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Cemex

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 World’s 3rd largest Cement Producer and Trader from Mexico  Global growth through IT innovations and aggressive aquisition strategy

“Wouldn't it be great to strike back in Spain and take control of its cement sector five hundred years after the Spaniards conquered Mexico?” Lorenzo Zambrano CEO of CEMEX, 1992
 CEMEX aquired the two largest Spanish cement producers  Hiring “High Potential People“  In reality young and inexperienced people willing to work insane hours to achieve financial goals  Cost reduction by 30%  1997 The most admired company in Spain, Actualidad Economica  Case study in transforming low tech enterprise into a model of info age efficiency

Streamlining Management

Reducing peak hour Energy Use

Introducing alternative Fuels

Automation of all Plants

Reduction of Inventory levels

1989 Anti Dumping Duty imposed by International Trade Commision, 58% on all Mexican cement imports

Acquisition
Institutionalize acquisition process, refine post-aquisition integration strategy

Innovation
1988 CEMEXNet first Mexican Company to own its own satelite communications network Today Links all global operations Detailed live access to financial data, truck routs, operational data from all individual plants 2003 Wired Magazine 5th Masters of innovation, technology, and strategic vision

CEMEX overcame this burden by importing cement in to the United States from third parties from other nations than Mexico

CEMEX sends post-merger integration teams (PMI) to analyze and improve operations
PMI Teams attend cultural awareness and teambuilding workshops Regional Managers visit the site every month, country presonally reports back to the CEO

to the US West CoastCheap Chinese cement through CEMEX own network


  

CEMEX became the largest cement producer in the US, 2002

CEMEX became a global player in the cement industry through M&A and IT Innovation Abilitity to give local companies a global outlook Cement industry is dominated by few global players High degree of vertical integration benefits the customer and the company bottom line

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