...Advertising and Children Throughout the United States and the worldwide, companies are continuing to direct advertisements of their goods and services at children and teenagers at an alarming rate. The advertising aimed at the children and teens is arguably reaping a financial windfall for the corporations so engaged in this advertising while the downside for children are problems such as obesity, isolation and greed. If corporations continue to target these young individuals to purchase their goods and services, then they should shoulder some responsibility in the treatment of the resulting problems that arise. Probably ever since there were stores selling goods to the public, advertising towards children has been taken place. I reminisce about watching the old television show, Little House of the Prairie, seeing little Half Pint walk into Olsen’s General Store and seeing the penny candy in the barrels right near the front counter, easily accessible by her or any child that should enter the store. This was advertising towards children in one of its earliest forms. The placing of a product a child would desire right at the child’s eye level was indeed strategic back then and continues to be a key point of purchase or POP as it’s called, advertising strategy today. Walk into any convenience store and surely you will find candy, gum and other toys and trinkets that children would impulsively want. . . placed conspicuously near the front counter and of course, within reach...
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...Markel Stavro Seema Kurup English 101 W01 October 8, 2014 Advertising towards children should be banned A child has a vulnerable mind. He is attempting to understand how the world works, and constantly absorbing all kinds of impressions by scanning the environment he lives in. Television advertisements are very stimulating to adults, let alone to a child that lacks the knowledge of knowing whether an advertisement message is good or bad for his wellbeing. I believe that there should be a restriction on television advertisements aimed at children because they have immature minds and are easily influenced. Nowadays, children spend most of their time in front of TV screens and as a consequence, allowing TV to manipulate their minds to a great extent. It alters their way of thinking. Children’s mind is not mature enough to differentiate what is right and wrong. For that reason, they majorly rely on the feedback they receive from their parents and school. They are told in school or by their parents that something is not good for their health or dangerous but on TV there are advertisements going on that say those acts or things are completely fine and they should be followed. Eventually, kids will develop a bad mindset of how happiness is achieved. They will grow up with the delusion that they will get fulfillment from objects, however, the reality is that materialistic products will only briefly satisfy them. This leads...
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...James athow How advertising affects kids Thesis statement:Advertising affects kids in ways I never could have imagined. Some advertising companies go to great lengths to make kids want to buy their products. One of the ways that some companies lure kids in is insane. In the video the myth of choice (the video for 2.7) shows that They will use kids psychological aspect of their brain by having experts come into meetings and help them by using what colors,images,and shapes that kids favor over others. This means that is they use these colors that their chances will increase their chances of getting the kids to nag at their parents for the item. But there is another thing the companies think about, they use all of the things...
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...Advertising to children has existed for a long time; however what has changed is the amount of advertising and the media through which it comes. Today’s commercials are more sophisticated and pervasive, it is not that the products are good or bad, it is the notion of manipulating children to buy the product. Children are not little adults and their minds are not fully developed, still marketers are playing to their developmental vulnerability. The advertising that children are exposed to today is honed by psychologist and is enhanced by media technologies (Clay, 2000). The issues surround the impact of commercial culture and children’s well-being usually generates plumes of steam and everyone gets excited about it. However there seem to be two very hostile sides that are digging themselves in. On one side there are the evil corporations vs. the helpless children; on the other side there are the marketers that claim television is good for children. Overall this shows that children are entirely helpless and open to manipulation in such a wholesale way. So who is right? Is commercialism bad for children, or is commercial simply a part of modern democratic or capitalistic system which children are okay with. Nevertheless, the basic rule of advertising is to be truthful and not mislead the consumer. In today’s world of technology overload, younger and younger children are being exposed to product branding and marketing. Advertisers are notorious for exaggerating the benefits...
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...Children and Advertising Advertising is used by organizations as a marketing tool to create brand awareness, persuade consumers, and motivate them to buy. For organizations, consumers play a huge role in helping a firm determine the creation and implementation of an advertising campaign. In an article in Advertising Society and Review the author notes that, “American children view an estimated 40,000 commercials annually” (O'Barr, 2008). Thus, children have the potential to actively participate in family buying decisions. In order to successfully design an advertising campaign towards children, organizations must understand children’s role as consumers, the effect they have on the advertising industry, and how advertising to children helps businesses achieve their objectives. For advertising to children to be advantageous, advertisers must recognize a child’s buying behavior and purchasing power. Advertising to children is defined as using various advertising mediums to promote toys, food, music, films, and clothing to young consumers. Marketers refer to these young consumers as Generation Y. This generation that makes up approximately 28.6% of the population includes toddlers, tweens and teens. Generation Y makes up three distinct markets that include: 1) the primary market 2) the influence market – parental yielding and 3) the future market (McNeal, 1998). Within the primary market, advertisers must see children as an audience that has the capability to purchase...
