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Characters In The Raising The Roof

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A successful narrative requires the creation and development of characters. In The Cambridge Introduction to Narrative, the term character can be defined as any entities involved in the action that have agency (Abbott, page 230). Characters are present in some of the most popular narratives of organizations. Olympic athlete Clara Hughes has become a character within Bell and Bell’s Let’s Talk campaigns, Don Cherry has become a character within CBC’s Hockey Night in Canada, and the late Steve Jobs has and continues to be a character tied to the Apple organization. Raising the Roof has relied on creating and building characters to help establish their narrative, and build upon their relationship with their audiences. The Raising the Roof YouTube

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