...Marketing Mix Based on the information gathered from the UK data, carrying out a relative study on the internal analysis of Kettle brand of potato chips is necessary. This analysis will give a further insight into their portfolio and performance and the steps taken to achieve their goals and objectives. As there is much more to marketing than just advertising, “Marketing Mix” refers to a combination of many elements that a company can use to market its product. It essentially looks at everything an organization can do to ensure success in marketing of its product to consumers. The marketing mix is designated by the common phrase penned by Jerome McCarthy (1960) as, “The 4 P’s of Marketing.” The 4 main “P’s” are Product, Price, Place, and Promotion. They are the foundation to the marketing mix. However, in this day and age the marketing mix has extended to 3 more P’s. They are People, Process, and Physical Evidence (Packaging). Positioning is also sometimes known as one of the P’s in the marketing mix. According to Mullins et al (2005:201), it is the perception of a product by a consumer, relative to their needs and competing products and how the company in charge of this product, aims to achieve this mindset [pic] Figure 1: Adapted [online] The Times 100 business case study (A Mcdonald’s Restaurants Case study) As seen in Figure 1 above, all four components which are inextricably interrelated, features potentially infinite...
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...Wonks Potato Chip Industry Misti Hubbard ECO204: Principles of Microeconomics Instructor: Susan Didriksen Friday, August 03, 2012 In this essay I will be covering the benefits of the new monopoly, and the changes which will occur in price and output of the product in this particular type of market structure; and market structure that will most benefit the Wonks potato chip industry. The potato chip industry in the northwest was running in competitive equilibrium in 2007. In 2008 two lawyers quietly bought all the firms and created a monopolistic company called “Wonks” in order for Wonks to operate efficiently, Wonk’s had to hire a management consulting firm which then estimated a different long-run competitive equilibrium. Economist divided the market conditions into four major categories: (1) monopoly, (2) pure competition, (3) monopolistic competitive, (4) oligopoly. In a monopoly, a single business or company supplies a product and or service for which buyers cannot find a substitute. A Monopoly may arise when one company can supply a given commodity more cheaply than two more companies can. Our textbook defines a monopoly as “an industry composed of only once firm that produces a product for which there are no close substitutes and in which significant barriers exist to prevent new firms from entering the industry” (Case, 2009). By purchasing all firms involved with the potato chip industry the two lawyers have created a pure monopoly. A pure monopoly...
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...Comparative Test Brand Rank Weight Price (in gm.) (in `) potato Chips Bingo Parle Lays Haldirams Pringles Uncle Chips 1 2 3 4 5 6 7 8 9 1 3 4 66 84 63 66 182 72 200 60 18 130 110 120 150 20 20 20 15 122 20 42 10 5 20 15 20 20 Branded Chips & Snacks Stay within Munching limits! Bikano Balaji Diamond Snack Food Kurkure Bikano Chatex Parle Fulltoss Haldiram’sTakatak 2 Branded chips and snacks have become part of the daily diet for rural and urban kids in india. Working parents prefer to buy the branded chips and snacks as they believe that these are prepared hygienically and will provid some amount of energy and nourishment that the children are deprived of because of their parents busy schedules. Parents tend to forget that chips and snacks are fillers and not a whole meal that provides nutrition in some proportion. Consumer VOiCe did comparative testing of well known chips and snacks brands to find out how well these products perform on health and hygiene parametres . Fortunately all the tested products were endorsed as hygienic and as far as being healthy, the manufacturer were playing with words – ‘no added msg’, ‘edible oil’, ‘iodized salt’. So many different names confusing even educated consumers searching for definition of these words in dictionaries rather than being able to make a quick decision as to which product is most suited for them. Read our report to help you make a better choice next time! F rom being a poor man’s staple diet ensuring sufficient...
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...Chocolate Chip Cookies One of my family’s treats is homemade chocolate chip cookies. From the smell of the kitchen to the gooey, hot cookies coming out of the oven, making chocolate chip cookies makes me a hero in my home. As long as there is a gallon of milk in the fridge to go along with this yummy treat, my family is ready for chocolate chip cookies anytime. Oftentimes, my sister and I make the cookies together to enjoy some conversation and time while making a delicious treat. Chocolate chip cookies not only bring my sister and me together, but they provide us with a delightful treat, and they allow us to share them with our entire family once we have our finished product. Usually my sister and I prepare in advance. We make sure we have enough ingredients between the two of us, and we make a list of missing ingredients to pick up from the grocery store. My sister usually comes to my house to bake. On her way, she stops to the store and brings the needed ingredients as well as the ingredients she had at her own house. For chocolate chip cookies, one of the many different types of cookies that we bake, we use the Pillsbury cookie recipe found on the back of the bag of chocolate chips. We have found through the years that this recipe is our family’s favorite. Therefore, the most important ingredient is the Pillsbury chocolate chips! This particular recipe is based on the eleven ounce packing that we often use. Depending on our final goal, we may use larger bags of chips, following...
