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THE CHINESE FIREWORKS INDUSTRY

op yo Ruihua Jiang wrote this case under the supervision of Professor Paul W. Beamish solely to provide material for class discussion.
The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality.

This publication may not be transmitted, photocopied, digitized or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western
University, London, Ontario, Canada, N6G 0N1; (t) 519.661.3208; (e) cases@ivey.ca; www.iveycases.com.
Copyright © 2011, Richard Ivey School of Business Foundation

Version: 2014-11-17

tC

In February 2009, Jerry Yu was spending the Chinese New Year holidays in Liuyang (lee-ou-yang), a city known as “the home of firecrackers and fireworks,” located in Hunan Province in China. Jerry was an
ABC (America-Born-Chinese). With an MBA, he was running a small family-owned chain of gift stores in
Brooklyn, New York. Liuyang was his mother’s hometown. During his visit, his relatives invited him to invest in a fireworks factory that was owned by a village. Mr. Yu had been impressed by the extravagant fireworks shows he had seen during the festival; however, he wanted to assess how attractive the Chinese fireworks industry was before he even looked at the financial details of the factory.
HISTORY OF FIREWORKS AND FIRECRACKERS

No

Fireworks referred to any devices designed to produce visual or audible effects through combustion or explosion. The art of making fireworks

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