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...Advertising can be termed as any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor (Kapoor, 2010). Although advertising might facilitate one to be up to date about latest product and technology, but on the other side, it can also create some pressing issues like Influence over children that could affect a child both mentally and physically. It can be argued, children are more vulnerable target audience for advertisers as they are easily influenced by advertisements without doubting its motive (Vadehra, 2010). It seems, globally, governments are taking serious steps to regulate advertising Influence over children. Sweden, for example, had banned the advertising for children below 12 years (Edling, 1999) while advertising is strictly regulated across other parts of Europe (RAC, 2003). Furthermore, there are voluntary groups like “Adbusters” and "Mothers group" that pressurize governments to regulate advertising (Vadehra, 2010). In India, It might be right to say, the laws corresponding to advertising are very lax and there are only couple of business organisation that can only put moral pressure on advertising. (Vadehra, 2010) Without exaggerating, it can be said that in the last two decades, there has been a major change in the advertising Pattern in India. In 1970-90, advertising was limited to direct messages through radio, print and limited visuals. Moreover, there are several educational short visuals for children...
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...that we have to do. A common person in the city usually wakes up checks the TV news or newspapers, goes to work, makes a few phone calls, eat with their family when possible and makes his decisions based on the information that he has either from their company workers, news, TV, friends, family, financial reports, etc. We have put our trust on the media as an authority to give us news, entertainment and education. Advertising has three purposes: one, to create product awarness, two, to inform consumers about a pruduct or service, and three to motive customer demand for the product, thereby creating brand loyalty. Advertisements appear on television, in magazines, on the Internet, on billboards, store displays, buses, taxi, school bulletin boards, and even people’s clothing (Boss, 2010). However, the influence of mass media on our kids, teenagers and society is so big that we should know how it really works. The media makes a lot of money with the advertising they sell and that we are exposed to. We buy what we are told to be good, after seeing thousands of advertisings we make our buying decisions based on what we saw on TV, newspapers or magazines to be a product we can trust and also based on what everyone else that we know is buying and their decision are also based on the media. These are the effects of mass media in teenagers, they buy what they see on TV, what their favorite celebrity advertise and what is acceptable by society based on the fashion that the media has imposed...
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...Should We Restrict Marketing to Children? Kelli Zimmerman-Klemp November 25, 2013 Ethics and Decisions Should We Restrict Marketing to Children? This issue of whether or not advertising aimed at children should be restricted is a strange one to me. When presented with the issue, my first thought was, “Assuming, of course, that the advertising is truthful (which, if it’s not, is a problem unrelated to whom its target audience is), why would we need to restrict advertising to children?” Thinking about it a bit, I was unable to think of a reason why it would be wrong to market to kids. Picking up Taking Sides Clashing Views in Business Ethics and Society (Newton, Englehardt, & Pritchard), I was eager to learn why such advertising might be harmful, and thus, unethical, for children. In reading the introduction to the debate, I was reminded that “children do not have the fully developed cognitive skills necessary for making…an informed decision” (Newton et al., p. 256). I had a feeling this last sentence would play a role in the argument against marketing to children. Stop the Presses I began with Stephanie Clifford’s 2010 article from The New York Times, “A Fine Line When Ads and Children Mix” (Newton et al., p.258). Clifford specifically addresses advertising in magazines aimed at children. The Children’s Advertising Review Unit, an arm of the Council of Better Business Bureaus set up by the National Advertising Review Counsel (asrcreviews.org), has been set up...
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...Mohamed 00051742 Wri102,sec17 Nov12,2014 Do advertisements affect children? Most of the ads are targeted to the children, but will the child be affected by the ad he or she watches on the television? Some of the advertisement contains violent acts. For instance, Persil, the washing powder, shows two children fighting and pushing each other, then bloodstain remains on the shirt. Those kinds of advertisements are meant to show that the washing powder will remove any stain. However, some parents complained that those kinds of advertisements affected their children in a negative way and they started copying what they saw. While people are complaining about how advertisements are affecting their children, they forgot that it is their responsibility to guide their children and control what they are watching. Therefore, Advertisements do not affect children in a negative way as most people think. Janice & Ania said, “… Advertisements of junk food should be banned to help fight child obesity.”(N.d, para9). It is widely believed by people that the main reason for obesity. Additionally, people think that advertisements are meant to corrupt child and make then unethical. All these thoughts and confusions are based on inadequate reasoning, which makes their argument invalid in most of the time. For instance, children feel that whenever that the advertisement is colorful and full of cartoon characters, children will be fascinated with the advertisement so that they will be begging...
