...L: Good Morning Ma’am AM: Good Morning L: We’re from De La Salle University and we would like to ask a few questions. Can you explain the brief background of the business? AM: Chili’s actually started way back in 1995 we started in greenbelt 1. And it started out as a small, first venture ng mga owners sa food industry. Yung history kasi niya is their owners they graduated from the states, so ang favourite nila na hangout is yung chili’s sa US and then they decided to bring it here para meron parin silang tatambayan na parang ganon, may tatambayan parin sila after graduation. So ayun nga when they established chili’s here medyo naging matagal yung pagdagdag ng ibang stores, parang they let the brand establish itself first and it be known sa industry muna bago sila mag expand, so after ng branch sa greenbelt they expanded, naglagay din sila sa greenhills eventually nagkaroon sa rockwell nagkaroon sa Thomas Morato and then one of the latest Alabang Town Center and then megamall and Fairview so medyo madami na naman and aside from that nagkaroon narin ng ibang branches na affiliated with chilli’s so ibang brands na owned din by same management. L: Can you describe your corporate culture in one word? AM: Actually one word medyo mahirap ano, pero since I haven’t prepared siguro what I can say is fun. I know it’s a bit far from pag sinabi nating corporate culture, kung medyo maeexpound ko pa mas madami akong masasabi pero I’ve been with different companies, hindi lang food...
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...Lower Division Capstone BUSN 300 Professor Eric Freeman March 1, 2013 Abstract Addressing the possible financial advantages that could be implemented through marketing strategies made by the marketing manager, to improve the overall success of Chili’s, East Pasco family YMCA and service Corporation International. Reviewing whether the strategy would be a home run, a single or a low hanging fruit, the financial benefit and cost associated with each marketing strategy, the risk associated with each marketing strategy and the effect that the marketing strategy would have on public relations. Unit 3 Individual Project: Marketing Opportunities As a marketing manager it is important to be aware of marketing opportunities that will generate sales and increase revenue companies at hand. Pertaining to the three companies of choice Chili’s, East Pasco Family YMCA and Service Corporation International, modifications to the current marketing plans can be made to increase sales furthermore creating a positive impact on the public relations of the firm and generate financial improvements. Chili’s is a popular and successful restaurant; however, a few modifications to the company’s services would increase sales and promote business through new successful marketing strategies. The first marketing strategy that would be worthy of pursuing is to offer home delivery service. This would be considered a home run marketing action because high costs would be associated with this action...
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...Ruby Tuesday’s is a bar and grill style of a restaurant that was founded in 1972, by a 22 year old man named Sandy Beall, in Knoxville, TN (Our history). The concept of the first location that was opened in Knoxville had a strategy to be known as a comfortable and casual environment where guests could get quality food that tastes good (Our History). Over the past years different marketing strategies have come and gone for the business. Some strategies have worked in means of increasing sales and others didn’t work at all. In order to maximize profit and continue to bring in more revenue to the business a company has to know its place in the market. Conducting an analysis that involves the company knowing its strengths, weaknesses, opportunities, and threats will assist a company with important information that is needed to boost sales and gain a better presence in the market. Target Market Before conducting a SWOT Analysis, Ruby Tuesday would have to identify their Target Market. This is critical mainly because without this being known, they wouldn’t know what types of people are their current customers and they won’t know how to promote their business to bring in future customers. When it comes to their menu Ruby Tuesday has always tried to promote healthy recipes which means that their target market seems to aim for individuals 35 and up. Their current menu has a couple of dishes on there now that have the caption by them “Taste of the Islands”, which could be targeting...
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...RUNNING HEAD: Menu of Changes at Applebee’s Menu of Changes at Applebee’s Marketing Management Situational Analysis While their menu changes from region to region to accommodate the tastes of people in different parts of the country, it is still a mostly "American" menu with large portions. Usually the menu consists of such items as spinach and artichoke dip, fried chicken, different types of steaks, salads, as well as hamburgers, French fries, ice cream and apple pie. These are different types of foods from those offered by Chili's, and they promote more of a small town family feeling as compared to Chili's party mood. Atmosphere is another characteristic that shows how Applebee's is a small town restaurant and Chili's is a party restaurant. For example, it can be seen that Applebee's strives to be a hometown restaurant bar and grill. Applebee's likes to call itself a "neighborhood" place to go. In order to enhance the small town neighborhood image, Applebee's uses light pinewoods for trim for the tables, bench seats, and chairs. The booths are roomy to accommodate lots of people. Free balloons are offered to kids in the restaurant as well, further promoting the neighborhood feel. In general it can be said that Applebee's atmosphere is that of a small town, neighborhood, and family restaurant. External Environmental Analysis (outside the organization) Economic According to restaurant.org, restaurant-industry sales are forecast to advance 3.9 percent in 2010...
