...Demographic Dividend Opportunity or Threat In 1798, in his An Essay on the Principle of Population, Reverend Thomas Malthus posited that the human population growing at an exponential rate shall someday surpass the level sustainable by the arithmetically growing rate of food production. This statement, which forms the crux of Malthusianism, argued for greater birth control measures to keep population in check. The 19th century, though not without its problems of population related urbanization, didn’t see Malthus’ premonition come to fruition and his argument seemed to have been laid to rest, albeit for half a century when in the wake of unshackling of slavery’s yoke by very many nations in the post war world, it was resurrected by the aptly named neo-Malthusians, including the likes of Paul Ehlrich (the Population Bomb) and the Paddock Brothers (Famine 1975! America's Decision: Who Will Survive?) Influenced by Soviet ideas, India was the first country to have an official population control policy in 1951. While the numbers would say that the policy hasn’t been successful, India has a population of 1.25 billion, the country has, by serendipity or by plan, reached a stage where the potential of its large population and the structure of it has become an important weapon in the country’s growing economic arsenal. The Demographic dividend, as this weapon is popularly called, depends on the make-up of the population, particularly on the dependency ratio, which is...
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...drinkers would take to the “new” palate of coffee, what generation they were appealing to; the older generation who are more collective, or the younger generation who is more individualistic? Starbucks marketed themselves as “China’s new sophistication,” which to their benefit took off in great response. The younger generation gravitated towards Starbucks and its Western belief in individuality. It still gathers both generations because its popularity and function is a place outside of the house/school/work that people like to gather, hang out, and been seen. 2. Discuss the key political and legal factors Starbucks had to consider in the Chinese marketplace. What are the risks of entering a country with these factors? What changes have occurred in China’s political and legal structure to the advantage of foreign companies? Entering the Chinese market, Starbucks had to consider the political facts of the country being a one-party dictatorship. By China being dominate in its set ways, it was a prevalent risk and factor that could affect the business overnight and without warning. Before 2001 when Beijing entered the World Trade Organization (WTO), “Starbucks initially entered China by authorizing local developers to use its brand and setting up joint ventures with partners.” This strategy was very successful, but in 2006 they bought their partnership out. They have a better understanding and knowledge of how the country operates. Foreign companies now have an advantage in...
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...China is a land that contains an overpopulation crisis. With a current estimated 1.4billion people living in China, something needed to be done in order to lower the birth rates and control the fast growing population. The solution the Chinese government came up with was the one child policy. They set up a number penalties and benefits in order to encourage the Chinese people to cooperate with this policy. The predicted outcome was to reduce the birth rates and reduce their population, which was ultimately affecting the Chinese economy. However, the one child policy created an unexpected crisis of its own, the creation of unequal demographics of gender and the start of a new cultural and economic trend. This paper is going to study the demographic changes between males and females as well as the cultural impact it has had in present day China due to the enactment of the one child policy in 1979. The reason to why China came into the population crisis was that people in China chose to have such large families because of the high mortality rates of their kids; they would not even live past the age of five. Families perceived that out of those ten kids only half of them would live, opted to have as many as they could to ensure that at least some of their kids would survive. As time passed people still held these beliefs, however medical innovations and better health care helped elongate the lives of those kids, consequently those families that decided to have many kids in order...
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...The purpose of the study is examine the relationship between advertising/promotion and brand switching in Chinese packaged product market. Secondly, to study the interaction between advertising/promotion and other relevant factors, and to investigate how customers’ responses to advertising and promotion can be influenced by other important factors, such as demographic factors, product categories, and price consciousness. The sample was norandom, there are selected which is two group of Chinese female respondent have been selected as sample of the survey questionnaire. One group is young women (20-25 years old); the other group is middle-aged women (40-45 years old). The sampling is good but there are error in distributing the questionnaires which the respondent come from different cities which may affect the the result of the finding. The result may not accurate due to the differences in behaviour, economic , income and lifestyle between the respondent. Futhermore, when we refer demographic variables on the questionnaires, there are only a matter of age had been tested.Researcher should test more than one demographic variables to investigate the impact of demographic variables on brand switching. The researchers submitted five hyphothesis which first hypothesis was Advertising and promotion have strong impact on customers’ brand choice. Second hypothesis was Advertising and promotion would have different impact on different stages of brand choice decision making. Third hypothesis...
