...The Consumer Durables industry consists of durable goods and appliances for domestic use such as televisions, refrigerators, air conditioners and washing machines. Instruments such as kitchen appliances (microwave ovens, grinders etc) are also included in this category. This industry includes all those goods which are durable i.e. products whose life expectancy is at least 3 years. These products are hard goods that cannot be used up at once. According to recent industry reports, the steadily growing market for consumer durables is estimated at Rs. 300 billion. Segmentation of the Consumer Durables Industry: The consumer durables industry can be broadly classified into 2 segments: Consumer Electronics and Consumer Appliances. Consumer Appliances can be further categorized into Brown Goods and White Goods. The key product lines under each segment are as follows: Titan, the market leader in watches and branded jewelry, has clocked the highest Net Sales CAGR of 34% over the last 6 years. It has thecompetitive advantage of a strong brand, which has helped it become the market leader. Using the right segmentation & smart branding strategies, Titan has successfully captured the watch and jewelry market. It has also managed to maintain a good Net Profit Margin of 6% TTK Prestige, the market leader in pressure cookers and kitchen solutions, has registered the highest CAGR of 74% in Net Profit over a 6-year period. 1) Rise in Disposable Income: The demand for consumer durables...
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...Finance Project On Evaluation OF Consumer Durable Firms Sumbitted By:(Section c) Team Members gazal gupta Varun Bansal TABLE OF CONTENTS * OVERVIEW * CALCULATIONS * WORKING * CONCLUSION Consumer Durables Overview of India’s Consumer Durables Market The Indian consumer durables segment can be segregated into consumer electronics (TVs, VCD players and audio systems etc.) and consumer appliances (also known as white goods) like refrigerators, washing machines, air conditioners (A/Cs), microwave ovens, vacuum cleaners and dishwashers. Most of the segments in this sector are characterized by intense competition, emergence of new companies (especially MNCs) and introduction of state-of-the-art models, price discounts and exchange schemes. MNCs continue to dominate the Indian consumer durable segment, which is apparent from the fact that these companies command more than 65 per cent market share in the colour television (CTV) segment. In consonance with the global trend, over the years, demand for consumer durables has increased with rising income levels, double-income families, changing lifestyles, availability of credit, increasing consumer awareness and introduction of new models. Products like air conditioners are no longer perceived as luxury products. Companies under Evaluation:- * Bajaj Electricals * HCL info Systems ltd * TTK Prestige Ltd * Value Industries Ltd * Voltas Ltd Calculations Calculation...
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...appreciate the study of business finance. The Philippine Economy Today Ours is a growing economy. Visible and increasing signs of healthy economic progress are now transforming the face of the country. A growing number of firms, mills, factories, plants.-business enterprises that represent the different aspects of economic activities- dot the many parts and regions of the country thereby changing sleepy towns and communities into progressive ones. Impact of Business Someone has aptly remarked that, "business enterprise is people". This observation is not only correct but very striking indeed for business directly affects, or even rules, the everyday life of the people. In developing countries, like the Philippines, the standard of living rises only as more and more people learn and are able to engage in various aspects of economic activities. Thus, the growth and development of business enterprise in any country is the product of the people's drive, their bold experimentation and continuous adoption to changing conditions and environment brought about by technological improvements in industry and other human pursuits. Role of Business Under the free enterprise system, the growth of the economy lies in the ability of private individuals to achieve economic objectives. The quest for profit is usually undertaken by engagement in business activities. Business is largely responsible for bringing into the market a wide array of products and services which were not previously...
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...Paints Industry Report June 15, 2011 SPA Securities Ltd. C o n t e n t s Executive Summary Industry Description Asian Paints Akzo Nobel Kansai Nerolac Berger Paints : : : : : : 01 - 01 02 - 05 07 - 12 14 - 19 21 - 26 28 - 33 Executive Summary Paint Industry Indian paint industry is in the sweet spot. Rising income and aspiration levels of young demography along with changing lifestyle has catapulted the demand for both repainting and fresh paints. Despite slowdown in FY09, paint industry reported robust double digit growth in last two years on back of higher demand. Going ahead, we believe demand scenario to remain strong backed by higher discretionary spend, increasing penetration, high construction activities and robust growth in auto & consumer durables industries. Paint industry has witnessed strong growth of 1.5-2x GDP growth since liberalization. There has been considerable reduction in average number of years required for repainting from 10-11 years 5 years back to 4-5 years now. This is the stark evidence of changing lifestyle with rising income levels. Repainting the home is not just a discretionary spend as it used to be as changing lifestyle resulted in people aspiring for cleaner and beautiful looking homes. Robust construction activities on back of higher housing demand has further boosted the growth of paint industry. The share of fresh paints in total demand has increased significantly in last decade on back of increasing urbanization and higher demand...
