...[pic] Ex Fide Ad Veritatem THE EFFECTS OF GUM CHEWING ON THE MATH TEST SCORES OF FIRST YEAR PSYCHOLOGY STUDENTS OF HOLY CROSS OF DAVAO COLLEGE A Research Proposal Presented to the Psychology Program In Partial Fulfillment of the Requirements for the Subject Experimental Psychology by Riomhel C. Digal Aileen M. Mendez Kristine Jean N. Ancheta Jhelyn R. Tapere March, 2011 Ex Fide Ad Veritatem The Effects of Gum Chewing on the Math Test Scores of First Year Psychology Students of Holy Cross of Davao College ___________________ A Research Proposal Presented to the Psychology Program ____________________ In Partial Fulfillment of the Requirements for the Subject Psy 8 Experimental Psychology ____________________ by Riomhel C. Digal Aileen M. Mendez Kristine Jean N. Ancheta Jhelyn R. Tapere March, 2011 APPROVAL SHEET This research paper is entitled, “THE EFFECTS OF GUM CHEWING ON THE MATH TEST SCORES OF FIRST YEAR PSYCHOLOGY STUDENTS OF HOLY CROSS OF DAVAO COLLEGE”, prepared and submitted by Riomhel C. Digal, Aileen M. Mendez, Kristine Jean N. Ancheta and Jhelyn R. Tapere, in partial fulfillment for the subject Psychology 8 (Experimental Psychology), has been examined and recommended for presentation and acceptance. Anne Bella L. Pedrosa, MASCo Instructor PANEL OF EXAMINERS Accepted and approved after the presentation of the study with a grade of ___________. Date: April 2011 Gina R. Lamzon...
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...Wrigley’s: Innovation in China’s Confectionary Market Student: Natalie Dianne Turner (s3113000) Subject: Product Innovation (MKTG 1311) Due Date: COB 14th August 2012 Word Count: 1848 Contents The Role of Product Innovation for Wrigley’s in the Asian Market | 3 | | | Analysis of Wrigley’s Products and Innovations | 4 | | | Analysis of Wrigley’s Innovation Strategy in China | 6 | | | Opportunities and Challenges Faced by Wrigley | 7 | | | Innovation Strategy for Next 5-10 Years | 8 | | | New Product Development – Wrigley’s Bubble Doublemint | 10 | | | The Role of Product Innovation for Wrigley’s in the Asian Market Product innovation has been the key driver for Wrigley’s success, and China has been no exception. Given the large population (four times that of the US1) and the comparatively low consumption numbers (10-15 servings per person annually versus 90-100), growth in China showed the greatest potential for further success. Wrigley gave their Chinese consumers a reason to chew by recognising cultural facets (traditional Chinese flavours and medicines) and trends in health benefits (obesity and oral health), and then innovatively developed product lines in ways which would appeal to a wide variety of segments. Going forward from 2008, the decision to join forces with Mars, further reiterated the importance Wrigley’s placed on product innovation and the potential that Mars global president Paul Michaels must have recognised...
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...Institute of Technology Product Innovation Case Study: WM WRIGLEY-- INNOVATION IN CHINA’S CONFECTIONERY MARKET Name and Student ID: Chi-Hao Tu S3296463 Liang Yen-Hsiang S3306170 Sophal PEN S3394842 The role of product innovation for Wrigley in China Wrigley, the world’s largest confectionary company, operates in around 40 countries, and also distributes in more than 180 countries. In Asia market, it produces wide range of confectionery products such as chewing gum, hard and chewing candy, and lollipops. If we look at market segmentation in China, there are around 28%, 24.4%, and 61.1% of high- class, middle- class, and low- class respectively. Wrigley’s penetrates Chinese local market by segmenting its market carefully. As the picture shown below, Wrigley runs 39% of whole gum market share in 2006. Due to rising Chinese middle class in recent years, Wrigley planned to launch a new set of confectionary products, both gum and non-gum products, to meet emerging new market. Having seen this development, Product innovation plays a critical role to maintain its leading market position in the industry. Resources: Chicago business.com, (http://www.chicagobusiness.com/article/20080331/NEWS07/200028762/wrigleys-newest-taste-wolfberry) To sustain consumer’s choice of its products, Wrigley continues to innovate new products not only to maintain its already-segmented market but also to attract new emerging Chinese market. For example, Extra...