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...multiple dimensions of work values, importance of these work values to people across 3 generations and a focus on Hospitality industry. The author’s approach is to find and shortlist research done on identification of work values, dimensions or factors under which they exist and the importance given to them based on the age of individuals (generation aspect). Post selection of a suitable research covering these criteria, the author attempts to apply these on a sample size from the Hospitality Industry to understand and report the relevance and findings. The sole reason of attempting this study is to analytically approach the challenges faced by human resources in managing a work force that is diverse and consists of different social & demographic profiles. The author believes that understanding of this would lead to better recruitment and retention strategies of managerial workforce in the hospitality industry. Short listing of available research: a) Research on Work Values: Many studies have been conducted on identifying work values in an institution, (Elizur, 1984; Hofstede, 1980; Mok et al., 1998; Pryor, 1987; Rokeach, 1973; Sagie et al., 1996; Super, 1970, 1973; White, 2005; Zytowski, 1970, 1994). Of these, the author chose Super’s (1970) WVI – Work Value Inventory. This method was chosen as it was reliable and has been used to study work values in hospitality industry earlier. (Chen et al., 2000; White, 2005). WVI is a work value measurement scale which lists the following...
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...Executive Summary Group 1 Blind Restaurant Experience Survey Analysis The blind restaurant experience is a relatively new concept that we have conducted the market research on to measure its feasibility in Dubai. Our survey restricted its scope to Dubai and the surrounding areas specifically due to it being the major attraction within the Emirates. This research investigates into the prominent demographic factors influential in deciding whether Dubai is the correct location for this unique dining experience. We used quota sampling from the Dubai Key Demographic Statistics from 2008 and 2010 provided to us to adequately represent our target market. We choose to gather our statistics from the most popular malls in Dubai which gave us an excellent pool to sample from, including the correct factors like age, gender, nationality and location. About 87% of the sample’s age group is between 18-42 which are most likely the individuals that will visit the mall and could be prospective customers for this restaurant (Fig.1). Similarly the gender and nationality were considered, the majority of sample’s nationality being Asian at 54% and Arabs at 34% combined for a total 88% which accurately represents the population of Dubai (Fig.3). We concluded that the most beneficial location within Dubai for this concept would be either Dubai Mall or Mall of the Emirates because of tourists, which is the highest percentage of sample, as well as having the highest potential for visiting (Fig.4)...
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...Southern Cross University ePublications@SCU Southern Cross Business School 2003 The generation gap and cultural influence: a Taiwan empirical investigation Huichun Yu Peter Miller Southern Cross University Publication details Post-print of: Yu, HC & Miller, P 2003, 'The generation gap and cultural influence: a Taiwan empirical investigation', Cross Cultural Management: An International Journal, vol.10, no. 3, pp. 23-41. Published version available from: http://dx.doi.org/10.1108/13527600310797621 ePublications@SCU is an electronic repository administered by Southern Cross University Library. Its goal is to capture and preserve the intellectual output of Southern Cross University authors and researchers, and to increase visibility and impact through open access to researchers around the world. For further information please contact epubs@scu.edu.au. Post-print of: Yu, HC & Miller, P 2003, 'The generation gap and cultural influence: a Taiwan empirical investigation', Cross Cultural Management: An International Journal, vol.10, no. 3, pp. 23-41. The authors Hui-Chun, Yu is a DBA (Doctor of Business Administration) candidate in the Graduate College of Management of Southern Cross University, New South Wales, Australia. Dr Peter Miller is a senior lecturer in the School of Social and Workplace Development at Southern Cross University, New South Wales, Australia. Contact details: Southern Cross University Division of Business PO Box 42 Tweed Heads NSW 2485...
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...Research Brief N AT I O N A L D E F E N S E R E S E A R C H I N S T I T U TE China and India The Asian Giants Are Heading Down Different Demographic Paths RAND ReseARch AReAs ChiLDREN AND FAMiLiES EDUCAtiON AND thE ARtS ENERgy AND ENviRONMENt hEALth AND hEALth CARE iNFRAStRUCtURE AND tRANSPORtAtiON iNtERNAtiONAL AFFAiRS LAW AND BUSiNESS NAtiONAL SECURity POPULAtiON AND AgiNg PUBLiC SAFEty SCiENCE AND tEChNOLOgy tERRORiSM AND hOMELAND SECURity C hina and India, the world’s most populous nations, have much in common: Each has more than 1 billion residents; each has sustained an annual gross domestic product (GDP) growth rate over the past decade that is among the world’s highest—9 percent for China and 7 percent for India; and each has been among the world’s most successful in weathering the storm of the recent global recession. Yet a closer look reveals stark demographic contrasts between the two nations that will become more pronounced in the coming decades. These differences hold implications for China’s and India’s relative economic prospects and point to sharply different challenges ahead for each nation to sustain and build on recent economic growth. Abstract Demographic contrasts between china and India will become more pronounced in the coming decades, and these differences hold implications for the countries’ relative economic prospects. china’s population is larger than India’s, but India’s population is expected to surpass china’s by 2025. chi...
