...reasons. Of that large number the cheetah is one of them. This animal has been on the endangered species list for 22 years now, but has been declining way before that. In 1990, there was an estimated 100,000 cheetahs across their historic range. Today an estimated 9,000 – 12,000 cheetah remains in the wild in Africa. In Iran, 200 cheetahs are living in small isolated populations. As you can see in the chart to the right, the cheetah population has decreased by thousands. It has declined by at least 30% in the past 18 years. Some of the threats against cheetahs are human encroachment, declines in prey and human conflicts, high cub mortality due to predation by carnivores like lions and hyenas, genetic breeding (which leads to abnormalities), and commercial ranchers expanding their farms in cheetah habitat. It’s sad, because many of these the human population can help reduce. Although efforts with stronger enforcement of endangered species and anti poaching laws and habitat restoration for the cheetah have resulted in stabilized populations in some countries, that’s not enough to save the entire species. Hope for the cheetah is to reintroduce/ reestablish cheetah back into protected areas within their former ranges whereby these isolated populations can act as a genetic bank for possible re-establishment for free-roaming cheetah in the future. The biotic factors in a cheetah's environment include the prey it typically hunts. Some common prey for cheetahs include Thomson's gazelle,...
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...Relationship to other taxas in the family The Lion belongs to the Feloidea superfamily which consists of the Felidae (cats) and Hyaenidae (Hyenas) amidst others. The animals within this superfamily often have spotted or striped coats. They tend to be more brilliantly coloured than their Canoidean counterparts. The canoidean superfamily includes the Canidae (wolves, dogs and foxes). The reason for the brighter coloured coats is that these species tend to range in tropical habitats. Felidae claws are retractile or rarely semi-retractile. The felidae is the biological family of cats & a member of this family is called a felid. There are two subfamilies, the pantherinae which includes the tiger and the lion and the felinae which include the cheetah and the domestic cat. Felids usually have relatively large eyes that aids in providing them with binocular vision for hunting. Other interesting facts about the lion Most lions now live in the eastern and southern parts of Africa where their populations are rapidly dwindling. The main reasons for the decline in lion populations world wide can be attributed to disease and human interference. The lion is thus considered to be a vulnerable species by the international union for conservation of nature. A vulnerable species is one which is likely to be become endangered unless the circumstances threatening its survival and reproduction...
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...An essay on cheetahs 'Brilliant', 'Quite Good', 'What?', these are just some of the comments made recently in the press regarding cheetahs. I find my self constantly drawn back to the subject of cheetahs. While it is becoming a hot topic for debate, it is important to remember that ‘what goes up must come down.’ It still has the power to shock the over 50, who are likely to form a major stronghold in the inevitable battle for hearts and minds. Relax, sit back and gasp as I display the rich tapestries of cheetahs. Social Factors Society begins and ends with cheetahs. When blues legend 'Bare Foot D' remarked 'awooooh eeee only my dawg understands me' [1] he could have been making a reference to cheetahs, but probably not. While the western world use a knife and fork, the Chinese use chopsticks. Of course cheetahs cleary plays a significant role amongst the developing middle classes. Primarily cheetahs builds trust among the people. Society is powered by peer pressure, one of the most powerful forces in the world. As long as peer pressure uses its power for good, cheetahs will have its place in society. Economic Factors Our world is driven by supply and demand. We will study the Custard-Not-Mustard model. For those of you unfamiliar with this model it is derived from the Three-Amigos model but with greater emphasis on the outlying gross national product. Inflation cheetahs Clearly the graphs demonstrates a strong correlation. Why is this? Of course inflation...
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... Professor Monica Hardin HUMN 101 Learning Activity Two The myth about the non-retract ability of the cheetahs’ claws and the tear marks is an interesting gene that has always been told in my family from one generation to another. According to the myth, the cheetah and the leopard were once great friends. One day, they went out together to look for food. After travelling for more than 3 hours, they noticed gazelles grazing from a distance and agreed that the cheetah would go into the open land and chase the gazelles to the forest while the leopard would lay waiting in the forest and make a kill as the gazelles passed by. The cheetah spent more than 4 hours diverting the gazelles into the forest. Very late in the evening, the leopard rushed into the already tied gazelles, pounced on one and climbed with it to one of the huge baobab trees. The cheetah tied as it was, looked at the leopard enjoying the meal, but could not climb the tree. He tried to use its claws to climb the tree for the whole night till the claws could not retract back and due to the pain, tears rolled down its cheeks. This is why the cheetahs’ claws are not retractable and the tear marks on its cheeks to date. The leopard however, had to come down after the meal was over to hunt alone from then henceforth. Nonetheless, the myth about non retractability of the cheetahs’ claws as well as the tear marks has greatly changed due to the heritability information currently known. That is, scientists...
