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Chapter 8 Proposal

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There are many choices in maximizing the power of strategy. These choices complement a spirited approach and make the most of the power of strategy. These choices include:
1. Offensive and Defensive Competitive Actions
2. Competitive Dynamics and the Timing of Strategic Moves
3. Scope of Operations along the Industry’s Value Chain
The above three choices will be explored throughout this paper. There are multiple measures to enhance the decision for maximizing the power of strategy. These include:
• Whether and when to go on the offensive.
• Whether and when to employ defensive strategies.
• Whether to merge with or acquire another firm.
• Which value chain activities, if any, should be outsourced.
There are many other multiple measures to enhance the decision for maximizing the power of strategy. A company may decide to integrate backward or forward within the company or industry’s activity chain, or may decide to enter into agreements or partnerships within the industry.
OFFENSIVE AND DEFENSIVE COMPETITIVE ACTIONS
First a company must decide on where to go on the offense or defense. Some offense actions may already be employed with the general strategy of competing with other businesses. These include such things as focusing on building competitive edge, appropriating assets where competitors are found to be weak and protect their investments, or using a surprise tactic. Occasionally the firm’s best option is to be the first to use the strategy, and commence an offensive to advance and increase it’s market share.
If a company decides to undertake a defensive position, then multiple strategies must be observed to have a successful conclusion. There are many purposes for a firm to take a defensive approach, these include:
1. Lower the firm’s risk of being attacked
2. Weaken the impact of an attack that does occur
3. Influence challengers to aim

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