...1928 — Charmin was manufactured by the Hoberg Paper Company in Green Bay, Wisconsin. The design was described as "charming" by an employee, and the Charmin brand name was born (pronounced "shar-min"). The Charmin name and logo were officially registered by Hoberg Paper. Charmin was designed to look like feminine fashions of the day. 1932 — Charmin introduced its 4-roll package. 1940 — Modern type style replaced script lettering on the product label. 1950 — Hoberg changed its name to Charmin Paper Company and continued to produce bath tissue, paper napkins, and other paper products. 1953 — A new baby graphic was added to the packaging to symbolize the gentle softness and quality of Charmin. The "Charmin Baby" was born and took its place along with the "Charmin Lady" on the packaging. 1956 — The "Charmin Lady" was replaced with "Charmin Babies Your Skin" graphics on the product packaging. 1957 — Procter & Gamble (P&G) acquired Charmin Paper Company. The original Charmin family included paper towels, paper napkins, facial tissue, and bath tissue. P&G eventually discontinued all products except bath tissue, which it continued to distribute on a regional basis. 1964 — The Mr. Whipple (aka "George the Grocer") character was created to promote the "squeezable softness" of Charmin. Mr. Whipple appeared for more than 20 years in Charmin television, radio, and print advertising. Charmin became the first one-ply bath tissue to add perfume. 1970 — Charmin television commercials...
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...INTRODUCTION For thousands of years, business existed only at the fringes of society. Society thought little of people in business, and people in business expected little of society. Profit was their only compensation because power, social status, and even social acceptability were closed to them. In today’s corporate world, it has been progressing over the years and it has been ceaselessly expanding as well. Thus every business has its own underlings that make its financial papers for the reason that every business needs its disclosures on how they operate their activities. The Procter & Gamble Company (P&G), incorporated on May 5 1905, provides consumer packaged goods. It is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States, founded by William Procter and James Gamble, both from the United Kingdom. The Company operates in five segments under GBUs: Beauty, Grooming, Health Care, Fabric Care and Home Care, and Baby Feminine and Family Care. The Company's products are sold in over 180 countries and territories. Its organizational structure consists of Global Business Units (GBUs), Global Operations Global Business Services (GBS) and Corporate Functions (CF). The GBUs are responsible for developing overall brand strategy, new product upgrades, and innovations and marketing plans. P&G's customers include mass merchandisers, grocery stores, membership club stores, drug stores, department stores, salons distributors...
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...My favorite retailer that I could not live without is Target. To be more specific it’s the Super Target. It’s my one stop shop for food, milk, clothes, LEGOs, and DVDs. Usually my weekly trips to Target are around $300.00 (I have boys!). I love everything about Target, its clean, the environment is friendly and spacious, and I never have to wait in line for longer than five minutes, there is always someone around to help, and there is a Starbucks. Target is not the low price provider in the big retail world but Target’s philosophy is to make sure their “guest” (this is what Target refers to as customers) get the best shopping experience possible. Target has a high level of customer service. Target has everyday essentials and fashionable differentiated merchandise at a discount price, but not at the lowest price. Target has positioned itself as a mass merchandiser of affordable chic goods (Barwise, 2004) Wal-Mart on the other hand is my least favorite store unless I am only going to buy one item. I shop at Target, I buy at Wal-Mart. Wal-Mart, like we all know sells on low price. Wal-Marts pricing strategy is to promise the low price always, even matching competition stores ads (Lazaro, 2011). Wal-Mart does not have to concentrate on customer service since they are the low price in this industry. At Target, if I go to check out and one item does not have a tag, the associate will ask me if I remember how much it was. Taking my word for it, he or she will finish the transaction...
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...Critical Thinking and Society Exercise Christopher Nieto PHL/ 458 May 1, 2014 Patricia Caracena Critical Thinking and Society Exercise Describe a situation in which critical and creative thought could have been used for a better outcome. Describe why it is important to think critically and creatively in similar situations. Alaska’s economy in the summer is in many ways driven by tourists visiting the state. A few years back the Alaska legislators enacted a head tax on visitors who arrive to the state. The $50. Per passenger tax was to go to projects that benefited the cruise line industry. Two problems arose from this ill-conceived tax; legislators could not find enough projects to put the funds to. Bradner,T, (2009) Par 10, along with this the downturn in the economy along with higher costs caused many cruise line companies to reconsider their Alaska destinations. If the legislators approached the cruise line companies and asked them for specific projects that would benefit their industry before levying a tax and then looking for projects they may have helped bolster the industry instead of hurting it. By thinking critically one considers the outcome and the effect ones decisions have. Also a creative thinker would look for inventive ways to accomplish goals that would have better outcomes than following the usual procedure. Define free will, truth, knowledge, and opinion. Explain how we use them to form thoughts. Free will is the ability to free oneself...