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...passage begins with “Steep, narrow stairs, walled with an alarming pink mosaic of glistening tonsil-like nodules” and ending with “Laney clicked through a series of images: abstract geometrics arranged in vanishing linear perspective”. First I will describe the constituent elements and the overall structure of the selected passage, not the entire essay. Then I will transition into a section about the relations that the constituent elements have to the other elements in the passage. Lastly I will discuss the different possibilities of meaning shaped by the structure. I will show the different structures, examine how they relate to each other and what that could possibly mean. I examined the passage in Chapter 21 where Laney is entering the chewing gum bar named “Le Chicle”. The main textual ideas include the combination of cultures, the importance of geometric shapes, and the lack of human attribute descriptions. It start on page 191 with the line “Steep, narrow stairs, walled with an alarming pink mosaic of glistening tonsil-like nodules.” The passage I examined ends with the quote on page 192, “Laney clicked through a series of images: abstract geometrics arranged in vanishing linear perspective.” Immediately prior to this section Laney and McCrae passed by a man in a hazmat suit while standing on stilts. They recognize that he is a member of the group known as “New Logic” the group believes that the world will end when the human race hits a specific weight overall of the planet....
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...Marketing Management 522 Prof. James Frazee Marketing Plan: Actify - Energizing Chewing Gum By: Sarah Riney, Aneri Modi and Purvi Shah 02.24.2011 EXECUTIVE SUMMARY TABLE OF CONTENTS Product Description/ Situation Analysis 4 Mission Statement 5 SWOT Analysis 6 Target Market 7 Competition 10 Cost of Goods Analysis/Pricing 13 Channels of Distribution 15 Advertising/Promotion Programs 17 Financial Overview 20 References 21-22 PRODUCT DESCRIPTION/SITUATION ANALYSIS How many times in a day have you thought that you need to consume an energy drink? And how many times have you stopped yourself from consuming one because of the crash rate and its harmful effects? We would like to introduce you to our product, “ACTIFY”. ACTIFY is a natural, herbal energizing chewing gum. The chewing gum has a natural taste to it with key ingredients such as peppermint, ginseng, guarana, and, acai berry. The energizing gum lasts up to two and a half hours with zero crash rate. ACTIFY is also a sugar free chewing gum and has zero calories. The chewing gum comes in two flavors: Cinnamon and Winter fresh. We have also, designed the energizing gum in such a way that the package that it comes in is also eco-friendly. Our core product, ACTIFY is the only energizing chewing gum in the market. Our product is designed in a way that it will appeal to different target markets ranging from different...
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...Ashher Mahin Akbar Submission Date 27/10/2014 Contents Introduction 4 Executive Summary 4 Key Findings from Secondary Research 5 Problem Statement 6 Research Objectives 6 Research Method 6 Data collection technique 6 Recruiting procedure for respondents 7 Findings from the focus group 7 Competition 7 Price 7 Packaging 8 Indian bias 8 Ease of handling 8 Taste 9 Odor 9 Awareness 9 Willingness to spread positive word of mouth 10 Value for money 10 Availability 10 Analysis of Interview conducted 10 Recommendations for quantitative research in future 11 Questionnaire Findings 12 Recommendations 13 Exhibit 1 14 Focus Group 1 14 Focus Group 2 15 Focus Group 3 15 Exhibit 2 16 Interview 1: Salman Shiekh (Retailer) 16 Interview 4: Saad Chaudhry (Distributor) 21 Interview 5: GM of Universal Enterprise 22 Exhibit 3 24 Questionnaire 24 Questionnaire findings 27 Introduction "Chingles" are Refreshing mini gums that offer unique and exciting flavors suited to Pakistani palate namely saunf, mint and tutti frutti. It is an Indian brand of DS group of India. In India it has been quite successful and popular. It was launched in Pakistan as well. It was distributed by Universal Enterprise. In Pakistan, unfortunately it failed to receive the expected response and the product failed in our market. The purpose of this project is to identifying those factors that led to the failure here and also to come up with solutions...
