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Performance Indicator: * The issues of the case revolved around coordination problems, spillover problems and value creation and capture (technology without a business model). * In conclusion, we should be: * Concerned if success requires all parties to move at once: the coordination problem * Concerned if the plan requires a third party to make an investment that benefits the industry as a whole: the spillover problem * Alert for value creation and capture problems * To avoid this situation, O&W needed selective flexibility in development (real options) and caution regarding the misuse of dubious analogies
Business Model of PI: * PI is a technology company that develops and markets color change or indicator technologies that can be activated by a variety of stimuli such as water, temperature, light, stress, and bacteria * PI’s core competency is the modulation of electromagnetic energy through absorption, reflection, emission and interference that is centered on a science base comprising * Imaging and polymer chemistry * Imaging science * Coating/dispersion technology * Material science * Market applications: golf ball, medical, consumer/industrial, military, anti-counterfeiting * Color change technology: color change ink chemistries, IR (laser) triggered, visual emissive color change, infrared emissive clor change

Big Idea Group: * The BIG Idea group is a leading company with a comprehensive approach to finding, developing and monetizing products and services through open source innovation. * It developed a business strategy around the collection of ideas in 20 or so product domains. * Their process is designed to connect creative inventors with innovation driven companies. * They collect ideas, winnow them based on an evaluation of their commercial potential by

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