...CASE STUDY: Chipping Away at Intel General Environment 1. Social Important as a semiconductor business, provided as the biggest chip maker in the industry. Intel’s mindset is toward better customer relations and away from perspective of being the only real competition in the marketplace. 2. Technological Concerned with chip making for PCs but then went beyond it into the production of information and communication appliances as well as providing services related to the Internet. Barrett created a new wireless unit that combined new acquisitions such as DSP Communications Inc. ( a chipset supplier for digital communications) with Intel’s memory operations. 3. Economic Affected by Septemeber 11, 2001 and needed to withdraw investments in new markets (production of network servers and routers and e-commerce service for small businesses) due to direct result of the downturn in economic condition. Intel’s shares also suffered. At $26, were down to 60 pecent compared to their highest over the previous years and get worse after the downturn and fell further to $20 by October. 4. Ecological Not being mentioned in the case. 5. Political Operates on a global basis and so be attuned to different governmental and country requirements in its distribution and sales. The manufacturing plant in Hamburg, Germany suggests an important political dependency that must be monitored. Task Environment...
Words: 424 - Pages: 2
...Future Statement For this report I am to write of a technology that I could see evolving in the near future and so the technology I could possibly see becoming widespread is micro chip implantation , able to store, transmit, and capture data in real time with other chips or servers like using your identification or even a debit card to even a hand held gps unit and compacting it all into a chip the size of a eraser and implanting it into a humans limb now this by its self is amazing but then the limitations grow exponentially. The first impact this could have would be with Society. Now Society as a whole might clash with this concept at first due to some fundamental human traits such as invasion of privacy, This chip if left unchecked could function the same as a gps unit and give someone the ability to track individuals making such things as missing person’s would be much easier to find. The second impact would be Economy. This could change everything we know about current banking practices by allowing your banking information to implanted on this micro chip and injected in to yourself so that instead of swiping a card your data is automatically registered and updated with your actual bank to route funds and make payments and deposits. The third and final impact I could foresee is Politics. Now imagine a world where your personal and life data is stored on your body and can be accessed there would surely be very little information that could not be accessed either by...
Words: 332 - Pages: 2
...inconsistencies in his mathematics calculations. Found after he added a Pentium System to his computer group. Upon Further inspections and calculations, he contacted Intel with his results. Intel denied that there was a problem with their chips. When it became clear that their chips were flawed, and the accusations were true. Intel changed its policy, admitting that their chips were indeed defective. Intel agreed to replace the defective chips for free, but only if the uses could demonstrate that they needed and unflawed chip. In the fall of 1994, IBM decided to halt all shipments on their Pentium based computers. After they discovered the Flaw during their testing. Intel finally agreed to replace the flawed microprocessors for anyone who asked for a replacement. Because Intel new about the Flawed chips before it surface in the press. They had already corrected the problem on another version. Intel continued to sell the Flawed chips, and had planned to continue its bad practices until the bad chips were exhausted. In doing this Intel had to write off 475 million dollars to solve the problem, when they could have corrected it from the beginning. Intel has learned from their mistake and now feel that flawed chips should be replaced before and upon request, no matter how insignificant the problem seems to be. If the same flaw was to happen in a new CPU today, I think especially if the company decided to cover it up like Intel did. It would cost the...
Words: 292 - Pages: 2
...after the fact was a huge let down for customers. Customers expect that if a company finds a problem with their products that they inform them about it and provide a fix to the problem. Intel finally announces in December of 1994, that there would be a total recall, replacement, and destruction of all of the flawed processors. Something that should have happened months before. Finally, they have done right. Intel commits to purchase of all chips produced through the end of the year in January 1995. Intel sets aside 420 million dollars to cover costs of replacing all flawed processors upon request in mid-December 1994. If a flaw of this nature happened again today, with the economy as it is and they acted as they did back in 1994. Intel would more than likely be looking for a way to run. Today, Intel has competition that could very well take Intel customers. The only thing Intel may have to hold them up is a government bail. The only reason that would happen is because Intel produces a major amount of government computers have a chip made by...