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...can be eaten without restriction. 8 Non-fat dairy products such as 0per cent yoghurt, fromage frais, quark, cottage cheese, and skimmed milk. Natural ( plain) and flavoured yoghurts (coconut, vanilla, lemon) are allowed without restriction, but non-fat fruit yoghurts (containing fruit puree) should be limited to two a day (or avoided if you want a lightning start to your attack phase). 9 Sweeteners (Canderel, Silverspoon Sweetener) or Stevia (a natural sweetener available from health food stores), vinegar, spices, herbs, garlic, onion, gherkins, pickled onions (as condiments, but not in large quantities), lemon juice (on food, but not to drink), mustard and salt (in moderation), sugar-free natural ketchup in moderation, sugar-free chewing gum (can slow down the mechanical...
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...According to researchers Gum is able to make your mental performance better (1). When you chew gum while taking tests and someone is watching you it helps you make you stay focused longer. In previous research chewing gum helps in some areas of cognition. In another study participants who chewed gum had quicker reaction times and also better test results. In the same study participants who didn’t chew gum did better in the beginning but had worse results in the end (2). In another previous study it said students who chewed gum improved math scores and final grade scores (3). Now I’ll be talking about different previous studies. At St. Lawrence University 159 students were given cognitive test like saying random things and numbers backwards,...
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...wouldn’t want to touch gum for at least a little while. I know what you are going to say. "Now you're taking away my gum, too?!" After all, chewing gum seems like such a harmless—habit. You want something sweet? Pop a stick of gum for less than 5 calories Stressed? Chew a couple sticks of gum. Feeling hungry? Chomp some gum while you think about your options. What’s not to like? Well today I’ll be telling you what’s there not to like. People in general want to be fit. Even though some of us might adore junk food, we still try to avoid it as much as possible. Some of you might think that gum is a good method of losing weight, since you are...
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...Jaipur : DS Group entered the Candy segment with launch of Pass Pass ‘Pulse’ in Jaipur today, thus expanding its confectionary portfolio. ‘PULSE’ is a Kachcha Aam flavoured hard boiled candy, with a tangy twist. Taking a cue of coming closer by sharing happiness in our lives, from the umbrellabrand Pass Pass, PULSE is positioned on touching the pulse with friendship. Be it making new friends or maintaining existing friendship, the brand seeks to be the reason behind it. The launch in Rajasthan will soon be followed by launches in other parts of the country. The new candy is not a mere candy but an experience of flavours combined with the gesture of sharing. It is available in pillow pack at the cost of Rs.1 per pack. Shashank Surana, Senior General Manager, New Product Development, DS Group, said, “We are committed to creating innovative and exciting flavours that appeal to our Indian customers. Pulse encompasses a dynamic taste of Kachcha aam with a surprise tangy twist in it. ‘Pulse’ is an exciting new powder filled candy in the segment, giving it a requisite differentiation of flavour in the segment." "Hard boiled candies are growing at the rate of 9% with a total market size Rs. 1800 crores, therefore validating our decision to enter the segment. The future will see us launching many more exciting & innovative flavors that will offer our consumers a delicious option for a candy and an experience of pristine blend of flavors filled with positivity.” He added. MUMBAI:...
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...ENG 121 WEEK 4 DESCRIPTIVE ESSAY DRAFT A+ Graded Tutorial Available At: http://hwsoloutions.com/?product=eng-121-week-4-descriptive-essay-draft Visit Our website: http://hwsoloutions.com/ Product Description PRODUCT DESCRIPTION ENG 121 Week 4 Descriptive Essay Draft, A good education is an important part of one’s life. To achieve a good education, one should attend both high school and college. Although some people think high school has a lot in common with college, I find them to be very different. After graduating from high school I enrolled into college and noticed that there are many differences between them. A few of these differences include the attitude and responsibilities of the teachers and students and the amount of work given to the students. To begin with, there are many ways in which the attitudes of the teachers in high school differ from the attitudes of the teachers in college. In high school my teachers seemed to be stricter and have more rules for the students to follow. The teachers were also responsible for making sure each student obeyed these rules to the fullest extent and carried out disciplinary actions for those who did not obey them. One example in which a teacher has taken on a disciplinary action was when a student was tardy or skipped their scheduled class; the student usually received detention along with an “F” for the day in the class the skipped or was tardy too. Although attendance is also required in college and many enforce...