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...Research Brief N AT I O N A L D E F E N S E R E S E A R C H I N S T I T U TE China and India The Asian Giants Are Heading Down Different Demographic Paths RAND ReseARch AReAs ChiLDREN AND FAMiLiES EDUCAtiON AND thE ARtS ENERgy AND ENviRONMENt hEALth AND hEALth CARE iNFRAStRUCtURE AND tRANSPORtAtiON iNtERNAtiONAL AFFAiRS LAW AND BUSiNESS NAtiONAL SECURity POPULAtiON AND AgiNg PUBLiC SAFEty SCiENCE AND tEChNOLOgy tERRORiSM AND hOMELAND SECURity C hina and India, the world’s most populous nations, have much in common: Each has more than 1 billion residents; each has sustained an annual gross domestic product (GDP) growth rate over the past decade that is among the world’s highest—9 percent for China and 7 percent for India; and each has been among the world’s most successful in weathering the storm of the recent global recession. Yet a closer look reveals stark demographic contrasts between the two nations that will become more pronounced in the coming decades. These differences hold implications for China’s and India’s relative economic prospects and point to sharply different challenges ahead for each nation to sustain and build on recent economic growth. Abstract Demographic contrasts between china and India will become more pronounced in the coming decades, and these differences hold implications for the countries’ relative economic prospects. china’s population is larger than India’s, but India’s population is expected to surpass china’s by 2025. chi...
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...Huizhou, China is a multinational electronic company. The Creative Life (TCL) has been trying to capture the market overseas through merger and acquisitions. This research report is based on the study of how TCL can improvise demographic variables and use the data to extract results on the level of income and their buying power. Considering the scenario that the company is trying to launch a hi-end tablet in India or United States the data is collected. In order to examine the two markets the research problem has been identified: What are the attributes that will lead to higher purchasing power of the consumers for hi-end tablets? Research questions and hypothesis are constructed to find the relationship between age, gender income, type of employment, and level of education. The study involve the used exploratory research design to examine the objectivity, nature and the dependability. Income is used to assess the buying power of the individuals. How can income affect a greater buying power, how the type of employment caters to greater income level and how education can lead to high income is all discussed in details in the report. Questionnaire is completed in the form of an online survey. Quantitative information is collected on the basis of the demographic data for e.g. age, gender, income and education. The appendices provides detailed tests that were run on the variables. Results reveal that the certain relationships between the variables are significant however, some of...
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...CHAP TER Market Segmenting, Targeting, and Positioning C O M P E T E N C Y O B J E C T I V E S F O R M A S T E R Y 1. Identify the role of market segmentation in developing a marketing strategy. 2. Identify criteria for market segmentation. 3. Identify common types of positioning strategies. 5 Suppose you’ve created a great new offering you hope will become a hot seller. Before you quit your day job to market it, you’ll need to ask yourself, “Who’s going to buy my product?” and “Will there be enough of these people to make it worth my while?” Certain people will be more interested in what you have to offer than others. Not everyone needs homeowners’ insurance, not everyone needs physical therapy services, and not every organization needs to purchase vertical lathes or CT scanners. Among those that do, some will buy a few, and a few will buy many. In other words, in terms of your potential buyers, not all of them are “created equal.” Some customers are more equal than others, however. A number of people might be interested in your product if it’s priced right. Other people might be interested if they simply are aware of the fact that your product exists. Your goal is to figure out who these people and organizations are. To do this you will need to divide them up into different categories. The process of breaking down all consumers into groups of potential buyers with similar characteristics is called market segmentation. The key question you have to ask yourself when segmenting...