Words: 367 - Pages: 2
...Unit 5 Analysis 1: Pentium Flaw In the summer of 1994, Intel discovered the Pentium Flaw. Once discovered they decided that their chips did not need to be recalled because the chance of the average user finding out about the error was 1 in 9 billion. Thomas Nicely, a professor at Lynchburg College in Virginia, made the error public. He had sent an e-mail to several colleagues. Nicely was using a few computers to compute mathematical problems. He wanted to prove they had enough power to do so. I feel Intel did not handle the problem professionally at all. While Intel knew that there was a flaw in the chip, they continued to send out a defective product. Regardless of who might discover the error, they should have recalled the chip to have them replaced. By deciding to send out the flawed processor, this probably helped the company as well. Before this mistake, not many people were aware of Intel. After months of research, Intel finally decided to recall the chip. Thomas Nicely had then run over a quadrillion calculations on a revised chip and was unsuccessful of reproducing the error. I am unsure of the outcome if a similar flaw like this were to happen today. With the help of social media and the internet, word of any flaw or error today would spread like wildfire. The old rule of thumb is 1 tells 10, well now it's more akin to 1 tells 10,000. I believe that if a homogeneous situation were to occur it would be handled expeditiously and promptly. I’m sure Intel has new policies...
Words: 287 - Pages: 2
...people to see if they were also having the same problem. After a couple days Thomas wasn’t the only person who realized there was a problem. People around the world who had access to the Internet found this out. The diversion result from Pentium was off by sixty-one parts per million. Intel then was forced to tell people about this hiccup but said that it was of little importance and that it wouldn’t affect most people in a big way. Even though this was most likely true it made everyone feel like they messed up and nobody wants something that doesn’t work how it’s supposed to even if it’s off a little. Intel then felt the need to tell customers that if their Pentium chip was flawed in any way they would replace it with Pentium chips that were flawless. Not a lot of people even bothered to replace their chips at all. In, 1995 Intel had to pay $475 million because of the flawed processors. My opinion on the “Pentium Flaw” is that it is a complete outrage. Everyone always wants the best of the best and if it has a flaw people tend to keep away from it. If the new IPhone came out the same day as the new Galaxy S3 and there were rumors of the IPhone having some type of bug in it, people might lean more towards the Galaxy S3. The problem is they had somebody who knew about the problem and then proceeded to still sell the product. That is simply unfair and completely unprofessional for a huge company like Intel. If there was another incident like the Pentium flaw that happened...
Words: 420 - Pages: 2
...segment. Snack is describes as a small quantity of food eaten between meals or in place of a meal. Snack food generally comprises bakery products, namkeen, ready-to-eat mixes, chips and other light processed foods. According to Ministry of food processing, the snack food industry is worth Rs 100 billion in value and over 4,00,000 tonnes in terms of volume. Though very large and diverse, the snacks industry is dominated by the unorganized sector. According to a survey almost 1,000 snacks items and 300 types of savouries are sold across India. The branded snacks are sold at least 25% higher than the unbranded products. Though there is no particular time for snacks, normally they are consumed at teatime. There is large no. of varieties with specialities from all regions, which have gained national acceptance. The industry has been growing around 10% for the last three years, while the branded segment is growing around 25% per annum to stand at Rs.6000-Rs.6,500 crore, due to various reasons like Multiplex culture, snacking at home while watching T.V, pubs and bars. In the branded snacks market, Frito Lay commands a share of 45%, followed by Haldiram’s at 27% and ITC at 16%. The rest is divided between a handful of new entrants, wannabes and many regional players. Of the wide range of snacks available, potato chips constitute a sizeable...
Words: 1057 - Pages: 5
...Cultural Significance of a Hidden Treasure The United Nations named 2008 the International Year of the Potato[1], and for good reason. The potato has become the world’s largest non-grain food commodity and appears to be recession-proof. For this reason, the potato has become an economic savior in developing countries. The potato has many functions and is used world-wide in variety of dishes, coming in a multitude of forms. Potatoes symbolize man’s relationship with soil and have been idolized in Europe and other regions[2]. And recently, the potato has appeared heavily in politics with the motion to limit starchy foods in school cafeterias[3]. The potato can be a nutritionally rich, economically stable, culinarily diverse food that deserves a year of its own. Potatoes are a major part of the global food system but they are a unique cash crop in the sense that most of production is for local consumption[1]. Potatoes have a high perishability and transportation costs which keep exports of potatoes at a mere 6%[1]. For this reason, the prices of potatoes are determined by the local market, not the global market, and are seen as a food security crop that can especially help local farmers. National governments, with the help of the United Nations recent spotlight on potatoes, are using their governing powers to try to increase potato production. Peru, in an effort to reduce the high costs of imported wheat, have encouraged locals to purchase bread made with potato flour. China...