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...THE BASIC FUNCTION OF MOST OF THE CONSUMER DURABLE GOODS HAS BEEN LARGELY COMMODITIZED. THIS HAS CREATED A SITUATION WHERE IDENTIFYING A UNIQUE DIFFERENTIATING FACTOR AND PROMOTING IT EFFECTIVELY HAS BECOME IMPERATIVE. THE ADVERTISING AND PROMOTIONS SPENDS IN THE INDUSTRY HAVE BEEN GROWING STEADILY. SIGNIFICANT FOCUS HAS BEEN LAID ON MAPPING KEY CONCERNS THAT COULD ACT AS DEMAND DRIVERS AND PROACTIVE MARKETING CAMPAIGNS AIMED AT ADDRESSING SPECIFIC CONCERNS OF PROSPECTIVE CUSTOMERS. FOR INSTANCE, INSTEAD OF FOCUSING ON THE BASIC SPACE CONDITIONING ATTRIBUTE, LG?S AC MARKETING CAMPAIGNS FOCUS ON HEALTH BENEFITS RESULTING FROM THEIR SUPERIOR AIR FILTERING TECHNOLOGY, THUS STRIKING A CHORD WITH URBAN CONSUMERS FOR WHOM SAFETY FROM POLLUTION AND DUST IS PERHAPS AS SIGNIFICANT A NEED AS AIR-CONDITIONING. CONSUMER FINANCING HAS BECOME A MAJOR ENGINE OF GROWTH IN THE CONSUMER-DURABLES INDUSTRY. IN THE CASE OF MORE EXPENSIVE CONSUMER GOODS, SUCH AS REFRIGERATORS, WASHING MACHINES, COLOR TELEVISIONS AND PERSONAL COMPUTERS, RETAILERS ARE JOINING FORCES WITH BANKS AND FINANCE COMPANIES TO MARKET THEIR GOODS MORE AGGRESSIVELY. AMONG DEPARTMENT STORES, OTHER FACTORS THAT WILL SUPPORT RISING SALES INCLUDE A STRONG EMPHASIS ON RETAIL TECHNOLOGY, LOYALTY SCHEMES, PRIVATE LABELS AND THE SUB-LETTING OF FLOOR SPACE IN LARGER STORES TO SMALLER RETAILERS SELLING A VARIETY OF PRODUCTS AND SERVICES, SUCH AS MUSICAL RECORDINGS AND COFFEE THUS THE CONSUMER INDUSTRY IS ADAPTING ITSELF TO THE CHANGES...
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...Study of Consumer Durable Anirudh Sharma A Management Project Report On Reaching out to Rural India: A Study on Consumer Durable PREPARED FOR Prof. Dhananjay Singh MARKETING INSTITUTE OF MANAGEMENT TECHNOLOGY HYDERABAD BY ANIRUDH SHARMA STUDENT INSTITUTE OF MANAGEMENT TECHNOLOGY 15st Oct. 2015 1 ACKNOWLEDGEMENT I would like to thank my faculty guide Prof. Dhananjay Singh for their guidance and constant supervision as well as for providing necessary information regarding the project & also for their support in completing the project. My sincere thanks to all the rural respondents’ family who take out there time and help me in understanding their buying behaviour. This enabled me to study buying behaviour of rural consumer towards consumer durable products. I would also like to express our gratitude to all the retail store owners who take out time from there busy schedule and answered my questions and help me in providing data and their knowledge about the research. TABLE OF CONTENTS S.No. Topic Page no. 1 Introduction 4 2 Consumer durable industry in India 5 3 Major players 6 4 Strategies implemented by some companies 6 5 Distribution channel 6 Objective 7 Literature review 8 Research methodology 9 Analysis 10 Conclusion 15 11 Bibliography 16 8-9 9 10-11 11 12-14 3 Reaching Out to Rural India – A Study of Consumer Durable Introduction ...
