...Changing the World The Greenpeace organization began more than 30 years ago and has grown from a small group of activist to an international origination with office in more than 30 countries ("Greenpeace", 2010). Through peaceful protest and creative communication to expose environmental problems Greenpeace as worked together with activists and supporters to ban commercial whaling, convince world leaders to stop nuclear testing, and protect Antarctica ("Greenpeace", 2010). Through protest and working with universities that have on-campus coal plants Greenpeace is fighting for the future and the health of future generations by asking the universities to change policy and transition to 100 percent clean energy. According to the Greenpeace website Michigan State University burns over 2000,000 tons of coal per year. Students at Michigan State risked being arrested and staged a sit-in at the University President’s office to demand a meeting with her about their on-campus coal plant. The Present of the University never did agree to meet with the students. (Greenpeace, 2011). . According to "Green Peace" (2010) America’s coal burning power plants, in addition to causing global warming are killing Americans through poisoning our air and water and making our children sick. Over the next three years Greenpeace plan of joining local communities to shut down dangerous coal plants across the United States. They...
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...Instructor’s Visual Index Kotler/Armstrong Chapter 1: Marketing in a Changing World PRINCIPLES OF MARKETING Philip Kotler and Gary Armstrong Chapter 1 Chapter 1 Marketing in a Changing World: Creating Customer Value and Satisfaction What is Marketing? What is Marketing? • Process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. • More simply: Marketing is the delivery of customer satisfaction at a profit. © Copyright 1999 Prentice Hall Instructor’s Visual Index Kotler/Armstrong Chapter 1: Marketing in a Changing World Core Marketing Concepts Core Marketing Concepts Needs, wants, and demands Products and Services Core Core Marketing Marketing Concepts Concepts Markets Value, satisfaction, and quality Exchange, transactions, and relationships What Motivates a Consumer What Motivates a Consumer to Take Action? to Take Action? • Needs - state of felt deprivation for basic items such as food and clothing and complex needs such as for belonging. i.e. I am thirsty • Wants - form that a human need takes as shaped by culture and individual personality. i.e. I want a Coca-Cola. • Demands - human wants backed by buying power. i.e. I have money to buy a Coca-Cola. © Copyright 1999 Prentice Hall Instructor’s Visual Index Kotler/Armstrong Chapter 1: Marketing in a Changing World What Will Satisfy Consumer’s What Will Satisfy Consumer’s Needs and Wants? Needs and...
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...The Changing World of Communication Communications is the key to success and successful businesses depend on good communication. Every business depends on communication to deliver product and service. Business communication plays an important role managing day-to-day activities at work. Business communications technology is advancing each day with new products changing the way people communicate. Two forms of communication are verbal or nonverbal. Verbal communication is letters, phones conversation, text messaging, e-mails, and Web-sites. Nonverbal communication is the use of pictures or the delivery of interpersonal nonverbal signs of representation. An important factor of communication is to understand and know the audience and their needs. Goodwill plays an important role in the success of a company. How companies treat their customers and employees will increase sales and productivity (Locke & Kienzler, "1," 2008). The day-to-day communication starts when employees come to work and punch the time-clock letting employers know that positions are occupied to perform the work. Some employees attend verbal meeting with co- workers or with team members to discuss the agenda for the day. These internal audiences, for example management and employees, communicate by oral, nonverbal, and written communication. External audiences are customers, suppliers, employment agencies, and investors who communicate in the same form but mainly for promotions, and sales. Success depends on...