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...Hero The Glass Castle is a memoir written by Jeannette Walls. It examines her struggle as a child and living in poverty as a young adult. She faces many challenges that helps her to become self-sufficient and successful in life. One of those challenges is her dad Rex. He is an alcoholic and he was also irresponsible. Even though Rex was irresponsible, Walls wrote about all the best times she spent with her dad. Despite all that Rex put the family through, Jeannette still loved him for two main reasons: first, for his constant ability to make her feel special, and second, because he is a never-ending source of inspiration. One thing Rex puts the family through is all the moving. They moved a total of four times from Arizona to Battle Mountain to Phoenix and then to Welch. At times Rex would just say “‘Okay, kids’ Dad said ‘the civilians are revolting. We better Skedaddle.’” (Walls109). Skedaddle means to get going and move, but in Rex’s language it meant to move to a new city and take whatever you can put in your pockets. He wasn’t a man that would take many things with him when he would move anywhere, and so he made his family do the same. Rex would always reassure Jeannette that everything is okay and he would make her feel comfortable about the situation they are in. She saw her father like a hero, saving them from the bad guys every time they moved, at least when they were younger. Rex’s ability to make Jeannette feel unique is on of the main reasons why she still holds...
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...Look”. What? Look there's a cheetah look how fast it’s going.” Yah it look like it hunting or looking for food.” I think it’s going after the gazelle.” Ohh it hit the gazelle pretty hard. My story it's different from all of the other stories that I have written before. It’s something new, and different. In this essay I will like to tell you about cheetahs, I will help you understand and know more about cheetahs or maybe interest you in cheetahs. I will be tell you about where they live, How they hunt food, And what cheetahs eat. Injoy!! Live? Cheetahs live in varis places in africa the most cheetahs found in the sub-Saharan africa. The reason why cheetahs live in africa is because they can survive there and animals that the cheetah like to eat. Puls the cheetah likes hot and tall grassy areas. It the cheetah lived in short grassy areas it would always been seen, Also the cheetah would not be able to sneak up and animals and scare their little hearts out. Cheetahs also live in the east side of Africa, and in Iran....
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...to sleep, then suddenly I hear the scream again getting louder and louder. I run downstairs hoping nobody is there when suddenly I hear the bell i look through the peephole when I see a little gift on the porch just sitting there as If nothing had happened, I pick it up and open it there was a little tiny cupcake with a note that said “I wish we could have been friends”. I Didn't know who the note was from or from where but I knew I had to put my mind to the test to find out who it is. So I start my quest to know and feel who it was I put on my red sweater and black boot run down the hall as i open the door, I see another gift,now i was really freaked out about this.I walk slowly to the presents with my heart's beating faster than a cheetah running in the savannah, my legs felt as like they were going to break. Suddenly I remembered that i shouldn't be scared and not let all of my pride be sunk by a piece of gift. So i went and tore the box open i thought a knife was going to pop out or a snake but no nothing happen I was suprised if this was some kind of trick to scare me off but no i stand strong, but just as i get up i see a little piece of paper inside the ribbon i was shook and didn't know what to do....
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...Kenan-Flagler Business School Khan Masud Marketing 741 SECTION 8:00am Executive Summary I recommend that PepsiCo select the Cheetah and Mock Opera for their super bowl commercials. The two commercials are most in line with the image of mountain dew, and are the perfect blend of humor, action, and memorability for the brand. This strategy will give them the best return on investment and brand positioning. Developing Criteria for Communications Assessment: Mountain dew is currently successful in the younger 18-30 year old market segment and PepsiCo should pick ads that covey they brand message while appealing to their target group. The competition is gearing up to position themselves in order to gain acceptance in the extreme sports performance enhancing drinks segment and Mountain Dew needs to keep their marketing campaign fresh in order to stay ahead of the group. In order to pick the best ad to select for the super bowl, it is important to break down each of the ad’s elements into communication, memorability, audience perception, and relevance. During the Super Bowl, it is important to craft ads that hit on these points because the current market situation and the elements of success ads are captured within these points. First, communication is important because without the ability to communicate mountain dew’s message, the ad will be useless. Piggybacking off the popularity of the Dew dudes in order to communicate the brand message is a great strategy...
