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China Company Baidu

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Submitted By kangbao06
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Baidu-an excellent company
Hello everyone, it is my great honor to stand here and introduce a great company for you. Before I start, I would like to conduct a small survey. I want to know how many people here have ever head of Baidu or ever used it. Please show your hands, let me know. Thanks, we have ten people here include me, and 80% have ever used Baidu, right? What’s more, we can see 100% Chinese have used Baidu, and 100% people outside China never heard of Baidu. So the results can really tell us some successful parts of this company, and some parts of it still need to improve.
OK, let’s go back to the beginning, the following eight minutes I will introduce an excellent company Baidu for you. I’ve divided my presentation into three main parts. The first one is the introduction of Baidu, the second part is analyzing why the company is so successful, and the third part is the future of Baidu. I’m sure if you listen to me carefully you will find something interesting.
NAME
Baidu is the largest Chinese language search engine. The name of Baidu was inspired by a poem, written more than 800 years ago during an old Dynasty. The poem compares the search for a beauty with the search for one's dream while confronted by life's many obstacles. The poem is …hundreds and thousands of times, for her I searched in chaos, suddenly, I turned by chance, to where the lights were waning, and there she stood." Baidu, whose literal meaning is “hundreds of times”, represents a persistent search for the ideal. Sounds really romantic.
MISSION
Just like the poem said, the mission of this company is to provide the best way for people to find information online, including Chinese language web pages, news, images. In addition to serving individual Internet search users, Baidu also provides a platform for businesses to reach potential customers online.
{PRODUCT}
Baidu was founded in 2000 by Internet pioneer Robin Li. Baidu provide users with many channels to find and share information. In addition to core web search product, they provide many popular community-based products, such as Baidu PostBar, the world first and largest Chinese-language query-based searchable online community platform, Baidu Knows, the world’s largest Chinese-language interactive knowledge-sharing platform, and Baidu Encyclopedia [in.saiklə'pi:diə], the world’s largest user-generated Chinese-language encyclopedia. Beyond these products, they also offer dozens of helpful vertical search-based products, such as Maps, Image Search, Video Search, News Search, and so on.
Baidu also serves as a media platform for online marketing customers. Their business model is mainly based on a performance-oriented marketing platform for businesses to cost effectively reach relevant Internet users. The majority of baidu’s revenue is derived from performance-based online marketing services and customers pay on a cost per click basis.
Achievements
Baidu has dominated Chinese online ad market in 2007, generating RMB1.74 billion revenue with at 108% growing rate year on year. Respond to hundreds of millions of queries daily. Today, the latest statistic shows that in the last quarter of 2011, China search engine market share, Baidu accounted for 78.2%, and his competitor-Google China accounted for 17.2%.

Analysis
I believe many people here may start to guess what makes Baidu so success in China? As far as I am concerned, there are three main points lead to this legend.
REASON
1, First, Baidu has a great and charming leader Robin Li.
Robin Li is the CEO of Baidu. Before founding Baidu, Robin was already regarded as one of the world's top search engine experts. His patent shaped today's search technology.
Li is a good self-discipline, good stick people, he was able to work in earnest ['ə:nist] in quiet, to the temptation [temp'teiʃən] to say no, calmly focused on their own chosen field. Baidu's Robin Li, and Baidu's character are inseparable.
2, Secondly, Baidu has its unique company culture.
Baidu is both engineer driven and customer driven. Human resource and product are two important things in Baidu.
Somebody said if Baidu as a person, then that person is a well-targeted one, for his market position is also very accurate. Baidu has a quiet firm mind, never follow the trend of wave, in his own way steadily forward. At the same time, he has a broad perspective and open minds. Baidu dare to break through old rules, continue to innovate and fulfill target customer needs.
What’s more, as a company, Baidu keep a close relationship with its employees. Employees have satisfied salaries also have the company's stock options. Walking into Baidu's office, from time to time you can see someone wearing slippers, eating snakes. Staff in Baidu can arrange their own working hours, for they have a flexible work system. Everywhere feel equal, staff can find any person at any time to discuss issues, including the company's CEO. Employees also feel a tremendous sense of accomplishment indeed. They feel they can use their skills to change the world, change the lives of millions of people. This great working atmosphere encourages them to burst a lot of sparks and continue to innovate.
3, Thirdly, Baidu knows more about Chinese.
One of Baidu’s Technical Director said that we don’t interest in develop some super cool technology like Google Earth It is a dazzling and cool product, but when we really think about it, we need to think beyond those well-educated user. Our target customer is 500 million people which are very diversity. We focus on something our customers really need. That’s the difference between Baidu and Google. We know more about Chinese.
Over the past decade Baidu has strived to fulfill his mission by listening carefully to their users’ needs and wants. To provide intelligent, relevant search results for the tens of billions of queries that are entered into their search platform every day. Baidu focus on improve their technology to suit for local tastes and preferences. Their deep understanding of Chinese language and culture is the key point to their success. Just to cite one example, there are at least 38 ways of saying "I" in the Chinese language. It is important that Baidu recognize these nuances [nju:'ɑ:ns] to effectively address our users’ requests.
To sum up, Culture, and Chinese engineers, the magical combination of complex, this is a complete Baidu.
FUTURE BAIDU
However, this excellent young company still has a long way to go. In 2007, baidu start to build itself as global brand. The first station is Japan. And it really did a great job in this first step. But we all know that Baidu will face more obstacles and fierce competitions in the future. The global market has more challenges. Baidu is an ambitious company, and hope in the near future his name can be well known by world.

Thank you. I’m sure you all have lots of questions. I am pleasented to give some explianations.

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