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Chick Fila

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CASE 7

CHICK-FIL-A: BIRD OF A DIFFERENT FEATHER
STRATEGY MANAGEMENT COMPETIVENESS AND GLOBALIZATION, CONCEPT AND CASES

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02/23/2016

Executive Summary.
This case analysis evaluates Chick-fil-A. It is designed to show the Strength, weakness, opportunities and threat. It delineates how the founding principles have guided the company over the years, and how it has responded slowly to change over the years. CFA has grown to be a force to reckon with in the industry with strength in customer experience and sandwich trademark. However, the emerging markets, social changes, economic issues and intense rivalry will continue to pose threat to this strong cultured company. At the end of the case analysis, we would have been able to devise possible solutions for the present and future times.

Background.
The story of Chick-fil-A will be incomplete without the man who turned a dwarf house into a giant brand. Samuel Truett Cathy was born in 1921 into a religious family and in fact was named to honor a Baptist evangelist. These factors would plan a significant role in Cathy’s life. At an early stage, Cathy developed entrepreneurial skills; he delivered papers and sold Coca cola and helped with the meals.
And at the age of 25, he and his brother opened their first restaurant- Dwarf House. Cathy soon realized he could prepare chicken faster and insert between two buns. He went ahead to trademark the name Chick-fil-A borrowed from the then steak fillets.
Cathy explored expansion through licensing but failed because he could not control quality. And in 1967, he opened his first chain restaurant from where he expanded till this date.

External Analysis.

For a restaurant business, there is bound to be several stakeholders such as shareholders, creditors, management, suppliers, government, customers, operators and so on. CFA focused more on “people”. Cathy was

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