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...Goudeau W0378380 MGMT 375 Goudeau’s Bar & Grill Simple Business Plan Goudeau’s Bar and Grill strives to become the premier hangout spot in the South. Our goal is to work with the community and allow our customers to spend their time in a fun and safe environment. Goudeau’s Bar and Grill has established a successful presence in the food and beverage service industry. The primary location in Hammond, Louisiana will gross in excess of $ 800,000 in sales in its first year of operation. First year operations will produce a net profit of $100,000. This will be generated from an investment of $625,000 in initial capital. The confidence level for final first year numbers is extremely high. Expansion plans are already underway. Owner funding and internally generated cash flow will enable additional stores to open. Sales projections for the next four years are based upon current planned store openings. Site surveys have been completed and prime locations have been targeted for store expansion. The sales figures and projections presented here are based upon an additional four store locations. Management has recognized the rapid growth potential made possible by the quick success and fast return-on-investment from the flagship location. Goudeau’s Bar and Grill offers a unique service style, sports bar atmosphere along with a full menu and bar. Our main competitors consist of Brady’s Bar and Grill, Chili’s Grill and Bar, Buffalo Wild Wings Bar and Grill, and Applebee’s...
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...long-time leader in the fast-food, faced a crossroads in the early 1990s. Domestically, sales and revenues were flattening as competitors encroached on its domain. In addition to its traditional rivals—Burger King, Wendy’s, and Taco Bell—the firm encountered new challenges. Sonic and Rally’s competed using a back-to-basics approach of quickly serving up burgers, just burgers, for time-pressed consumers. On the higher end, Olive Garden and Chili’s had become potent competitors in the quick service field, taking dollars away from McDonald’s, which was firmly entrenched in the fast-food arena and hadn’t done anything with its dinner menus to accommodate families looking for a more upscale dining experience. While these competitive wars were being fought, McDonald’s was gathering flak from environmentalists who decried all the litter and solid waste its restaurants generated each day. To counter some of the criticism, McDonald’s partnered with the Environmental Defense Fund (EDF) to explore new ways to make its operations more friendly to the environment. McDonald’s roots go back to the early 1940s when two brothers opened a burger restaurant that relied on standardized preparation to maintain quality—the Speedee Service System. So impressed was Ray Kroc with the brothers’ approach that he became their national franchise agent, relying on the company’s proven operating system to maintain quality and...
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...Foreign Study: Asian restaurants still foreign to U.S. chains By Bob Krummert Fast-casual concept gurus take note. Now there’s yet another reason why a chain restaurant that serves Asian food should be a can’t-miss proposition: lack of competition from other chains. Numbers compiled by foodservice database and analytics firm CHD Expert show that of themore than 64,000 Asian restaurants now doing business in the U.S., only six percent are run by chains. Factor in the many other attributes this segment holds and you’d think fast casual developers would be opening new Asian concepts as fast as they could think them up. That’s not the case, even though this segment provides most of the things customers want from a contemporary restaurant experience. Consider: Asian food embraces a wide variety of unique ethnic flavors; most dishes are inherently healthful; the nature of Asian meal preparation makes it easy for patrons to customize their orders without overburdening the kitchen; and Asian dishes travel well, a particularly important component given the current boom in takeout and delivery business. All this and relatively low price points, too. Restaurant industry watcher Technomic sees more growth on the way. “There's something about Asia,” Technomic writes in its roundup of 2015 food trends. “Asian foods have been trending for years, but the world's biggest and fastest-moving continent always delivers something new. In 2015, look for the breakout of Korean, mainstreaming of Vietnamese...
