Premium Essay

Chemistry of Love

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Submitted By Mikemike7
Words 2903
Pages 12
New Digital Opportunities
Executive Summary

1

Background


Ahead of the MIPCOM 2011 market, Zodiak Rights are keen to understand the content licensing opportunities that are being created by the fast developing digital market, the potential size of these opportunities and the deal structures that are being put in place with rights’ holders in these new areas.



Speci cally Zodiak Rights want to understand:

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What deals have recently been concluded and if possible to understand the terms and structure of these deals.



What content is in demand, from whom?

Where the biggest opportunities for Zodiak Rights lie?

This report focuses on the two major emerging digital trends of interest to rights holders, namely:

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The launch and growth of new over-the-top (OTT) services. The OTT market is characterised by global technology and entertainment businesses (Microsoft, Apple, Google, Amazon) and national TV networks launching and developing services that take advantage of increasing consumer broadband penetration and speeds to deliver movie and television streaming services to consumers, bypassing traditional pay TV platform operators. In particular, global technology and entertainment businesses are investing heavily in content ahead of the connected TV explosion, presenting new opportunities for rights holders.

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The launch of multi-screen services by incumbent pay TV platform operators. Established pay TV platform operators (cable, DTH, IPTV) are increasingly concerned about the threat posed by new OTT services. As such, they are looking to quickly extend the existing channels/services they o er their subscribers across screens and devices. This is often referred to as “TV Everywhere”. To do this they need the pay TV channel operators they deal with to grant additional content rights and/or directly acquire

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