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...CASE STUDY: Chipping Away at Intel General Environment 1. Social Important as a semiconductor business, provided as the biggest chip maker in the industry. Intel’s mindset is toward better customer relations and away from perspective of being the only real competition in the marketplace. 2. Technological Concerned with chip making for PCs but then went beyond it into the production of information and communication appliances as well as providing services related to the Internet. Barrett created a new wireless unit that combined new acquisitions such as DSP Communications Inc. ( a chipset supplier for digital communications) with Intel’s memory operations. 3. Economic Affected by Septemeber 11, 2001 and needed to withdraw investments in new markets (production of network servers and routers and e-commerce service for small businesses) due to direct result of the downturn in economic condition. Intel’s shares also suffered. At $26, were down to 60 pecent compared to their highest over the previous years and get worse after the downturn and fell further to $20 by October. 4. Ecological Not being mentioned in the case. 5. Political Operates on a global basis and so be attuned to different governmental and country requirements in its distribution and sales. The manufacturing plant in Hamburg, Germany suggests an important political dependency that must be monitored. Task Environment...
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...Future Statement For this report I am to write of a technology that I could see evolving in the near future and so the technology I could possibly see becoming widespread is micro chip implantation , able to store, transmit, and capture data in real time with other chips or servers like using your identification or even a debit card to even a hand held gps unit and compacting it all into a chip the size of a eraser and implanting it into a humans limb now this by its self is amazing but then the limitations grow exponentially. The first impact this could have would be with Society. Now Society as a whole might clash with this concept at first due to some fundamental human traits such as invasion of privacy, This chip if left unchecked could function the same as a gps unit and give someone the ability to track individuals making such things as missing person’s would be much easier to find. The second impact would be Economy. This could change everything we know about current banking practices by allowing your banking information to implanted on this micro chip and injected in to yourself so that instead of swiping a card your data is automatically registered and updated with your actual bank to route funds and make payments and deposits. The third and final impact I could foresee is Politics. Now imagine a world where your personal and life data is stored on your body and can be accessed there would surely be very little information that could not be accessed either by...
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...inconsistencies in his mathematics calculations. Found after he added a Pentium System to his computer group. Upon Further inspections and calculations, he contacted Intel with his results. Intel denied that there was a problem with their chips. When it became clear that their chips were flawed, and the accusations were true. Intel changed its policy, admitting that their chips were indeed defective. Intel agreed to replace the defective chips for free, but only if the uses could demonstrate that they needed and unflawed chip. In the fall of 1994, IBM decided to halt all shipments on their Pentium based computers. After they discovered the Flaw during their testing. Intel finally agreed to replace the flawed microprocessors for anyone who asked for a replacement. Because Intel new about the Flawed chips before it surface in the press. They had already corrected the problem on another version. Intel continued to sell the Flawed chips, and had planned to continue its bad practices until the bad chips were exhausted. In doing this Intel had to write off 475 million dollars to solve the problem, when they could have corrected it from the beginning. Intel has learned from their mistake and now feel that flawed chips should be replaced before and upon request, no matter how insignificant the problem seems to be. If the same flaw was to happen in a new CPU today, I think especially if the company decided to cover it up like Intel did. It would cost the...
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...after the fact was a huge let down for customers. Customers expect that if a company finds a problem with their products that they inform them about it and provide a fix to the problem. Intel finally announces in December of 1994, that there would be a total recall, replacement, and destruction of all of the flawed processors. Something that should have happened months before. Finally, they have done right. Intel commits to purchase of all chips produced through the end of the year in January 1995. Intel sets aside 420 million dollars to cover costs of replacing all flawed processors upon request in mid-December 1994. If a flaw of this nature happened again today, with the economy as it is and they acted as they did back in 1994. Intel would more than likely be looking for a way to run. Today, Intel has competition that could very well take Intel customers. The only thing Intel may have to hold them up is a government bail. The only reason that would happen is because Intel produces a major amount of government computers have a chip made by...