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...Analysis for McDonald’s Yolanda Jennings Columbia Southern University Abstract This paper explores the Strengths, Weaknesses, Opportunities and Threats (SWOT) of McDonald’s. The analysis will list several examples of each. Strengths: 1. Strong brand name, image and reputation: The image of McDonald’s is recognized everywhere whether it be from the golden arches that light up the sky or the face of Ronald McDonald. It is the number one fast food company by sales, with more than 31,000 restaurants in over 120 countries. 2. Partnership with the best brands: McDonald’s offers the most popular brands in its restaurants. Companies such as Coca Cola, Dannon Yogurt and Heinz Ketchup are among the few that have ventured into business with them. 3. More than 80% of restaurants are owned by independent franchisees. This opens the market for future restaurants in more places which equates to more profits for the company.. 4. Children targeting: McDonald’s successfully targets very young children through its offering of playgrounds on the premises, toys with its meals and advertisements on billboards and in commercials. The toys they select are chosen based on the most current trends in movies, television shows and games. 5. Locations: Not only are there locations on public streets but McDonald’s has partnered with Wal-Mart, airports and theme parks to take advantage of highly frequented places. Weaknesses: 1. Unhealthy food menu: Although McDonald’s...
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...economical locations due to transportation and communication advances. New markets opened through WWW. Jet aircraft move people and goods. Global media is creating a worldwide culture. Furthermore, the word economy, trade, and FDI used to be dominated by the U.S., but the proportion of dominance has been dispersed globally and separate national economies merging into an interdependent global economic system. Consequently, these components are creating the globalization. 2. Characteristics of multinational firms MNEs have substantial direct investment in foreign countries, which is not just an import-export business. MNEs use the active management of these offshore assets rather than simply holding them as a passive financial portfolio, and regard those operations as integral parts of the company, both strategically and organizationally. In multinational operating environments, MNEs have to deal with diverse pattern of consumer preferences, channels, and legal frameworks and so on. MNEs need to mesh cooperate strategy with host country policies in order to cope...
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...the health and well being of our customers (and our staff), 2) the impact that our business practices and choices will have on the environment, and 3) the high quality of attitude, fairness, understanding, and generosity between management, staff, customers, and vendors. Awareness of all these factors and the responsible actions that result will give our efforts a sense of purpose and meaning beyond our basic financial goals. Development & Status The company was incorporated in September of 1995 and elected sub-chapter S. The founders are Jack Morton and Wilma Mason. Jack is the President and Wilma the Vice President. There is a total of 10,000 shares of common stock issued. Wilma and Jack each own 3,000 and the remainder are retained by the company for future distribution. In addition they have loaned the company $25,000 of their own money for research and start-up costs. A suitable site for the first restaurant was found last month and lease negotiations are in the final stages. The location will be on Deacon Street, just outside Harvard Square and close to a dense population of the target market. When the lease is signed there will be three months of free rent for construction and in that time the balance of the start-up funds must be raised. With that phase completed, Abonda Restaurant can then open and the operations phase of the project can begin. Future Plans If the business is...
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...La Salle University. Kristin was very supportive of George. She acted as sales manager of the Tar-Off that George invented, even when walking down streets to offer the filters on consignment. At the prodding of Don Amado Araneta, Kristin started a nameless counter in supermarkets offering jewelries to young working mothers, which later evolved into a more sophisticated brand, Kristin Jewelry, which carried fine jewelry for upscale clients. George worked behind the scene, understanding market behavior, monitoring fluctuations in the price of gold in the global markets, and running the factory of 50 workers. Gyang, inspired by the success of the jewelry business, thought of something on a larger scale. He had been reading reports on a growing American fast-food chain called McDonald’s, which was being extolled in business reviews in many other countries. He wrote the Illinois headquarters in 1974 and expressed interest in the Philippines franchise. However, McDonald’s back then was not yet ready to come to the Philippines. But George, was undaunted by the refusal from McDonald’s. He would send them clippings of economic news, and sometimes he would just write to say hello. He did this for the next two years. In 1976, a team of MacDonald’s execs...
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...competition’s ability to adapt and change along with Panera to gain their own increases in market share. With this in mind, the recommendation is to continue the expansion process through the franchise offerings while maintaining the differentiation qualities Panera already possesses. The strategy must also acknowledge the potential for a market decline due to potential economic downturns and must act accordingly by keeping a close eye on stores which are profitable and stores which may be struggling. It is important to keep the brand image high to ensure a consistent quality and profitability for investor confidence. Panera has the potential to be the recognized leader in not just the specialty bread segment of the bakery-café restaurants business but across multiple dimensions challenging Applebee’s as a national brand. 1|Page Table of Contents Introduction...