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...―Purchase Pattern of consumers for Consumer Durables along with Preference towards Organized & Unorganized Retail Formats” In Partial fulfillment of MBA Program of Gujarat University (Batch: 2008-2010) Submited By Priyam Mehta (08059) Umesh Lukhi (08052) Submitted To Prof. Praneti Shah N R institute Of Business Management A GRAND PROJECT REPORT ON ―Purchase Pattern of consumers for Consumer Durables along with Preference towards Organized & Unorganized Retail Formats” IN PARTIAL FULFILLMENT OF TWO YEARS MASTER OF BUSINESS ADMINISTRATION PROGRAMME PROJECT GUIDE Prof. Praneti Shah PREPARED BY Mehta Priyam (08059) Umesh Lukhi (08052) BATCH: 2008-10 N.R. Institute of Business Management Preface Before the liberalization of the Indian economy, only a few companies like Kelvinator, Godrej, Alwyn, and Voltas were the major players in the consumer durables market, accounting for no less than 90% of the market. Then, after the liberalization, foreign players like LG, Sony, Samsung, Whirlpool, Daewoo, and Aiwa came into the picture. Today, these players control the major share of the consumer durables market. Consumer durables market is expected to grow at 10-15% in 2007-2008. It is growing very fast because of rise in living standards, easy access to consumer finance, and wide range of choice, as many foreign players were entering in the market with the increase in income levels, easy availability of finance, increase in consumer awareness, and introduction...
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...to chain stores across the length and breadth of India. The market size and related details gives a statistical view of increasing market in a few major areas of retailing. The major market players who enlivened the present caricature of retail sector are presented briefly along with statistics. The changing scenarios of Indian consumers give a proof to the potential opportunity in the retailing arena. SWOT and its subheads take you to the crux of analysis into retail industry. Out of which we formulated the future prospects. One major lifesaver of the Indian retailing is the advertising and promotional strategies; which comes out with innovative ways to win consumers over and keep them permanently happy. FDI in retail has been contentious issue and may face resistance, given the perceived political scenario. FDI will be a defining moment for Indian retail and how government policies effect the retail industry is given briefly to the end. INTRODUCTION AND EVOLUTION The word ‘Retailing’ refers to any activity that involves the direct sale to an individual customer or end user. Retailing has been the most active and attractive sector of the last decade. While the retailing industry itself has been present through out the history in our country, it is only the recent past that has witnessed so much dynamism. Retailing arena today is very different. It’s the latest bandwagon that has been witnessing hordes of players leaping onto it. While international retail store chains have...
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... | |EXECUTIVE SUMMARY |2 – 4 | |CERTIFICATE FROM MIMA | | |CERTIFICATE FROM COMPANY | | |ACKNOWLEDGEMENT |5 | |COMPANY PROFILE |6 – 10 | |INDUSTRY PROFILE |11 - 16 | |RESEARCH PROBLEM AND ITS BACKGROUND |17 – 19 | |OBJECTIVES, HYPOTHESIS AND SCOPE |20 – 22 | |RESEARCH METHODOLOGY |23 – 28 | |REVIEW OF LITERATURE |29 – 36 | |DATA PRESENTATION AND ANALYSIS...
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...PROJECT REPORT ON FACTORS AFFECTING CONSUMER PURCHASE INTENTION TOWARDS CONSUMER DURABLES (A COMPERATIVE STUDY OF LG & VIDECON) UNDER GUIDANCE Prof. S.k.Chadha In the partial fulfillment of the requirements of the Final Project for the degree of Masters in Business Administration Submitted By Navdeep MBA International Business University Business School Panjab University, Chandigarh ACKNOWLEDGEMENT I am overwhelmed with pleasure and deep sense of gratitude towards University Business School, Chandigarh for giving me such an opportunity to do the research project which has opened my vision towards rich experience of the theory implications and practical applications studied in the MBA course. I express a heartfelt thanks to my guide Prof. S.K.Chadha who has helped me in choosing and doing this...
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...Ghalla Bhansali Stock Brokers Pvt. Ltd. 21st April, 2010 Consumer Durables The Indian consumer durables industry has witnessed a considerable change in the past couple of years. Changing lifestyle, higher disposable income coupled with greater affordability and a surge in advertising has been instrumental in bringing about a sea change in the consumer behavior pattern. This industry consists of durable goods used for domestic purposes such as televisions, washing machines, refrigerators, microwave ovens, mobile phones etc. The growth in the consumer durables sector has been driven primarily by factors such as the boom in the real estate & housing industry, higher disposable income, emergence of the retail industry in a big way coupled with rising affluence levels of a considerable section of the population. As per a survey conducted by FICCI on the Indian consumer durables industry, a shift in consumer preferences towards higher‐end, technologically advanced branded products has been quite discernable. This shift can be explained by narrowing differentials between the prices of branded and unbranded products added with the high quality of after sales service provided by the branded players. The shift has also been triggered by the availability of foreign branded products in India owing to lower import duties coupled with other liberal measures as introduced by the government...
