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Celestial Seasonings

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MRK200
Celestial Seasonings
The synergies herbal supplements have with herbal teas are their ingredients and distribution channels. Herbal supplements contain many of the same ingredients that herbal teas have; therefore the cost of producing both items will decrease. Furthermore, by joining the herbal supplement market, consumers who purchase herbal teas will recognize the Celestial name and will more likely try their new line. This can be accomplished through the similar channels of distribution. Customers who shop for Celestial herbal teas at retail stores will notice that they have a line of herbal supplement products too. The addition of herbal supplements could be appealing for those who are looking for a quick fix but still keeping in mind that they want a trustworthy company like Celestial. (From shelf space) New products Celestial should develop are herbal supplements that dissolve inside the tea bags as they are being steeped, tea scented steamers for who has congested noses when they are sick and K-cups specialties for those who doesn’t have time to wait for the tea to steep. By integrating herbal supplements inside the herbal tea bags, consumers will be able to gather the nutrients they need while enjoying their favorite beverage. Since Celestial is trying to enter the medicinal market, tea scented steamers will be beneficial. This product could be used in combination with existing Wellness Tea Blends and could be promoted to enhance its effectiveness. The K-cups specialties will be focused on consumers who are always on the go. It enables the tea to be brewed instantly for the consumers who does not have time to wait for the tea to be steeped. The company could make good use of the different occasions that require tea and take this information to broaden their product lines. The key marketing issue in this case is that Celestial Seasonings did not

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