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...Leading in a Changing World A “person who guides“ (thesaurus.com) can be defined as a leader. Leadership is a skill that one cannot learn, but one gains out of experience and practice. There is no scale or unit to measure leadership but it is the by the examples that one sets, people conclude as to how good or bad a leader the person is. The level of motivation that one can provide to someone shows the leadership skills of a person. One can be a leader at any age or in any phase of life. Leaders may not always be for others welfare; they may be dictatorial in nature thinking seldom about others good. I have always been one of those students who have been more interested in everything but studying. From playing sports to participating in cultural festivals and from social work to organizing inter school events I have always been a leader in organizing activities. The one philosophy I follow in life is to do things in a way so that people want to be led by you and fortunately my passion has had me on the winning side of things always. I have won an award for integrity and service in my school life and was named the interactor of the year for the year 2007 by the Rotary International district 3290. I have always believed in learning from my mistakes and I still practice it religiously. I came to London in the month of September last year. The biggest challenge I had foreseen for myself was that of overcoming homesickness. I have been bought up in a very closely-knit joint...
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...Changing Our World Dawn Glover I was always aware of the fight for equality among women and men but I was never aware of the amount of strategic planning and combined effort that this battle took to win. Foolishly, I viewed the battle simply as one gender against the other, blind to the variety of what was deemed important to the different types and classes of women. The story of women’s liberation is proof that good communication is the key ingredient to solving differences. I was very impressed with the amount of combined effort and corporation it took to put together the Boston Women’s Health Book Collective. I always viewed the fight for women’s liberation as a slow process, never viewing it in the different stages that now seem so obvious. In my opinion the first wave of women had the hardest battle to conquer. Although they focused on mainly one issue, the right to vote, it was the first barrier of many to break down. The first barrier is usually the toughest, as is apparent in the number of years it took to complete this task. The second wave feminist did not have it easy but at least some men were already on their way to accepting women’s right. The fight for global women’s rights may end up being the toughest fight to win. As mentioned previously corporation and understanding is the key to getting tasks accomplished and with the great distances and differences in nationalities among women globally it is going to take a great deal of teamwork. Today’s...
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...and daily life. The article discusses many attributes and issues that can be applied and studied in the field of Psychology. For example it addresses issues that society will have to endure and face many challenging changes according to power, expansion and new members and leaders in charge. Three topics of concern that affect the society and our environment will be thinking/language, health psychology with mind, body, behavior and stress, motivation/emotions with cognitive dissonance. Thinking & language: society will have to come up with new innovative problem solving techniques to reduce the discomfort of the new ideas and changes that will occur with China becoming the world’s largest economy and the global challenges we may face. World leaders will have to collaborate and come up with solutions for sake goodness for all men. Creative thinking that will be implemented with the rapid growth of cities, populations, and demand for resources. Decision making and language development/thought of diffision of power in the West and how Asia will surpass the West in gross domestic production and technology. Health of our mind, body, stress and behavior when dealing with changes in our environment with technology, climate change, and demand for food water and energy. The advantages and disadvantages Americans will face in 2030 and how will we deal with the changes that we may not be used to. Motivation/emotions as cognitive dissonance will play a role our value judgments, decisions...
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...* Definition of overconfidence In business or trading, an overestimation of one's abilities and of the precision of one's forecasts. Overconfident people set overly narrow confidence intervals in making predictions. They tend to overweigh their own forecasts relative to those of others. The self-serving attribution bias, under which individuals attribute past successes to their own skills and past failures to bad luck, can lead to overconfidence. In the context of financial markets, the confidence of a self-attributing investor increases when public information is in line with his or her forecast, but it does not decrease as much when public information contradicts his or her forecast. The investor therefore gains excessive confidence over time, after receiving different confirming and disconfirming public news. A similar cognitive bias, illusory superiority (or the above average effect), also causes people to overestimate their own abilities. Evidence of this bias is documented in studies that ask subjects to assess their abilities - indeed, a vast majority of people say they are above the average. * Hindsight bias Hindsight bias, also known as the knew-it-all-along effect or creeping determinism, is the inclination, after an event has occurred, to see the event as having been predictable, despite there having been little or no objective basis for predicting it, prior to its occurrence. It is a multifaceted phenomenon that can affect different stages of designs, processes...