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...Unit 5 Analysis 1: Pentium Flaw In the summer of 1994, Intel discovered the Pentium Flaw. Once discovered they decided that their chips did not need to be recalled because the chance of the average user finding out about the error was 1 in 9 billion. Thomas Nicely, a professor at Lynchburg College in Virginia, made the error public. He had sent an e-mail to several colleagues. Nicely was using a few computers to compute mathematical problems. He wanted to prove they had enough power to do so. I feel Intel did not handle the problem professionally at all. While Intel knew that there was a flaw in the chip, they continued to send out a defective product. Regardless of who might discover the error, they should have recalled the chip to have them replaced. By deciding to send out the flawed processor, this probably helped the company as well. Before this mistake, not many people were aware of Intel. After months of research, Intel finally decided to recall the chip. Thomas Nicely had then run over a quadrillion calculations on a revised chip and was unsuccessful of reproducing the error. I am unsure of the outcome if a similar flaw like this were to happen today. With the help of social media and the internet, word of any flaw or error today would spread like wildfire. The old rule of thumb is 1 tells 10, well now it's more akin to 1 tells 10,000. I believe that if a homogeneous situation were to occur it would be handled expeditiously and promptly. I’m sure Intel has new policies...
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...people to see if they were also having the same problem. After a couple days Thomas wasn’t the only person who realized there was a problem. People around the world who had access to the Internet found this out. The diversion result from Pentium was off by sixty-one parts per million. Intel then was forced to tell people about this hiccup but said that it was of little importance and that it wouldn’t affect most people in a big way. Even though this was most likely true it made everyone feel like they messed up and nobody wants something that doesn’t work how it’s supposed to even if it’s off a little. Intel then felt the need to tell customers that if their Pentium chip was flawed in any way they would replace it with Pentium chips that were flawless. Not a lot of people even bothered to replace their chips at all. In, 1995 Intel had to pay $475 million because of the flawed processors. My opinion on the “Pentium Flaw” is that it is a complete outrage. Everyone always wants the best of the best and if it has a flaw people tend to keep away from it. If the new IPhone came out the same day as the new Galaxy S3 and there were rumors of the IPhone having some type of bug in it, people might lean more towards the Galaxy S3. The problem is they had somebody who knew about the problem and then proceeded to still sell the product. That is simply unfair and completely unprofessional for a huge company like Intel. If there was another incident like the Pentium flaw that happened...
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...One interesting thing you will see with the use of two BIOS chips. The M-BIOS chip is the Main BIOS chip and the B-BIOS chip is the Backup BIOS chip, which is used to rewrite the M-BIOS chip if it becomes corrupted. LGA Stands for Land grid array It works a a few processors such as the Intel Core i7,i3,i5 Xeon, Pentium, Celeron. The purpose of the LGA 1156 Is to connect a processor to the motherboard. The Intel H55 Chipset utilizes the 1st gen. Intel i core series CPUs integrated graphics capability. The Giga byte GA-H55M-UD2H is great for charging Apple devices with by turning it on and off, having 3x’s the power for USB for great USB usage. It also has an easy BIOS setting as well as 2 PCI-E 2.0x 16 graphics interface with ATI Cross Fire X support for graphics performance. The AMD 770 Northbridge chipset is used with the Phenom Series made by ATI. This is used for performance for the graphics. The AMD SB710 Southbridge chipset is a high-performance embedded platform solution that packs HyperTransport™ 3.0 Technology, 1 PCI Express® Generation 2, DirectX® 10 and high definition hardware video decode into a solution targeted at high end embedded client applications. It is for use with Embedded AMD Athlon single and dual-core processors from 8W to 35W. Also it is designed to also be compatible with quad-core AMD Phenom processors. It has up to 128MB DDR3 dedicated frame buffer (sideport memory) for optimizations in power savings and video decoding. Used for operating system...