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...Recall “ Tony the Tiger” or “ Ronald Mcdonald” from the so-called harmless advertisement? All those marketers using influential cartoon characters may not be influencing the right thing as they target children and teens through technology, food industrys, and even go into schools to get inside the minds of millions of kids. Technology has become a part of everyday life for many people. For marketers this was their chance. TVs, tablets, phones were being taken over with digital ads, marketers are becoming more devious by the second, even offering rewards for children to click on their advertisements. Many children press ads for digital rewards, such as money in their video games. “This is not acceptable.” states Christina Cunningham from the article titled. “Marketing to kids gets more savvy with new technologies.” Webkinz is a great example of harmful advertising to children and teens. Webkinz offers furniture and digital rewards for kids and teens when they click on...
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...Advertising has been a large asset for the American economy over the years.While it has been a great tool, it should be limited to the adult population of viewers only, and not directed towards childen.There have been sereval studies done recently, that have proven the negative affects of advertising on young children.These include bad eating habits, self esteem issues, poor dicision making, and an unrealistic idea of what's important in life. Experts have seen that advertising featuring fast food chains, and sugary or unhealthy snacks, will entice children to make poor dicisions about what to eat, and also cause over eating. Obesity in children can be linked to the unhealthy food ads they are bombarded with each day.Though many resturant...
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...many ways to stay in business and to know exactly how. Marketers encourage teens and children by advertising and marketing techniques that help children to environmentally and socially changed their lives. This may help adolescents and parents to make good choices. The idea is that they have developed persuasive tools to influence consumer behavior, but some oppose all commercial marketing aimed at children. Some of this marketing techniques are beneficial because of the impact it does on people. Because children in advertisements were real rather than paid actors and they often confused with news items, in which they generally do not understand the commercial intent and manipulation behind advertisements. Source B introduces , “Positive pester power.” This source explains that companies should market healthy foods and good habits...
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...Since many marketing companies have great ways to attract an audience's attention and money, it leads to the marketing to children. One of the highest consumers is children; therefore, marketers attempt to target young children because it encourages them in making parents spend money. Marketing to children is beneficial because it encourages healthy behaviors, positive choices, and bonding experiences. Marketing can promote positive behavior among children by advocating them to eat healthier. For instance, David Benady implies, “advertising and marketing techniques could encourage children to eat healthy,”(1) meaning marketers have extraordinary ideas to attract them into making them to eat healthy. When marketers advertise they mostly use...
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..."In 2000 alone, U.S. toy companies spent more than $837 million on advertising their products." (Shah, 2010, ). Pillow Pets have been around since 2003 (http://mypillowpets.com/about/), and have steadily built their brand through carefully crafted advertisements which appeal to children of all ages and genders, as well as their parents. "What began with the simple goal of transforming a simple stuffed animal into a functional item for children has grown into an amazing jungle of popular retail and wholesale products." (http:/mypillowpets.com/about/) The widespread allure of the Pillow Pet is the key to its success, as evidenced by their successful internet commercial. It hits all the right notes, including the "Four Ps" of marketing which include product, place, price and promotion. (Calvert, 2008, p. 206) The ad incorporates "production features like lively action and sounds designed to grab a child's attention" (Calvert, 2008) For example, consider the upbeat, female voice used in describing the Pillow Pet. The marketer's message is delivered loud and clear, via a pleasant female voice, possibly of a mother who knows what a child wants and needs, who also understands that parents need justification to buy a pillow pet for their child. "In the U.S., research from the American Psychological Association (APA) shows that children under the age of eight are unable to critically comprehend televised advertising messages and are prone to accept advertiser messages as truthful, accurate...
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...Child Advertising, How Companies Target Children In the past generation, many companies have been targeting children as their main customers and consumers. Eric Schlosser described them as “kid kustomers”, meaning companies are targeting children in their advertisements and getting them to want their products instead of the parents. On the business side of this, it makes sense. If children want the product due to advertising in a commercial they will be more likely to purchase that product when they become older. Schlosser, the Journal of Adolescent Health Care, and Health Economics give examples of the effects that are caused from child advertising. Personally, I believe it is smart for the companies and business to target children in their ads but it should be for the companies and businesses that are for children. Many companies have been targeting children in their commercials with their cartoons and mascots for a while. Personally when I was younger I thought that the Camels cigarette cartoon camel with the sunglasses smoking a cigarette was cool, and I wanted to look cool. This technique has been used for many different companies after they realized that it worked. One example Schlosser gave was how children are susceptible to liking animals or toys and they can be drawn to that product; The fast food industry has forged promotional links with the nation’s leading toy manufacturers… The major toy crazes of recent years, including Pokémon cards, Cabbage Patch Kids,...
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