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...production, and populations of wild prey like gazelles and zebras dwindle as well. In the wild, lions are also major targets for hunters and resentful herdsmen. Civil unrest in African counties also has destroyed nature preserves and other conservation areas which have cause harm to these populations as well. Cheetahs Cheetahs’ numbers began to fall after becoming brutally hunted for captive trades as trophies and for domestication. However today their lack of numbers are mostly due to habitat and food sources significantly decreasing. Cheetahs prefer wide ranges and need large areas of undisturbed land with sufficient wild prey to survive but habitats suitable for their needs are becoming increasingly scarce. Though these big cats once lived from South Africa across western Asia all the way over to India, today, fewer than 15,000 survive in patches of habitat within southern and eastern Africa. There are five subspecies of cheetahs recognized some have populations more scarce than others but the most critically endangered subspecies continues to fight for survival in the western Sahara and in Iran with a population ranging between only 60 and 100. This makes cheetahs severely at risk of extinction as they are some of the most endangered cats on Earth. ...
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...Hunter Lee Mountain Dew Case 10/16/12 For Pepsi Co. and BBDO to choose a specific advertisement to place into a slot during the super bowl; there has to be a varying degree of analysis on different aspects to decide which ad’s to place in the slots. Certain criteria need to be satisfied by the ad that is selected; it needs to hit the target audience, get across the correct brand image, have the correct brand symbolism, needs to be a “Story” in a sense, have a good product integration, and be in line with the campaign extension. If one of the ad’s can fall into line with these certain criteria all while “symbolizing that drinking Mountain Dew is an exhilarating experience” (Gopalakrishnan). BBDO is going to need to give Mountain Dew certain ad’s choices that are based off of certain filters that are factored into the decision that Mountain Dew makes. The first is that the ad’s need to expand to new customers also while still appealing to the current users. The selected ad needs to communicate a universal appeal. As well, the creative should bring out the product benefits: energizing, quenching, and great taste, emotional benefits: exhilaration and suiting to an irreverent, daring and fun personality. The outlying problem for Mountain Dew is selecting an advertisement that suffices all these criteria, but will be able to differentiate itself from the rest of the ad’s during the super bowl. Considering the super bowl advertisement market is possibly the largest...
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...World Wildlife Fund The World Wildlife Fund (WWF) is an organization that focuses on protecting wildlife and natural habitats. With a focus on the conservation of nature, the WWF reaches many countries and targets the protection of endangered and poached wildlife species. Their tactics are simple, yet very effective towards provoking human emotion to solidify with the cause. The catalyst for its foundation was a series of articles in the Observer by Sir Julian Huxley - a biologist and grandson of Thomas Huxley, the Victorian champion of evolution nicknamed "Darwin's bulldog" - warning of the spoliation of wildlife habitats in Africa. He was joined by a small group of conservationists including Godfrey Rockefeller, of the US oil dynasty, and Peter Scott, son of Scott of the Antarctic, and the World Wildlife Fund quickly gathered an aristocratic backing. Its first president was the Dutch prince Bernhard of Lippe-Biesterfeld (About Us, 2013). Founded in 1961, the World Wildlife Fund has established national organizations in more than 24 countries across five continents (Huxley, 2005, p.188). It is positioned to act quickly when conservation emergencies arise, such as the need to save a highly endangered species or habitat, or to acquire valuable land for a park or protected area. The three goals the WWF focuses on are: protecting endangered spaces, saving endangered species, and addressing global threats. The WWF has been a conservation leader for over 40 years, helping save...
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...Mountain dew: Selecting New Creative If I were Scott Moffitt, I would have selected the following three creative concepts: Cheetah: The main reason I like the Cheetah concept is its adventurous show. I would like to analyze the concept in 2 perspectives: Customer and Company. As far as customer perspective is concerned, I believe customers will retain this ad for a longer time. Main reason is the involvement of wild life and the daring nature of the boy. Usually wild cats are a symbol of power and speed. People specially the young lot are really fond of watching National Geographic where the most seen videos are of wild cats attacking other herbivores for their food. Conversely, the boy in the ad is so daring that he not only has high speed to catch the Cheetah but also so daring enough to put his hand in the mouth of Cheetah. Similarly in company’s perspective this ad meets the brand communication strategy of Mountain Dew. Young boy on bicycle shows that an 18 year old boy is fun loving and excited to find his dew. It also depicts the energizing quality of the drink. The friends of the daring boy who are standing on the other side are enjoying the exhilarating experience. Another benefit of having cheetah in the ad would be to attract the African American people, since wildlife has some relation to Africa and people can relate to this experience. Labor of Love: It is believed that humor is one of the most effective tools to gain mind share of the consumers. Following...