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...Critical Thinking and Society Exercise Student PHL/458 June 4, 2012 Instructor Critical Thinking and Society Exercise Describe a situation in which critical and creative thought could have been used for a better outcome. Describe why it is important to think critically and creatively in similar situations. Alaska’s economy in the summer is in many ways driven by tourists visiting the state. A few years back the Alaska legislators enacted a head tax on visitors who arrive to the state. The $50. Per passenger tax was to go to projects that benefited the cruise line industry. Two problems arose from this ill-conceived tax; legislators could not find enough projects to put the funds to. Bradner,T, (2009) Par 10, along with this the downturn in the economy along with higher costs caused many cruise line companies to reconsider their Alaska destinations. If the legislators approached the cruise line companies and asked them for specific projects that would benefit their industry before levying a tax and then looking for projects they may have helped bolster the industry instead of hurting it. By thinking critically one considers the outcome and the effect ones decisions have. Also a creative thinker would look for inventive ways to accomplish goals that would have better outcomes than following the usual procedure. Define free will, truth, knowledge, and opinion. Explain how we use them to form thoughts. Free will is the ability to free oneself from the influences or...
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...Brand Positioning, Vision, and Loyalty Brand Identity and Marketing Communication: BUS 4033 Unit 1 Assignment 1 Heather Dowell I found that consumer loyalties are high in bath tissues, and toiletries such as toothpaste contact solutions, toothbrushes, and cleaners such as laundry detergents etc. The common brands among all the consumers in my survey were Bounty, Tide, ECO, Listerine, Crest, Clorox Bleach, and Charmin. I believe this is because of a comfort. When they explained their loyalties it was mostly because of “well my mom always used it” or “well its always worked for me before.” I did have an interesting common answer. It was worded differently among the different consumers but essentially the same response for the cleaners, with there being so many different chemicals out there when they found one that worked they stuck with it because they felt uncomfortable using or trying so many different chemicals in their home. But there hasn’t been an organic cleaner that has convinced them it will actually work well enough for them to purchase and try. Consumer attitudes and behavior patterns affect marketing strategies in every way. This is a prime example. For organic cleaning supplies we need to market them stronger to push people like this who want to try something else but are to set in their comfort zone to actually want to try them. Set up sample tables down the cleaning aisle at stores and what not. Just to get them to try a little bit to prove...
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...of the lifestyles of each individual family member. Of course, for the sacrifice of this privacy comes a hefty paycheck; this fact, reiterating that she is a businesswoman. Kim models and makes paid public appearances, as well as running several branches of the store DASH with her sisters, Kourtney and Khloe. With some her own and some partnered with family, Kim has successfully put her name on a clothing line at Sears, a nail polish line with Nicole, a perfume line, a line of watches, and a line of swimsuits with Bunny Beach Swimwear (Conti). Those are just a few of the items Kim specifically has her name on, but she also gets paid for endorsing brands such Charmin, Tria Beauty, Skechers, Midor Licquer Carl’s Jr., ShoeDazzle.com, and QuickTrim (Conti). Kim hustles whether it is her own sexy tanning lotion line or Charmin toilet paper. She takes pride in her work and says of her endorsements: “I’ve worked hard to support the products I’m personally involved with and that I believe in…” (Conti). Kim is a working woman is humbled to take any job while putting the maximum effort forward, creating the idea that she is a feminist. On the contrary, Kim’s being a public figure, businesswoman, and so-called feminist does not actually make her a feminist. If Kim were a feminist, she would be an a-typical one. The definition of a feminist is: a person who supports feminism; and feminism is: the advocacy of women's rights on the grounds of political, social, and economic equality to men...
