The case is about The Riley’s poor experience of buying a refrigerator. They purchased a completely new refrigerator from one of the greatest mall chains in Canada, the Canadian. The refrigerator subsequently began to malfunction. After receiving poor service from the vendor’s service center they tried to think of an effective approach to handle the situation. They had to decide to both do nothing at all and treat the situation as an isolated incident, walk away vowing not to ever deal with this particular retailer/brand, or prepare a written complaint to the retailer and protest about the service and demand some form of an apology and compensation. I believe that the “Chantale and Clinton Call for Service” is an actual case addressing various managerial fields such as: Consumer Behavior, Marketing Management, Quality Control Management, Public Relations Management, Managerial Communication, and Customer Relationship Management.
Consumer Behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.
Marketing management is a business discipline which focuses on the practical application of marketing techniques and the management of a firm's marketing resources and activities.
Quality Control Management is the act of overseeing all activities and tasks needed to maintain a desired level of excellence. This includes creating and implementing quality planning and assurance, as well as quality control and quality improvement.
Public relations Management is a strategic communication practice of managing communication between an organization and its publics.
Managerial Communication is communication that promotes a product, service, or organization; relays information within a