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...Marketing Techniques Today’s health environment is governed by the concept of efficient deliverance of care, with the main objective of managing the transactions made between the patient and their providers using cost effective methods. The makeup also consists of consumer involvement in making wiser choices from the various marketing strategies used by the health care industry. The Unites States Health Care System is designed to plan and have control as to how resources are distributed. Due to harsh economic and changing times, health care has not been regulated closely enough to make sure United States citizens receive adequate resources for quality health care at an affordable cost (Getzen, 2007). The health care industry has so much opportunity for developing new businesses, but the entrepreneur has to be equipped with the necessary tools to meet the demands of the health care market. Health care organizations are serious about protecting the general public against the unscrupulous individuals using the get rich quick scams to exploit the consumer out of millions of dollars, based on trends or cosmetic related goods. As we know, obesity in the United States is an area of great concern. Health care consumers who suffer from obesity, are generally displeased with their appearance and desire to get rid of their excess fat and look for ways to reduce their weight quickly without putting in the work required to do so. Entrepreneurs must start by informing the general public...
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...sales and distribution. As primary mediators occur: - Intermediaries in the trade that make it possible to find buyers as agents and trade intermediaries. - Physical distribution companies that carry out activities such as inventory storage, transport and so on. - Marketing services agencies. - Financial intermediaries, which include banks, insurance offices, etc.. that help provide funding the company. Customers are the most important factors micro environment enterprise. There are 5 basic consumer markets: - Consumer market where there are families and individuals as buyers of goods for personal consumptio - Industrial markets where purchases are in charge of the production process - Market resellers where purchased for further sale - International markets And competition has a direct impact on the marketing elements and occurs in the following basic types: - Competition-brands (brands) products - Competition of the products and enterprises operating in the same industry -...
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...Analysis of Consumer Behavior And Marketing Strategies. 1. Introduction Background of the Study: The research report titled as “Holcim cement Bangladesh Ltd.” is originated from the partial requirement of the course Consumer Behavior, MkT-410. It is actually a student– practical-learning experience. Where the students learn the application of quantitative, qualitative evaluation, facts and observation and report writing in Consumer Behavior point of view as well. It took nearly one week to gather relevant information and prepare the report and has been submitted on 28t h November 2007. Objective of the Study: This report seeks overall information on the questionnaire survey, which was carried in several retail shops, outlets. It is an attempt to draw the true picture of the Holcim cement in Bangladesh and also to know the Consumer Behavior towards Holcim cement. Basically there are two objectives behind doing this report and they are as follows: The first and the foremost objective are to fulfill the partial requirement of the course Consumer Behavior (MKT 410). The second objective is to measure consumer behavior towards Holcim cement. Scope: In our survey we like to focus on consumer perception and Holcim’s performance that are up to the mark or not. We have to go several outlets, retail shops to find out consumer belief about Holcim cement. The report focuses on the consumer’s belief, perception, lifestyle etc. and currently what...
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... dissertation REPORT on “COMPARATIVE STUDY OF CONSUMER BEHAVIOUR PREFERANCE TO McDonald, KFC & PIZZA HUT IN NOIDA” Submitted To Submitted By dr. adarsh arora ruchika jain Faculty Guide A3104609016 B.com (H) 2009-2012 AMITY college of commerce and finance AMITY UNIVERSITY UTTAR PRADESH ACKNOWLEDGEMENT “Not a single gram can be breaking the whole vessel”. This is a common saying and it is correct. Any project is not an outcome of a single participation but it is a team work. So, I take a great opportunity to thank those entire people who helped me throughout my project. With deep sense of gratitude, I want to acknowledgment my faculty guide, Dr. ADARSH ARORA, for his valuable guidance and timely suggestion offered to me throughout the course of my project. I take an opportunity to acknowledge our heartiest thanks to department for their valuable guidance and support at all time in fulfilling the requirement for the reasonable work. Last but not least, I also very much thankful to my parents, sister, my seniors, my batch mates and friends especially for their continuous encouragement and moral support in preparing this project. DECLARATION I hereby certify that the project work being presented in this report “COMPARATIVE STUDY OF CONSUMER BEHAVIOUR PREFERANCE TO McDonald, KFC & PIZZA HUT IN NOIDA...
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