trucking. Fleet Owner. Retrieved from Fleet Owner.
Gripper, J. (2011, June 2). Computer in Transportation. Transportation.
Kennedy, D. (2009, february). Problem in the Trucking Industry. Retrieved from Ehow: www.ehow.com

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