Words: 1348 - Pages: 6
...The snack food industry sector consists of establishment primarily engaged in the manufacturing of salted snacks such as potato chips, corn chips, tortilla chips, popped popcorn, pretzels and similar snacks as salted and roasted nuts and seeds. The snack food industry sector also includes consumer ready packaged chocolates and non-chocolatecandies, cookies and crackers, un-popped popcorn and meat snacks. The world snack food market has continued to grow reaching an estimated $66 billion in 2003. The United States continues to be largest market, according for about a third of the world’s total and Japan and the United Kingdom, together another quarter of the world’s total. Global market prospects U.S. snack food experts rebounded in 2003 increasing approximately 6.2% following a 9% drop in 2002. Since 1997n, U.S. experts of snack foods have hovered $1.1 to $1.3 billion. The largest trading partners of the U.S., NAFTA (Canada and mexico), accounted for over 53% of snack food exports. Export to those two countries combined increased almost 14%. Our second largest trading region is Western Europe, which accounted for about 14% of U.S. export, grew over 10%. In 2003, the Largest export category was chocolates and candy at 44%, followed by salted snack with34% and other snacks, (baked sweet goods, cookies and crackers meat snack s and popcorn) with 22%. While salted snacks experienced a 3.4% decline in export, candy , chocolates and non-chocolate combined grew almost 12% and...
Words: 1456 - Pages: 6
...Results of the Evaluation 6 Amount of Chips per Serving Size 6 Calories per Serving of Chips 7 Fat Content per Serving of Chips 8 Sodium Content per Serving 8 Taste of Each Bag of Chips 9 Conclusions 10 Introduction Everyday consumers face decisions that affect their well-being for the rest of their lives. These decisions surround everyday life for the average human being, one of the most important decisions being their diet. The consumers our feasibility report is aimed at are college students who are looking for the healthiest original potato chip option that Lay’s currently has available. To inform the consumer of the most appropriate way to sustain a healthy diet would take much more than this report covers, however we put together a list of three classic potato chip varieties offered by Lay’s. Many different potato chips flood the market these days and we feel that it is our job to inform the masses of the tastiest and healthiest chips on the market to date. Each day, consumers buy potato chips that contain large amounts of calories and fat. We are here to let the consumers know that they can consume great tasting potato chips without consuming all the fat. We chose to study the healthiest original potato chip made by Lay’s. We chose to use the only three original flavor potato chips offered by Lay’s. We chose to go with Lay’s brand potato chips because Lay’s company is a popular snack food maker and Lay’s chips are available at most grocery stores...
Words: 1355 - Pages: 6
...adapt accordingly. The external environment today is changing fast. This case study shows how McCain needs to identify changes in the external environment. It must then rise to the challenges posed by change. The external environment consists of everything outside the business. The McCain product most people recognise is chips. McCain is the world’s largest producer of chips. McCain buys 12% of the British potato crop. McCain is also one of the world’s largest frozen foods companies. McCain is a privately owned company with a strong market focus. This means that it carries out research to find out what consumers want. It then uses this market information to create products that consumers want to buy. McCain’s business focuses on frozen potato products and frozen light meals. It provides consumers with a wide variety of cut and seasoned potato products through UK retailers, like supermarkets and restaurants. These include roast potatoes, potato wedges, hash browns, waffles and potato croquettes. McCain produces more specific potato shapes like Potato Smiles, Crispy Bites and Sumthings (shaped as numbers) which appeal to younger consumers. McCain also makes pizzas. Chips have come a long way since the potato was first brought to this country by Walter Raleigh in the 17th century. By the...