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...Chomp. Gum chewing has been inside classrooms forever. It is one of the most poorly listened to school rules, so why even have it? It can be said that gum chewing causes distractions and has no benefits, while others say it actually helps and makes kids more concentrated. Gum chewing should be allowed in Orange Avenue School because it stimulates brain activity, improves dental health, and makes kids less prone to take part in other distracting activities. First, gum chewing should be allowed in OAS because it stimulates brain activity. It might seem that chewing gum distracts others. But, actually gum chewing improves student academic performance.In Daniel C.’s article, he references a 2009 Wrigley gum company study that found that “gum chewers in the eighth grade had a 3 percent increase in their standardized math scores”(1). When students chew...
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...“POP!” Her gum popped in her mouth. The mint flavor was her favorite and now she could chew gum in class. No teachers pestering her over gum anymore. At least thats what would happen if she could chew gum in class. But she couldn’t, and that’s where I come in as principal. Allowing her to chew it when ever she wanted; all the kids chew it anyway so instead of having the teacher waste time yelling at every kid in the classroom, and wasting time everyone could chew it! By having teachers yell at kids for doing this, it takes away class time that is beneficial for kids to know. Envisage if kids had their own dorms in the school. Good idea, right? By having dorms in the school that could let kids go back to their dorm if they forgot a book,...
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...CP CHEMISTRY Name: __________________________________ Percent Composition – Bubble Gum Lab ____ period Much like cooking, chemistry relies on accurate measurement to ensure the intended results. Measuring in chemistry is done using the mole. This lab is intended to determine the percent composition of sugar in bubble gum based on molar mass. Chew carefully and don’t swallow the compound. Lab Goals • Determine percent composition of a compound based on mass. • Calculate the moles of sugar in bubble gum. Procedure 1. Obtain either a piece of sugared gum or sugarless gum. 2. Determine the mass of the unchewed piece of gum with its paper wrapper. 3. Place gum in mouth and chew for five minutes. 4. Remove gum from mouth and dry. 5. Put the gum back into its paper wrapper and determine its mass. 6. Calculate the percent composition of the sugar/sweetener in the gum. Data | |Sugar or Sugarless? |Mass of Unchewed gum (g)|Mass of Chewed Gum |Mass of Sugar in gum |Percent Composition of Sugar| |Gum Sample | | |(g) |(g) |in Gum | | | | | | | | |1 | | | | ...
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...0 MESSAGE APPEALS ...........................................................................................17 PART D : SUGGESTIONS ……………………………………………………………………20 PART E : CONCLUSION …………………………………………………………………….21 1 1 CONSUMER BEHAVOR BPMM3013 1.0 INTRODUCTION 5 Gums is a brand of sugar-free chewing gum that is manufactured by the Wrigley Company. The name "5" hints at the five human senses with the ad slogan "Stimulate Your Senses" and "Everybody Experiences it Differently”. 5 gum was introduced to United States markets in March 2007, in Canada in January 2008, in Russia, Europe and Australia in 2009, in China, India, Italy, Israel, Thailand, and Malaysia in 2010 . As what had been mentioned earlier, 5 Gums is a chewing gum brand which was established in Malaysia since 2010. The sophisticated element carried by the company had made many Malaysian really eager on what is exactly 5 Gums is all about plus the pro and con. 1.1 What is the company? Wrigley Company is the one which is responsible in creating this 5 Gums all over the world and was established by William Wrigley Jr. Wrigley is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, and lollipops. With operations in approximately 50 countries and distribution in more than 180 countries, Wrigley's brands bring smiles to...
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