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...TGI FRIDAYS MARKETING PLAN Marketing BUS319 DeVry University Online Table of Contents Page Executive Summary 3 * Company History 4 Strategic Focus and Plan……………………………………………………………………………………………………………………………4 Mission Statement 5 Goals 5 Competitive Advantage 5 Situation Analysis 6 SWOT Analysis 6 * Industry Analysis……………………………………………………………………………………………………………………6 Competitor Analysis 7 Company Analysis 7 Customer Analysis 8 Market-Product Focus 9 Marketing and Product Objectives 9 Market-Product Grid 9 Target Markets 10 Points of Difference & Positioning 10 Marketing Program 11 Product Strategy 11 Price Strategy 12 Promotion Strategy 12 Place Strategy 13 Financial Projections 14 Break-even Analysis 14 * Financial Projection 15 Organization 17 Implementation Plan 18 Evaluation and Control 19 Possible Deviations 19 Possible Solutions 19 Conclusion 20 References...................................................................................................................................................21 Executive Summary TGI Friday will strive to be the top casual dining food chain in the world. We aim to have our guest experience a great meal, in a fun lively atmosphere, at an affordable price. As times have changed TGI Fridays must change to accommodate there changing customers. Fridays will introduce an...
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...Transcript of Coca-Cola photo credit Nasa / Goddard Space Flight Center / Reto Stöckli PRESENTATION OUTLINE COCA-COLA HERITAGE TIMELINE 1886 -2013 How might Coca-Cola have responded differently when this situation first occured, specially in terms of responsibility to negative perceptions among Indians of Coke and other MNCs? If Coca-Cola wants to obtain more of India's soft drink market, what change does it need to take? Companies like Coca-Cola and PepsiCo in demonstrating their commitment to working with different countries and r especting the cultural and natural environments of those societies. WONG KIM MAY ESHA CHOWDHURY KHO XIAN WEI 3.1% of all beverages consumed around the world are Coca-Cola products. DO YOU KNOW? Coke make so many different beverages that if you drank one per day, it would take up 9 years to try them all. Coca-cola's $35.1 billion in revenue makes it the 84th largest economy in the world, just ahead of Costa Rica. The Coca-cola brand is worth an estimated $74 billion : more than Budweiser, Pepsi, Starbucks and Redbull combined. If every drop of Coke ever produced were put in 8-ounce bottles and laid end-to-end, they would reach the moon and back over 2000 times. DO YOU KNOW The red & white Coca-cola logo is recognized by 94% of the World's population. There are 33 non-alcoholic brands that generate over $1 billion in revenue. Coca-cola owns a whopping 15 of them. Around the world, the average person...
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...Table of Contents Executive Summary 1 Section 1: Identification 2 Introduction 2 Problem Identification 2 Section 2: Analysis and Evaluation 3 Analysis of Panera's External Environment 3 Five-Forces Analysis 3 Key Success Factors 5 Analysis of Panera's Resources and competitive Position 5 Present Strategy 5 SWOT Analysis 6 Value Chain 7 Financial Performance 7 Competition 7 Section 3: Discussion of Alternatives 8 Alternative Solutions 8 Decision Criteria 10 Section 4: Recommendation and Action Plan 11 Recommendation 11 Action Plan 12 Contingency Plan 13 Attachments 14 Appendix A: Net Income Comparison (Year 2002-2006) 14 Appendix B: Total Stores Open Comparison (Year 2000-2005) 14 Appendix C: Earnings Per Share (Year 2002 - 2006) 15 Appendix D: Debt to Asset Ratio (Year 2002 - 2006) 15 Appendix E: Strategic Group Map 16 Executive Summary The Panera Bread (Panera) brand name was rolled out in 1997.The company adopted this name in 1999 and became one of the fast growing companies of the fiercely competitive specialty bakery-café market segment. The vision of creating a specialty café with authentic, fresh-dough artisan bakery and upscale quick-service menu selection enabled it to earn net income of $58.8 million from 850 bakery-cafés in 2006. In order to become a nationally recognized brand name and the dominant operator in the industry, Panera was in search of the appropriate functional-area and operating strategies to...
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