Words: 2131 - Pages: 9
...form of health promotion by which mass media is used to deliver health promotion messages to target audiences. Media campaigns can be delivered in a variety of ways such as leaflets, TV advertisements, posters and product advertisements – being accessible in many ways. Media campaigns can be extremely effective in that it is easy to access the information provided at any given time through a variety of media forms. The information provided can be from any part of the world and regard issues which need to be raised hence cause individuals to think differently in regards to their health, adapting a healthier health model. An example of this is Cowpe’s study on media campaigns through chip-pan fires. Two 50 second commercials were shown on television in ten different regions were the cause of the chip pan fires were demonstrated as well as the way of prevention. The following year, three regions were again shown these commercials. The findings displayed those regions that the commercials made less of an impact on the regions that were shown the campaigns more times. These areas were overexposed to the campaign, reducing effectiveness. This shows that campaigns can become ineffective in that people may become desensitized to campaigns shown. The longer the campaign is shown on TV, the less effective it will be. Overall, media campaigns is an effective way in promoting health and influencing a positive adaption of health behaviour – however this is only possible if there is no...
Words: 264 - Pages: 2
...Marketing Mix Based on the information gathered from the UK data, carrying out a relative study on the internal analysis of Kettle brand of potato chips is necessary. This analysis will give a further insight into their portfolio and performance and the steps taken to achieve their goals and objectives. As there is much more to marketing than just advertising, “Marketing Mix” refers to a combination of many elements that a company can use to market its product. It essentially looks at everything an organization can do to ensure success in marketing of its product to consumers. The marketing mix is designated by the common phrase penned by Jerome McCarthy (1960) as, “The 4 P’s of Marketing.” The 4 main “P’s” are Product, Price, Place, and Promotion. They are the foundation to the marketing mix. However, in this day and age the marketing mix has extended to 3 more P’s. They are People, Process, and Physical Evidence (Packaging). Positioning is also sometimes known as one of the P’s in the marketing mix. According to Mullins et al (2005:201), it is the perception of a product by a consumer, relative to their needs and competing products and how the company in charge of this product, aims to achieve this mindset [pic] Figure 1: Adapted [online] The Times 100 business case study (A Mcdonald’s Restaurants Case study) As seen in Figure 1 above, all four components which are inextricably interrelated, features potentially infinite...
Words: 3524 - Pages: 15
...increase the desirability of certain foods. One of these specialists is Howard Moscowitz, a Harvard graduate with a degree in Experimental Psychology (Andrzejczyk 375). Moscowitz’s main goal is getting certain foods to their maximum “optimization” and “bliss point”” (Andrzejczyk 375). The “bliss point” of a food is the best version of itself. This bliss point is normally the culprit for fast food addiction. It gets you to the point where you need to eat more because it tastes so good. Potato chips are deemed as the “perfect junk food” (Andrzejczyk 375 . However one of the biggest issues, associated with potato chips, was people deemed them unhealthy. In 1957, potato chip sales were dropping off. Ernest Dichter, a psychologist, found that the reason for this drop off was that people felt guilty eating potato chips because of how unhealthy they are. With this, Frito Lay started reducing the sizes of potato chip bags and changed the term “fried” to “toasted” (Andrzejczyk 375). Potato chip companies also created a variety of flavors to appeal to more people. Cheetos has altered their product to make people eat more. They have come up with something called “Vanishing...
Words: 1272 - Pages: 6
...ACCURATE INSTITUTE OF MANAGEMENT AND TECHNOLOGY SUBMITTED TO: SUBMITTED BY: Prof. Mukesh Sehrawat KARAN WALIA AIMT DM13151035 ABSTRACT The first and foremost reason of taking up this project was the great growth shown by Bingo chips even after the presence of well established competitors such as Pepsi Co. What I have tried to understand in this research is the satisfaction level and the preference of consumers towards Bingo chips introduced by ITC. I even intend to study the most popular flavor of Bingo chips in the market amongst the sample chosen. Wafer and Snack industry are a very minor part of the food processing industry as the snack sector is largely unorganized. For this a survey was conducted in GREATER NOIDA where respondents were asked to fill a questionnaire The data was collected and analyzed to obtain conclusions This report carries an introduction of the company profile, detail of the methodology followed detailed data analysis and the results so obtained with the variety of graphs along with given. Table of contents S.No | TOPICS | 1. | Acknowledgement | 2. | Overview about the snack industry | 3. | SWOT analysis of snack industry | 4. | Company Profile...
Words: 3366 - Pages: 14
