...expertise of owner of top fashion labels By Robin Chan Chief executive Charles Wong says he is happy with the deal with L Capital Asia. Although reluctant at first to sell the stake, he and his brother saw it as an opportunity to grow the company - especially in China, he says. -- BUSINESS TIMES FILE PHOTO It's a fairy tale that has seen two brothers go from Ang Mo Kio to Paris. Charles & Keith, the once-humble local shoe retailer, is now partly owned by French luxury giant Louis Vuitton Moet Hennessy (LVMH). The Wong brothers, who own the company, have sold a 20 per cent stake to L Capital Asia, the private equity arm of LVMH, for more than $30 million, sources told The Sunday Times. The deal, which values the company at close to $200 million, was completed in November after LCapital fought off a slew of rival suitors which included other private equity funds, high net worth investors and even a manufacturing firm. The feeding frenzy is testament to the growth of the local firm, which has shot to prominence since brothers Charles Wong, 37, and his brother Keith, 35, opened their first store in Amara Hotel in 1996. But the deal is more than just about the money, said the elder Mr Wong, the chief executive, confirming the deal to The Sunday Times from Shanghai, where he is now based. The younger Mr Wong is the chief operating officer and designs the shoes. It will give Charles & Keith access to the branding expertise of LVMH, owner of the world's top fashion...
Words: 431 - Pages: 2
...entrepreneur is from 1994 to 2011. According to Schaper and Volery (2004) the factors that influenced the entrepreneurial activity for Charles and Keith from 1994 to 1996; just prior to the founding of the brand can be classified into five elements, namely, the environment, opportunities, resources, the organisation and the entrepreneur. At that point, the environment at community level during that time was that there were no known home-grown brands in the fashionable footwear market. Providers that exist were either neighbourhood stores or branded labels such as Nine West. However, during that period with a weak economy (National Wages Council (NWC), 1996), both brothers, Charles and Keith faced employment challenges such as the lack of opportunities as they had not done well academically and with that, they decided to work in their family owned shop in Ang Mo Kio. They assisted their parents entirely from the serving of customers to stock counting. “After helping out in my family owned shop for a couple of years, I felt that ladies footwear in Singapore was plain and basic as compared to other countries. There was no footwear retailer selling fanciful footwear at good pricing. Women in Singapore often have to rely on imported footwear which is expensive and unbefitting. Together with Keith, we introduced this brand – Charles & Keith”. Starting a business is never easy, especially when you are younger than others in the industry. “When we first started, the suppliers...
Words: 4068 - Pages: 17
...Contents Executive Summary 1 Introduction 2 Target market 3 One word overall perceptions 4 Consumer awareness of the website 5 Consumer perceptions of visual display 6 Factors affecting consumer choice 7 Advertising 8 Possible product opportunity: 9 Competitors 10 References 11 Appendices 12 In-store visual merchandising 15 Consumers Survey Results 16 Executive Summary CHARLES & KEITH, a popular woman’s footwear and accessories brand from Singapore was established in 1996 by brothers Charles and Keith Wong. Also a parent company for the luxury brand Pedro. CHARLES & KEITH has built up a triumphant brand image throughout the years. It has captured the interest of consumers for their brand loyalty. It has been regarded as one of the most successful high-street fashion brand on an international scale. With its rapid growth in revenue, CHARLES & KEITH shops are now available in 26 countries, more than 190 stores worldwide, including China, India, Japan, South Korea, and Vietnam. This marketing plan will take a closer look at CHARLES & KEITH in general. However, data that are relevant to consumer experiences will be based on the survey which was...
Words: 3023 - Pages: 13
...SBA 2009 Enterprise of the Year Award Charles & Keith (International) Pte Ltd Background From young, both Mr Charles Wong and Mr Keith Wong worked in their parents' shoe shop at Ang Mo Kio Central. Realising that foreign shoes were expensive and ill-fitting for the small feet of Asian women, and armed with some savings, they started their eponymous shoe label - Charles & Keith where fashionable and trendy shoes are sold at affordable prices. The very first Charles & Keith store opened in Amara Shopping Centre in 1996. Four more stores were added within two years. Charles & Keith saw the opportunities in overseas markets and expanded its global network. To date, there are 160 Charles & Keith stores are located in the prominent shopping districts across the world in 22 major cities like Cairo, Jakarta, Dubai, Manila, Kuala Lumpur and Ho Chi Minh. The overseas business interests of Charles & Keith worldwide is managed by the Charles & Keith International division and guided by its franchise model while Japan and Taiwan are served by the distributors. Dedicated to the young and trendy, Charles & Keith develops and produces a distinctive line of designs that caters to market sentiments. The R&D team regularly travels to fashion cities such as Milan, Paris and London to study and understand the latest fashion trends, designs and merchandising. To keep prices affordable, Charles & Keith uses polyurethane and other synthetic materials. The manufacturing plants are stationed in Malaysia...