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...witnessed the expansion of technology, with such things as the personal computer, video games, cable TV, Internet etc.. They are generally considered as very independent and self-sufficient because many of them were born in an era where their families earned two incomes and where divorce rates were rising. This generation was born into a faltering economy therefore witnessed the struggle their parents went through to maintain their jobs, they tend to ignore their leaders and are less committed to one employer because of that. According to the US Census Bureau in their 2009 statistical abstract and also the 2001 Canadian census on education statistics, Generation X generally has higher education levels than other age groups. The demographic group following Generation X is known as Generation Y. This generation ranges from the mid 70’s to the early 90’s. Unlike their predecessors, Generation Y prioritizes a balanced work-life schedule. They are less willing to work long hours at mediocre jobs at the expense of their social lives. They prefer having...
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...Coast Marketing”) Saint Mary’s College of California Abdul Malik Khan | Maria Ahlqvist | Alexandra Smith | Maria Orozco | Alisa Mosman | Matt Cardoza | Ally Short | Matt King | Amanda Minguillon | Melissa Queen | Anthony Costa | Nick Fong | Ben Rigel | Nick Tuttle | Betsy Serrano | Nicole Arce | Britany Linton | Nirbhik Trehan | Dawn Shipley | Priscilla Esparza | Dayna Best | Steven Dawson – Roberts | Elanor Pitts | Steven Vargas | Evan Schlinkert | Thomas Vo | James Palmer | Tommy Mohoric | John Howe | Tracy Vasquez* | Maddy Aliotti | | Professor Eric Kolhede*Coordinator | | Table of Contents I. Executive Summary 1 II. Research Problem 3 III. Situation (SWOT) Analysis 7 A. External Macro-environmental Forces 7 1) Demographic and Social/Cultural Trends Purpose 7 2) Economic Environment 16 3) Technological Dimension 21 4) Political Environment 27 5) Legal Environment 31 6) Cooperative Environment 33 7) Product Market Analysis 36 8) Competitive Analysis 50 B. Internal Environment 71 1) Introduction 71 2) Resources 75 3) Marketing Mix Program 77 4) Conclusion 77 IV. Primary Research 79 A. Focus Groups 79 B. Sampling Plan 93 1) Population 93 2) Sample Size 94 3) Sampling Method 94 V. Primary Research Findings - Uni variate Data Analysis 99 VI. Strategic Marketing Plan 123 A. Segmentation Analysis 123 1) Identifying Segments 123 2) Segment Profiles 124 B. Targeting Strategy 128 C. Positioning Strategy 128 1) Followers 128 2) Casuals...
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...Journal of Retailing and Consumer Services 20 (2013) 189–199 Contents lists available at SciVerse ScienceDirect Journal of Retailing and Consumer Services journal homepage: www.elsevier.com/locate/jretconser Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing Anders Parment Stockholm University School of Business, Stockholm University, Department of Marketing, S-106 91 Stockholm, Sweden a r t i c l e i n f o Available online 29 January 2013 Keywords: Generational cohorts Generational marketing Market segmentation Generation Y Baby Boomers Consumer behavior Purchase involvement Retail strategies abstract This paper presents some significant empirical findings about generational cohorts and their shopping behavior. Marketing has long relied on the use of market segmentation. While birth age has been a useful way to create groups, it describes segments but does not help to understand segment motivations. However, environmental events experienced during one’s coming of age create values that remain relatively unchanged throughout one’s life. Such values provide a common bond for those in that age group, or generational cohort. Segmenting by ‘coming of age’ age provides a richer segmentation approach than birth age. This study compares two significant cohorts: Baby Boomers and Generation Y, with respect to their shopping behavior and purchase involvement for food, clothing and automobiles. For the three types of products...
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...last 10 years, with the development of the technology, “Social Media” concept entered literatures and spreaded quickly and became a powerful material on both individual and institutional perspective. Also it’s growing its power every day. Nowadays, lots of companies could not resist of this power and settled it in their business dynamics to take advantage of social media. Lots of the companies using social media on their marketing strategies and number of firms that use social media on customer feedbacks growing day by day. With these methods, companies are trying to turn over social media threat to an opportunity. The other fact that must be discussed about social media is, collecting personal and demographic data from registered users and there is no method to restrict using of these data for intelligence information and commercial purposes without approval of the users. The other interesting fact is, the number of users that registered only top 10 favorite social networks is more than the population of the world that uses internet. Although there are lower age limits on most of the social networks, the statistics show these rules are breaking. With social networks, information can be shared by thousands of people within minutes. On the other hand, with the use of social media (especially by Y and Z generations) growing day by day, the question –ironically- occurs in the people’s mind. “Does the social...
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