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...The Products/Services Food Depot will sell same products as most supermarket stores with the quality and quantity care services as any other supermarket. This includes newspapers, magazines, soft drinks, fruit juices, sport drinks, hot and cold snacks, grocery items such as canned soups, microwaveable meals, condiments, bread, auto products such as fuel additives and cleaning supplies, pet supplies, paper products, toothpaste, etc. All products will be locally or nationally branded such as Frito-Lay, Coca-Cola, Jolly Green Giant, Charmin, Stouffer's, etc. Operational Plan Production Our products and services comes from local home growers along with other distributors Location and Site Selection There are several aspects to consider in determining a location. The store should be accessible to potential customers with ample parking. The vicinity to other businesses and traffic are both important factors. The is a desire to pay our rent for the business whether we decide to purchase or sign a lease term agreement. The final considerations in choosing our location will be based on (1) the community in which to locate and (2) the specific site within the community. Selecting a site location for a grocery store is extremely important for our success. The location for our retail operation can cause the business to become a success or failure. We would be most incline to position our store toward the high traffic area with hopes of producing a constant flow of...
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...BREVE HISTORIA Comenzó su actividad en 1948 y hoy en día se encuentra como la empresa líder en la fabricación de productos de consumo con más de 90 millones de consumidores y posicionamiento de liderazgo en la mayoría de sus marcas. Cuenta con más de 7000 personas trabajando con ellos de forma directa. Es una empresa internacional de bienes de consumo. Actualmente está considerada una de las mayores empresas del mundo según la capitalización de mercado. Su presencia en más de 160 países, la convierte en líder mundial. Produce y distribuye más de 300 marcas de productos de consumo. MERCADOTECNIA Los factores que han desempeñado un papel importante en el éxito internacional de P&G son tres: • Su personal: en la compañía no reclutan gente de afuera, todos empiezan en el primer nivel lo cual produce una cultura única dentro de la compañía. • La innovación y tecnología de sus marcas, muy alineadas con satisfacer las necesidades actuales y futuras de los consumidores. • El equity de cada marca estrechamente relacionado con los estudios que hacen los consumidores. Para asegurar el valor de sus marcas, P&G invierte por encima de 1.2$ billones al año en investigación y desarrollo. Uno de los retos que ha traído consigo la globalización es dl tener que lanzar productos más rápidamente sin sacrificar todo el proceso de investigación y mercados de prueba que ha caracterizado a la empresa. VALORES GENERALES - Liderazgo - Integridad - Confianza - Propiedad - Pasión...
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...Synopsis of Article: Unit 4 discusses building strong brands, in this week’s article Phillips, McQuarrie, and Griffin (2014) discusses their research on visual brand identity (VBI) with art directors and several theories utilized to select and assemble them into an ad campaign (The face of…). Visual brand identity allows marketers to take a holistic approach to feel and view the company’s brand as consumers view it. The pair also states that art directors search for visual elements in their brands to make them stand out from the competition and design an advertising campaign based on what has been found. Furthermore, brand communication in this current day and age has become more visual than any other marketing form. It can be completed in any phase of the product’s production and provides unique aspects to the brand that focus on the image that the physical components (Phillips, McQuarrie, & Griffin, 2014). Relationship to Unit 4: The current article relates to unit 4 because it discussed marketing and building brand identity; which was also discussed in chapter 9. Customers purchase items based on their brand preference or insistence; two methods that can build brand equity. Brand preference occurs when a targeted section of the market chooses a product such as Sargento over Kraft cheese. On the other hand, brand insistence occurs when always purchase one brand over another brand, for example, I like to purchase Johnsonville brats compared to Kroger of Farm Fresh brats...
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...soldiers. By 1890, Procter and Gamble were partners in a multi-million dollar corporation selling more than 30 different types of soap, including Ivory. The demand for the companies’ products was growing so extensively that the company’s original headquarters and operations in Cincinnati were expanded to two other major cities. The research labs were as busy as the plants. New products were being created. Ivory Flakes, Dreft, and Crisco were just a few of the new products created. All the new products were being created from an understanding of consumer needs and a new found approach to market research. The products were marketed thru samples and promotional premiums. In more recent years, Tide, Crest, Folgers’ Coffee, Downy and Charmin toilet paper were developed. In 2005, Procter and Gamble established itself as one of the ten most valuable companies in the world by respecting the consumer as boss and fulfilling its Purpose: touching lives and improving...