Words: 838 - Pages: 4
...International marketing is that the company wants to expand their market enter into other countries. If one company wants to enter international market they should think about many things. Such as that people all over the world have different needs and requirements, evaluate marketing environment and the overseas potential of markets has to be carefully scrutinized. International marketing also involves marketing, advertising, and selling a company’s product or brand on a global scale. Many fashions of advertising use this marketing such as television, publications, Internet and so on. An International Marketing strategy is one part of a global strategy. If an international marketing is correct, it will have many benefits for a company. Following is four benefits: Make more effective and profitable about the products. You change the produces and services to learn more. The more you learn, the faster you learn, the more effective can become at the releasing products and services. And then it is easy for the company to enter into the international marketing. This essay is an example of a student's work Disclaimer This essay has been submitted to us by a student in order to help you with your studies. This is not an example of the work written by our professional essay writers. Have stronger competitive advantage More and more competition will appear in the international marketing. So the company should be ready at any time to face to face to the competition...
Words: 2299 - Pages: 10
...fashion retailer Charles & Keith International on the global front can be attributed to its ability to have a firm grip of its operations across its vast network of stores and factories. This unwavering commitment has put the company in good stead to weather the major crises it had faced, dating back to the days when the retailer was operating out of a small store in Ang Mo Kio in 1990. Back then, co-founder and chief executive Charles Wong, 39, and his younger brother, Keith, 37, were just teenagers helping out at their mother’s shop. She wanted the older Mr Wong to close the unprofitable shoe section, but the future shoe maven was determined to turn it around. He mapped out a plan to take control of the entire shoe business operations – from stocks to design and even shoe sizing. As a result, the shoes sold well and Mr Wong managed to stave off the store’s closure. This experience honed his business acumen, which would serve him well when he decided to set up his own shoe company with his younger brother, who is the firm’s chief operating officer. From the outset, the siblings were determined to make a name for themselves by starting their own brand. In 1996, they set up shop in Amara Shopping Centre to market and sell Charles & Keith shoes at a time when it was unheard of for local shoe retailers to brand themselves. The move was prompted by their determination to cut out the middlemen, who forced up prices. “Charles never liked consignments...
Words: 1128 - Pages: 5
...CHARLES AND KEITH BRAND PROFILE Charles and Keith Company was found by Charles Wong and Keith Wong in 1990. Initially founded as a ladies footwear brand, CHARLES & KEITH has since grown to include bags and accessories including belts, sunglasses, bracelets and tech accessories to their product line-up. Its brand of fast fashion and contemporary wear has garnered the brand an international following. The brand has achieved international success with their expansion plans since venturing into Indonesia in 1998. With more than 60 stores in China to-date, the brand has more than 350 stores worldwide. Milestones for the brand include opening their doors at Japan’s Harajuku district and Macau’s The Venetian in 2013. On its home ground, the brand celebrated the opening of their concept stop along the prominent stretch of luxury shopping along Orchard Road, at Takashimaya Ngee Ann City. The brand currently has presence in prominent shopping districts in Tokyo, Seoul, Kuala Lumpur, Cairo, Dubai – to name a few. The brand launched its first e-store and was the first ladies footwear and accessories retailer to launch an online shop in Singapore. The brand remains committed to Corporate Social Responsibility, supporting Humanitarian Causes, Human Excellence and Environmental Initiatives. Collaborations with international charities through the years include World Vision, Meat Free Monday and the United Nations Entity for Gender Equality (UNWOMEN) and Breast Cancer Foundation. Charles...
Words: 294 - Pages: 2
...Charles & Keith's greatest asset are its people. With this belief, the company requires a passionate team with the following values to govern the company: Unity Integrity, Respect and Openness Passion for Perfection Customer Focus Inspire & Empower People Core values form the foundation of the corporation’s management structure, while aspiring qualities which include an enterprising and a fighting spirit are needed to create a formidable formulae. What is more, we are characterised by our dedication and commitment to our work. Hierarchical barriers are kept to a minimum within the company structure, promoting, among other things, a more direct and respectful interaction between all collaborators. At Charles & Keith, we promote continuous sharing, exchanging and contributing of ideas. This basis forms the daily dosage of management, coupled with leading by example, and creating a unique and harmonious working relationship through a cohesive and family oriented environment. Besides the core values, Charles & Keith team is comprised of a group of specialists who constantly strive to improve in their respective professional fields. At Charles & Keith we want our professional staff to develop within the company and to gain more responsibilities over time. For these reasons, training is available for every position to endorse professionals in all fields within Charles & Keith. In this way, greater personal and professional satisfaction is achievable, added to the increasing...