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...The two best ad concepts I think are Mock Opear and Cheetah. Mock Opera: This concept is focus on target audience, male teenagers, 18 year-old epicenter, because many of them are fans of Queen. The elements this commercial are Retro music, alternative sports. The whole idea is humorous and irreverence, the exhilaration and excitement brand images are expressed. The idea is simple and core concise, a parody of the Queen’s song. It’s unexpected; the Dew Dudes are Queens, and concrete, because Dew dudes are stands like the cover of Queen’s album. There is no whole story behind it but still emotional. Audience could feel funny and exciting. Cheetah: this commercial target the audience, characters in the ad are teenagers. The brand personality, exhilaration and fun are expressed, there are mountain bikes in the show, and audience would feel adventurous, athletic, wild and daring, so it is emotional. The whole idea is simple, even the cheetah like the mountain dew, good taste aspect is expressed as well. It’s not very concrete, but unexpected, cheetah drinks Mountain Dew. A story behind it and connected. And I think the best one is the Die or Dew. The Mock Opera one is more impressive. Compare to the Cheetah one, Mock Opera has a closer relationship to the target audience. Not only teenagers who love sports, but also teen love music and the Queen. And this is more simple and unexpected, so it is easy for audience to remember. Many people are familiar to the album and the song of...
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...Camels Camels are herbivores; they eat desert vegetation, such as grasses, herbs, and leaves. How do camels adapt to their environment? Camels have many adaptations that allow them to live successfully in desert conditions. Deserts are hot and dry. Winds blow sand all around, so a camel has long eyelashes. It has nostrils that can open and close. Why do camels have long eyelashes? The long eyelashes keep sand out of the camel's eyes. Thick eyebrows shield the eyes from the desert sun. Why does a camel have nostrils which can close? A camels nostrils can close so it doesn't get sand up its nose. Other Adaptations: 1. A camel can go a week or more without water, and they can last for several months without food. They can drink up to 32 gallons (46 litres) of water at one drinking session! 2. Camels store fat in the hump, not water. The fat can be metabolised for energy. 3. Unlike most mammals, a healthy camel's body temperature fluctuates (changes) throughout the day from 34°C to 41.7°C (93°F-107°F.) This allows the camel to conserve water by not sweating as the environmental temperature rises. 4. Camels feet are wide so they can walk on sand more easily. Their huge feet help them to walk on sand without sinking into it. 5. Camels have thick lips so they can eat the prickly desert plants with out feeling pain. 6. The colour of their bodies helps them to blend into their environment. 7. Camel's ears are covered with hair, even on the inside. The hair helps keep...
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...Mountain Dew: Selecting a New Creative Mountain Dew is a Carbonated Soft Drink Invented by Hartman Beverage Company in 1940. It’s Bright yellow / Green in color and has more sugar, Citrus flavor, and Less Carbonation as compared to the other soft drinks available in the market. It was taken over by PepsiCo in 1964 and now stands 3rd in the soft drinks category (Bruce 1) “Do the Dew!” This was a long time tag line for the Mountain Dew brand. In 1995 marketing managers for Mountain Dew realized the tag line had lost consumer interests, understanding this they changed the direction of the creative. Though the creative changed, the target market for Mountain Dew remained in line. Mountain Dew’s ad campaign between 1995 and 1999 did not live up to the brands expectations. PepsiCo decided that in 2000 Mountain Dew would be featured during the Super Bowl rather than Pepsi. This was an enormous feat, as the Super Bowl had been an influential event for advertisers for decades. It was already October 1999 for the marketing executives and decisions had to be made to get the production started. Only three advertisements were going to be chosen, two to be played during the Super Bowl and all three throughout the year 2000. There were ten initial concepts proposed and five remained. Scott Moffit, the Marketing Director for Mountain Dew, was the least senior executive and first to evaluate the concepts. Throughout the years PepsiCo managers paid close attention to music and sports as these...
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