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...The modern world faces many major problems to wihich there are no easy solutions. These include unemployment, helath, over-population and of course the environment. All have a bearing on all our lives, but is the environment really the most important? If people are unemployed, they are unable to earn money ant it is a fact of life that without an income it is difficult to live. Of course, work provides more than financial support; it gives people self-esteem and pride. Unfortunately, technological developments and other factors mean that the job market is shirinking world-wide and young people have reduced prospects for work. Although this is certainly a major threat to people´s well-being, it needs to be addressed by individual governments rather than globaly. Health is clearly an important concern that affects both individuals and the planet as a whole. Even though many illnesses have been eradicated, others remain a thereat and the overuse of antibiotics has led to the development of resistant strains of bacteria. Nevertheless, on the whole, general health is improving, and in the developing coutries medical aid programmes are already working towards creating a healthier population. Over-population has implications for all of us, and improved general helath means that people are living longer. However, as with health, there are already programmes in place implementing measures to deal with not only a rising population, but an ageing population. So what about...
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...Marketing in the Changing World of Business Charlene Eubanks-Close BUS620: Managerial Marketing Jacqueline Gilliard December 12, 2011 Ashford University In today’s economy, gaining customer is the most important part of all business. Marketing is the most effective tool used by business to succeed at gaining new customer and retaining their current customer. Marketing is the soul of any business. Understanding marketing began with defining what marketing is and how important it to the world of advertising. The definition of marketing has an endless number of possible definitions. Psychology, statistics, art, logical and creative thinking are all involved in defining marketing. Marketing can best be described as an exchange between vendor and consumer. Marketing has been used to sell almost every product known to man. There is an endless list of items in which marketing has helped progress but sometimes that are things which are more difficult to advertise. In this paper I will define marketing and explain how company market products that may not be an “easy sell.” I will also discuss the impacts on business or organizations that no one wants to be a customer to. How can companies effectively approach this relationship? First let’s define marketing. Marketing can be viewed as many different things because it can be seen from many different points of view. Sometimes depending on where you are standing, your definition of marketing might change...
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...Medias are changing the world – from the uprisings in the Middle East to the relationships with your friends – media are central to our lives, our businesses and our governments. We spend more time watching television and engaging in social media than on almost any other social activity. Medias change rapidly, with individuals and citizens producing more of their own content and interacting with others over global networks. Different situations require you to use different mediums if you want to convey your message most effectively. A message to the technical support about an employee's computer that has been infected by a virus. This message, although important, is not usually critical. This message can be delivered by either email or over the phone. A message from HR to all employees, explaining the changes to the company health plan in the coming year. This is a message that is best done on an all-hands meeting or conference call with an email follow up for reference. This is important information and should be addressed as such. A message from the CEO of a large company to employees, explaining negative news regarding the company appearing on national news channels. Negative news usually requires face to face contact. He should go to the company’s location and address it as such. It will create more of an impact if done this way as well. A message from a gym manager to clients about temporarily closing the pool in the gym. This can be done via email or posting on a social...
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...The author, Shannon Alder once explained, “You will always feel insignificant if you never do anything to change the world or another person’s life, other than your own”. I have always agreed that you have to work unyieldingly to make something of yourself. I have also believed that doing something significant in the world would cure feeling small. The chilly air was brisk enough to cause me toF shudder inside my hoodie. As I hobbled across the beautiful, worn bricks with my crutches, the wind raced against my skin, and I could smell the salt from the bay. Listening to the rushing of the gentle waves pulsing against the bank nothing seemed to matter, not the throbbing in my ankle, nor the frigid air. When I entered the visitor center I was captivated with all of the images, videos, and information. A timeline of their accomplishments completely covered an entire wall in the enormous room. From their first students in 1845 to allowing women to enter the academy the wall bragged of their achievements. Their astounding, white granite halls did not fail to amaze me. With their original architecture from the 1800s, they were the most elegant structures I had seen....