Words: 269 - Pages: 2
...F A S H I O N C O M M U N I C A T I O N ! ! ! ! ! PUBLICITY AND PUBLIC RELATIONS: Assignment - 1 INDIA! ! REPORT PRESENTED BY:! Shalini Mohanty! 9th November, 2013! ! ! ! 2 4 t h O c t o b e r, 2 0 1 3 • Raffles Design International, Mumbai Table of Contents! ! Table of Contents! Indian Luxury Retail Market! Introduction! i! The Indian and the Global Luxury Market! 2! ! 2! i! i! Publicity and PR: Successes! Case Study - HUGO BOSS! 3! Case Study - Charles & Keith! Case Study - Ray-ban! ! 7 6! 3! PR & PUBLICITY: Failures! Case Study 1 - BVLGARI! Case Study 2 - FCUK!10! 10! 10! Why did BVLGARI and FCUK fail?! The Indian Customer! 1! 1 Indian customers value…! 12! 11! Demographics of Indian Luxury Customer - Typically a 25 - 45 year old entrepreneur. ! 12! Learning Points.! 13! Fashion Communication! ! "i Assignment 1! Publicity & PR: India Indian Luxury Retail Market! ! Introduction! Currently, India is the second fastest growing market in Asia Pacific region and is expected to be the 2nd largest economy in the world by 2040. She is currently the second fastest growing luxury market in the world with a predicted growth rate of 25% over the next 5 years.! At the moment, the Indian Luxury Market is valued at $4.8 billion where apparel, jewellery and personal are are the largest sectors in market. Although it forms only 2% of global share, it shows...
Words: 2598 - Pages: 11
...MKT353e End-of-Course Assessment – July Semester 2012 Retail Management __________________________________________________________________________________________ INSTRUCTIONS TO STUDENTS: 1. This End-of-Course Assessment paper (including the cover page). comprises EIGHT (8) pages 2. You are to include the following particulars in your submission: Title, Your PI, Your Name, and Submission Date. 3. As the End-of-Course Assessment is in lieu of an examination, late submission will NOT be accepted by the University. IMPORTANT NOTE ECA Submission Deadline: 25 October 2012, 1200 noon MKT353e Copyright © 2012 SIM University ECA – July Semester 2012 Page 1 of 8 ECA Submission Guidelines Please follow the submission instructions stated below: A - What Must Be Submitted You are required to submit the following THREE (3) items for marking and grading: • • A Report (you should submit this item first as it carries the highest weightage). A Video Presentation: o UniSIM conducts Walk-in Clinic Sessions on how to record ECA video presentation for SBIZ students every semester. Please see MyUniSIM Blackboard L01 group for details. o ECA video recording and submission online tutorials/guides are also available in MyUniSIM Blackboard at the FAQs tab under the category “Submitting End of Course Assessment [ECA]”. The set of Powerpoint slides upon which the video presentation is based. • Please verify your submissions after you have submitted the above THREE (3) items...
Words: 1906 - Pages: 8
...Jonathan IV IV Just a minute Just a minute III III Mr. W. Charles Mr. W. Charles IV IV Collage Collage II II Ms. S. Mariyal Ms. S. Mariyal IV IV English Essay writing English Essay writing II II Ms. S. Agasthiya Ms. S. Agasthiya IV IV Tamil Essay writing Tamil Essay writing I I Ms. S. Agasthiya Ms. S. Agasthiya IV IV Tamil Poetry Tamil Poetry I I Mr. S.Vijayakumar Mr. S.Vijayakumar IV IV Tamil Poetry Tamil Poetry II II Ms. Junia Joseph Ms. Junia Joseph IV IV Cross Word Cross Word III III Ms. D.Merlin Deva Suji Ms. D.Merlin Deva Suji III III English Elocution English Elocution I I Ms. D.Merlin Deva Suji Ms. D.Merlin Deva Suji III III English Essay Writing English Essay Writing III III Mr. J. Jenil Raj Mr. J. Jenil Raj III III Art Art I I Mr. Jonathan Keith Moses Mr. Jonathan Keith Moses II II English Elocution English Elocution I I Mr. Jonathan Keith Moses Mr. Jonathan Keith Moses II II Cross word Cross word I I Mr. Jonathan Keith Moses Mr. Jonathan Keith Moses II II Photography Photography II II Mr. Jonathan Keith Moses Mr. Jonathan Keith Moses II II Just a minute Just a minute II II Mr. Jonathan Keith Moses Mr. Jonathan Keith Moses II II Singing Singing III III Mr. Jonathan Keith Moses Mr. Jonathan Keith Moses II II Collage Collage III III Ms. J. Annie Merlin ...