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...http://www.unievydavatelu.cz/gallery/files/kettle_brochure_web.pdf Linking to the CSF’s mentioned, Kettle Chips should invest in a new newspaper advert in order to connect with consumers and create awareness of the new healthy product but also the increase in their sustainability. The Company could also invest in giving out samples in stores. This would allow a PR of the company to inform the consumer about the product (Knowledge), the consumers would be able to try it (Feelings), and the PR would be able to see the reaction of the customer to the advertising and the actual product ( Behaviour) (Page 286 graph). This could even act as a marketing research for the future. Place Place is the ’company activities that make the product available to customers’ (Kotler and Armstrong, 2010, p76). (Baines et al, 2013) provide a channel structure model which identifies Kettle Chips as having a ‘’hybrid’’ channel structure where They sell directly to retailers, particularly large national grocery store and drug store chains, and indirectly through wholesale distributors to independent and small regional retail grocery store chains and convenience stores. They also sell Kettle Chips to mass merchandisers, club stores, convenience stores and through other retail channels (page 336). In reference to the identified CSF, where the company is to develop a dried Fruit/Nut snack, Kettle Chips could maintain the channel of distribution but start selling to different places such as gyms or health...
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...Performance Control at Happy Chips Incorporated Table of Contents Abstract…………………………………………………………………………………………....3 Performance Control at Happy Chips Incorporated……………..…………………………….4 – 7 Happy Chips Segment Profitability Analysis……………………………………………………..8 Happy Chips Income Statement and Annual Logistics Cost by Segment….……………………..9 References………………………………………………………………………………………..10 . Abstract The director of logistics at Happy Chips Incorporated had recently circulated a letter that came from the only mass merchandiser, Buy 4 Less, complaining of poor performance. Buy 4 Less is looking for Happy Chips to increase deliveries by one per week to ensure no stockouts occurred, install an automated order inquiry system costing $10,000 to increase customer service responsiveness, and to decrease prices by five percent. Happy Chips management decided to complete a segment profitability analysis to see where they may be able to increase company profits. Through extensive research the paper shows that out of the three segments Buy 4 Less was losing the company money, while the grocery and drug segments were both producing profits. This paper will also show what it would look like if Happy Chips followed through with the Buy 4 Less requirements and what profits would look like if the mass merchandise segment was dropped all together and prices were raised by twenty percent. While several things can...
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...ABSTRACT This study intends to resolve the problems of a parent and a child regarding on the vegetable that most children do not eat, the ampalaya. The investigation will be conducted by making Ampalaya chips which we aim to give interest to it for children. Our objective would be to create a better way for children to eat vegetables. Another is to help guardians make a much more create and fun way to feed children vegetables and to make a cheap and easy snack for everyone especially children. CHAPTER I INTRODUCTION Momordica charantia also known as Bitter Melon is a tropical and subtropical vine of the family Cucurbitaceae, widely grown in the Amazon, Carribean, South east Asia such as Philippines for its edible fruit. Ampalaya or bitter melon also known as bitter gourd as the name implies has a bitter taste due to the presence of Momordicin, and is believed to be among the most bitter of all vegetables. Ampalaya Bitter Melon is a climbing vine that grows up to 5m, with tendrils up to 20cm. long. Amplaya leaves are heart-shaped, 5-10 cm across, cut into 5-7 lobes. Each Ampalaya Bitter Melon plant bears separate yellow male and female flowers. Ampalaya bears fleshy green fruit, oblong shaped with pointed ends, ribbed and wrinkled, bursting when mature to release seeds. Ampalaya seeds are flat with ruminated margins. A. BACKGROUND OF THE STUDY Bitter melon or Ampalaya is said to be the most bitter of all vegetables of cooking in Asian countries. Different...
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...What are Blue Chips? Blue Chips are stocks of well-established companies with strong track records. When we refer to blue chips they are often known companies in the country. They are somewhat treated as icons in their respective industries. In terms of financial resources, blue chip companies are known to have large amount of capital. They are known to be profitable, pays regular dividends to its stock holders, and have a good rating on their debts. Image taken from oldvegaschips.com How’s the Performance of Blue Chips? Let’s take one blue chip stock for example. Jollibee Foods Corporation (JFC) has been a great performer in the Philippine Stock Market during the last decade. As you can see in the chart below, the direction of its price is generally upward. JFC is the parent of Jollibee, the country’s leading fast-food chain brand. And if you would add all Chowking, Greenwich Pizza, Red Ribbon, Mang Inasal and Burger King stores it will total to 2,510 food-chains worldwide and a total sales of 82.1 billion pesos (around 2 billion US Dollars). Generated from http://investing.businessweek.com Is it Safe to Invest in a Blue Chips Stocks? All stock market investments has no guarantee of earning you money. Stocks investment is always involved with high risks. The market can go very high but sometimes it can go crashing down. If you plan to do short-term investment only, then I might say that blue chip stocks are not really the best choice. But, is it safe to invest in blue...
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