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...Anthony Hopwood’s article analyzes the future of management accounting and the underlying issues it faces. He is worried that the transpiring changes in this field will not be “conducive to advancing our understandings of the functioning and continued development” of the constantly changing business world. The issues discussed are among mainstream tendencies, increasing autonomy, and changes occurring throughout the world. Hopwood expresses concern of the narrowing outlook of management accounting research, where there appears to be more careerist-oriented rather than curiosity-oriented research occurring. The number of business schools seeking accreditation has continued to increase, requiring faculty to engage in research. Because the faculty does not have the necessary skills, their research tends to look for “simplicity and certainty rather than complexity and challenge” and they often use previous findings as their data and abstract theories that differ from how accounting actually operates. If this continues, the changes seen underway will be difficult to implement. Autonomy is another issue affecting the future of management accounting. As mentioned above, there is an increase in the number of accounting researchers who are less and less knowledgeable about the accounting practice. This causes a colossal separation between the two. Hopwood uses the medical science field as an example. He explains that there are people who not only conduct research, but also deal with...
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...IR and the Changing Contemporary World of States (Robert Jackson & George Sorensen) Muhammmad Alaydrus / 201310360311128 Many Important Questions in the study of IR are connected with the theory and practice of sovereign statehood.There are two perspectives about the proper scope of IR.At one extreme scholarly focus is exclusively on states and interstate relations; but another extreme IR includes almost everything that has to do with human relations across the world. So,it is very important to study about this two different prespectives if we hope to understand about the rounded and knowledge of IR. The state system is the main point of reference both for traditional and for new approaches.There are debates about how we should conceptualize the state and different IR theories take somewhat different approaches.but,however the fact is that state and the state system remain at the center of academic analysis and discussion in IR. We Must be Alert to the fact that the sovereign state is a contested theoritical concept.there are many different answers about the question “What is the state?” ; “What is the state system?”. There are different answers is because depending on the theoritical approach adopted.None of the answers are stricktly speaking either correct or incorrect because the truth is, the state is a multifaceted and somewhat confusing entity. The state is have two different dimensions.it is divided into two broad categories. The first dimensions is the state...
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...Humans are the only species that have acquired the ability to combat evolution. Our ancestors relied solely on genetic adaptations to survive. This principle is defined by natural selection. Today, humans are changing the world so quickly that natural selection cannot keep up. Humanity is able to achieve this by controlling environments and aiding “bad” mutations in circulating throughout the genetic pool. Humans are learning how to control environments before natural selection can change them. We have increased the rate of mutation while slowing natural selection by releasing many mutagenic chemicals and radiation into our environment in a condensed period of time. From the culture of the hunters and gathers until the agriculture revolution...
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...20th Century Diversity in a Changing World ARTS/125 20th Century Diversity in a Changing World The diversity of the art world has had many changes throughout many years of different styles and cultures. The Chicago World's Fair in 1893 was one of the starting points for American art to be seen and enjoyed by the world (Doss, E 2002). The Chicago World's Fair displayed Neo-classical architecture and Neoclassical style of art the help reinforce cultural progress and leadership (Doss, E 2002). The architecture and art that was seen during this time were known as the Gilded Age Art. The art was flashy and extravagant and designed for the American with a big wallet (Doss, E 2002). There was some diversity when it came to the Gilded Age art, but a lot of the other great women and other ethnic culture artist got left out of the plan (Doss, E 2002). Throughout 123 years after the Chicago World's Fair, the world has been able to see the changes in America, good and bad through art. Art styles have changed drastically over the years as a way for many artists to express themselves about the planet that human beings inhabit. The American art world may have started off being dominated by a Caucasian male society, but within time other genders and ethnic groups' grabbed notary as well. Over time women began to demand equal rights to vote, gender, sexism, and to be seen as equals in the art world (Doss, E 2002). Also, other ethnic culture stood up for their rights to be treated as equals...
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