Words: 824 - Pages: 4
...Contents 1a. Explain the different types of business agreement and the importance of the key elements required for the formation of a valid contract 9 1b. Analyse the scenario from the perspective of the law of contract. Apply the rules of offer and acceptance in a given scenario, also considering any impact of new technology 11 1c. Assess the importance of the rules of intention and consideration of the parties to the agreement 12 1d. Explain the importance of the contracting parties having the appropriate legal capacity to enter into a binding agreement 14 2a. Analyse specific contract terms with reference to their importance and impact if these terms are broken 16 2b. Apply and analyze the law on standard form contracts 17 References 19 1a. Explain the different types of business agreement and the importance of the key elements required for the formation of a valid contract To implement the business activities with others, an person and even an organization needs make the legal contracts. The contract is considered as a versatile legal tool which guarantees legal enforcement of its terms. There are four popular types of business agreements such as sales agreements, employment agreements, independent contractor agreements and confidentiality agreements (1). * Sales agreements: this is a type of business contract between merchants and consumers. It is considered as a binding contract which binds the related parties if they sign the contract. The parties...
Words: 3964 - Pages: 16
...Brand Positioning Perceptual map of Aldo’s positioning in the market (primarily shoes). Comparison based on price and trendiness. Brand promise: “Always up-to-date with the latest trends from the fashion capitals of the world, and with an emphasis on quality and craftsmanship, Aldo is a brand for the conscious, self-aware shopper.” Target market: Aldo’s target market comprises men and women aged 16 to 45, with a chic, trendy, bold fashion sense, medium to high purchasing power and willingness to spend on their appearance/ image. Competitors: Aldo, though primarily a shoe brand, also sells bags and accessories. Its competitors include other brands that sell a similar array of products. Four of its closest competitors are: Competitor 1: Nine West, a sub-brand of the American clothing, accessories designer brand, The Jones Group, whose vision is to “ignite desire, instill confidence and stimulate compliments”. Stemming from its 30 year presence in the industry and its ‘Hot 9’ selection of ‘must-haves’ of the current season, Nine West is positioned as a “trusted fashion advisor in every category”. They claim to be recognised as a complete lifestyle brand that translates looks from the runway to “real life fashion”. The product range offers shoes and accessories for men and women, and in other parts of the world, it also has some clothing as well as a selection for children. Competitor 2: Steve Madden, American designer label by the “fashion footwear mogul” of the same name...
Words: 945 - Pages: 4
...relationships among Africans and white communities shaped what is now perceived as “acceptable” in communities now a day. “Dark skinned people were considered to be devalued whereas light skin was valued.” (Charles 2003) The Mulattoes, which were the people mixed with Black and white, were allowed to work in the great house. The Africans on the other hand were socialized to show deference to the mulattoes on the plantation (Charles 2009). Today, more than 90% of Jamaica’s population is of African descent and dominate the political landscape, but the minority dominates the economy. Although class and color distinction are very important in society, there is minimal tension over race (Charles 2009) Identity, as well as self-esteem is often thought to be the reason behind skin bleaching. Slavery was an extremely traumatizing experience for the Africans. They were brainwashed into believing that the values of the British communities were more important than that of their own. It was back then when Africans through socialization began devaluing their identity and began having negative attitudes towards themselves. Skin bleaching is believed to be the contemporary evidence of the lingering psychological scars of slavery in particular and colonization in general. (Charles 2003) Theoretically, this study will concentrate on the...
Words: 2444 - Pages: 10
...THE CHRISTIAN LIFE Presented to Dr. Timothy Swinson for BIBL 425 – Romans by J.W. Cullen L23879492 11 Aug 12 Introduction The believer putting to death the corrupted deeds of the body by the Spirit and the renewing of the believer’s mind to discern the things of God characterizes the Christian life, according to Paul’s teaching depicted in Romans 8:13 and 12:2. A Christian must continually put to the death sin, by the work of the Holy Spirit, which originates within their hearts and within their bodies, that is the expression of the sin within the heart. Christians are set apart for God’s use and according to Romans 8:29, God conforms believers to the image of His Son, the Lord Jesus Christ. The life of every Christian is a continual renewal or development to the likeness of Christ, who is the perfect image of man. Romans 8 depicts a transformation of a life dominated by the flesh to a life led by the Spirit of God. A Christian’s mindset is reshaped by the Spirit and is focused on to the things of God and not on the world. The motive for Christian living is intellectual in which it begins with the mind. What a Christian has been already made in Christ is now what they are called to do. Ultimately, the end result of the Christian life is to bring glory to God. Thus God is glorified when man response to Him by placing his trust in Jesus Christ and turns from a lifestyle of sin, which is characterized by obedience and devotion to Him. Corrupted Deeds...
Words: 4144 - Pages: 17
