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Chapter 2 Petrie's Electronics Case Questions

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Chapter 2 – Case Questions: Petrie’s Electronics

1) Information systems projects arise out of need. In the case of Petrie’s Electronics, Jim has been assigned the task of managing a project that will improve the company’s relationships with its customers. Petrie’s has a need to not only stay viable but to flourish and be a major competitor in today’s global technological marketplace. Upper management at an organization realizes at some point that in order to stay competitive they cannot stand still. They must grow and prosper. In this case, Ella the CFO along with other top management figures saw an area for improvement and Jim has been bestowed this opportunity to help the company. In this particular case, the organization’s information system needs may have resulted from issues associated with poor customer relations possibly having a history of high turnover rates for customers. Furthermore, key decision makers at Petrie’s most likely realized they could further capitalize on their current customer base through improvements in their current information technology system.

2) Organizational information systems should not only reinforce and support a company’s strategy they should aim to improve and complement it as well. Similar to a company’s strategy, information systems need to encompass a strategic vision that establishes an Information system’s main purpose and direction, sets core principals as guidelines, identifies clear objectives for monitoring the Information system’s performance and progress and outlines a concise execution strategy which can assess performance and take corrective action if necessary (Valacich, George & Hoffer, 2012).

4) Jim’s next step should include identifying, prioritizing and converting the company’s issues and needs into some sort of structured hardcopy, either physical documentation or web copy for the Information systems department. This should be Jim’s first step since this will serve as Jim’s roadmap to success providing direction and a comprehensive picture of the entire situation. Jim should investigate and outline the project’s scope, identifying the necessary resources (including time) to be used within the project. Along with proposing a baseline project plan, he should explore possible resolutions, weighing the pros and cons of each. Also, to figure out the organizational and economic impact of the system, Jim should utilize a feasibility study which will help determine resource allocation. Additionally, he needs to compile a team for the project in which he identifies key roles and their related responsibilities. (Valacich, George & Hoffer, 2012)

References

Valacich, George & Hoffer. (2012). Essentials of Systems Analysis and Design. Upper Saddle River, NJ: Prentice Hall.

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