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...product available to the initial targeted market. So that it becomes easy for the marketers to introduce, as the product was available in the neighboring villages and the product becomes familiar to the people | COMPETITORSThe Procter & Gamble Company Company Profile The Procter & Gamble Company (P&G) is a brand behemoth. Theworld's #1 maker of household products courts market share andbillion-dollar brands. P&G's products fall into three categories:global beauty care; global health, baby, and family care; andglobal household care. It also makes pet food and water filtersand produces soap operas (As the World Turns). More than 20 of P&G's brands are billion-dollar sellers (including Actonel,Always/Whisper, Bounty, Charmin, Crest,...
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...Patrice Hill 10/14/12 Shopping at Aafes Working part-time as a cashier at Aafes (army air force exchange services) on Ft. Bragg has given me a great opportunity to observe human behavior. Sometimes I think of the shoppers as white rats in a lab experiment, and the aisles as a maze. Most of the rats--customers, I mean--follow a routine pattern, strolling up and down the aisles and then escaping through the exit hatch. But not everyone is so dependable. My research has revealed three distinct types of abnormal customer: the amnesiac, the super shopper, and the dawdler. The amnesiac stops his car in the loading zone, leaves the engine running with the keys locked inside, and tries to enter the store by crashing into the exit door. After dusting himself off and slipping through the entrance, he grabs a cart and begins hurtling down the aisles against the normal flow of traffic. "Peaches or potatoes?" he mutters to himself. "Doughnuts or Ding Dongs?" He has, of course, left his shopping list at home. When he finally makes it to my register and starts unloading the cart, he suddenly remembers the jug of milk or the loaf of bread that brought him here in the first place. He then resumes his race around the store while the customers waiting in line begin to grumble and tap their feet. Of course, when it comes time to pay for the goods, the amnesiac discovers that he has left his wallet at home. The super shopper has been planning her assault for days. She enters the store with...
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...Manufacturing operations are based in the following regions: * United States * Canada * Philippines * Mexico * Latin America Research and development Centers: | * Europe * China (31 wholly owned factories) and other parts of Asia * Africa * Australia | In Western Europe we employ around 3000 people with multicultural and scientific backgrounds in 8 Innovation Centers located in Germany, the UK, Belgium and Italy. R&D Asia (China-Beijing and Singapore). * Ariel laundry detergent * Bounty paper towels, sold in the United States and Canada (sold as "Plenty" in the United Kingdom) * Braun, a small-appliances manufacturer specializing in electric razors, coffeemakers, toasters, and blenders * Charmin bathroom tissue and moist towelettes * Crest toothpaste * Dawn dishwashing detergent * Downy fabric softener and dryer sheets * Fusion blade cartridge and razors. * Gillette razors, shaving soap, shaving cream, body wash, shampoo, deodorant and...
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...Resumen Collaboration and Innovation at Procter & Gamble P&G es una de las industrias de manufactura de productos de consumo más grandes en el mundo. Fue fundada en 1837 y su oficina principal se encuentra ubicada en Cincinnati, esta compañía se caracteriza por introducir productos nuevos al mercado y ha mantenido una marca de prestigio durante más de 150 años. Unos de sus productos más reconocidos son los siguientes: Tide, Bounty, Flogers, Pringles, Charmin, Swiffer y Crest. Se conoce principalmente por productos de belleza, limpieza de casa, y de salud. Sus principales objetivos es mantener el prestigio y popularidad de sus productos, desarrollar nuevas ideas para mantenerse en el mercado y mejorar o adaptar sus productos a unos ya existentes. Unilever es uno de sus competidores más fuertes hoy en día. Los sistemas de información son una fuente muy importante para mantener una empresa competitiva y P&G estaba teniendo problemas en ese aspecto. Sus métodos para la creación e implementación de nuevas ideas no era lo suficientemente buna ni eficiente, recaían mucho en el uso de “e-mail” mandando información a más personas de las que se necesitaban, se hacían viajes de trabajo innecesarios o ineficientes ya que la información que tenían no estaba organizada o simplemente no existían los datos suficientes para poder tener un reporte completo. P&G tenía que implementar el uso de los sistemas de información para poder seguir creciendo y con la ayuda de la Web...
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