...Essay on Cars Classification Cars have been around for over a hundred years. The first universal car in America was created by Henry Ford in 1908. This car was called the model ‘T’ also known as the Tin Lizzy. After the first car was introduced, the evolution of cars had changed in size, shape, and price. The most drastic change has been in price. Today, consumers have the options of choosing a car that is inexpensive in price to very expensive. An inexpensive car’s price range is anywhere from $15,000 to $25,000. An inexpensive car would consist of a Hyundai, Kia, Saturn and Honda. Some of the features to an inexpensive car consist of the interior design such as the cloth seats. The cloth seats in a car are made to provide temporary comfort for the driver to get from point A to point B. The stereo in an expensive car is considered to be a low end product. The engines however, in a Hyundai, Kia, Saturn and Honda are considered to be very reliable. Today, manufacturers make cars that offer a variety of engines. For example a consumer can have the option of choosing a car with a 1.0 to 24 horsepower engine. These types of engines are good commuter cars because even though they are very inexpensive, their engines are considered to be very reliable. Today, consumers have the options of choosing a car that is inexpensive in price to very expensive. An inexpensive car’s price range is anywhere from $15,000 to $25,000. An inexpensive car would consist of a Hyundai, Kia, Saturn and...
Words: 971 - Pages: 4
...Intermediaries Distribution Strategy Introduction One of the most important phases of your marketing strategy is choosing your intermediaries. Choosing the right intermediaries is vital to the triumph of the marketing strategy. This paper discusses the significance of choosing the most suitable channel members for a Car Audio manufacturer. We will discuss the criteria used in selecting their channel members as well as how these criterions apply to the car audio manufacturer. A) Importance of choosing appropriate channel members The channel members a company chooses will clearly affect all other marketing decisions. Distribution decisions can allow a product to have a standing in the market. The 2 intermediaries chosen should be united with the product itself. (The Importance of Distribution, 2013) There are many functions that intermediary channel members are more competent to perform. Channel members have the ability to add value to the car audio manufacturers’ product. Choosing appropriate channel members will allow them to make their product more accessible to consumers and available when they are needed. It will also insure their product is where people want it. Choosing the appropriate channel members will give the manufacture the opportunity to ensure the best customer service is provided throughout the sales process as well as after the purchase has been made. Choosing the appropriate Intermediaries can also help to lower the cost by creating routine transactions. When transactions...
Words: 1019 - Pages: 5
...Survey data analysis: We conducted an online survey and had 121 respondents from different US cities. Most of them did not use Peapod for their grocery shopping (Appendix A) * Attributes important for choosing Grocery Items: From our findings, we could find that most of the people cared about past experience at the store and price for choosing their grocery stores (Appendix B). Also the other major factors were nutritional information and looks of the items. Therefore, making the grocery experiences better and optimizing prices for the consumers could play an important role in the improvement of retention rate. Surprisingly people did not care about novelty aspect that usually is one of criteria’s to go for grocery shopping. * Attributes to choose the grocery destination: In order to segment the customers who might have different preferences for choosing the grocery destination, we did a cluster analysis (Appendix C) to perform the segmentation, but there was not much difference between the clusters and almost all of them across the three clusters chose – proximity, prices and quality as the important criteria. The good news for Peapod is that consumers do not care about touch and new products discovery while choosing their shopping destination. We also segmented customers into three categories – Non-peapod users, Peapod users and users who stopped using it to see if there are any differences in the preferences they might have (Appendix Heat-map)...
Words: 580 - Pages: 3
...There are multiple ways to get from one place to another – walking, bicycling, cars, subways, trains, boats and airplanes. The majority of people today use cars and airplanes when traveling long distances. However, choosing which mode of transport is best for a traveler generally relies on a few factors – price, comfort, safety, time and potential delays. So, what is the best way to travel long distances? Price is a key component in deciding how to make it from one place to another, because traveling any distance these days comes at some sort of cost. At one time, the car was the least expensive way to travel, because most people owned or had access to a car and gas prices were relatively affordable. However, even though newer cars are getting better gas mileage as technology progresses, the lack of continuity in gas pricing nationwide makes it nearly impossible to accurately gauge how much gas would cost. Additionally, it is regularly suggested that a car have a full maintenance check before long distance travel. At the very least cars should have their fluid levels, brakes, and tires inspected and replaced, if needed. Some travelers do not want the extra “wear and tear” on their personal vehicles, electing to rent a car instead, but the traveler now pays for the use of the vehicle, taxes, miscellaneous fees, overpriced insurance and the same price for gas they would have to pay for while using their own vehicle. Traveling by airplane seems far less complicated now, right? When...
Words: 987 - Pages: 4
...field of education is that web based or blog because it can Access data anytime, anywhere, around the world. Most people always have access to potentially huge library of information whether they are working from home, in the office. The Car Rental Management System is a system that facilitates to the people who want to travel even from the country or abroad. From the information that I have search, I can realize the problem that affected the quality of vehicle service. So, I have inspiration to improve the vehicle service for tour in many ways such as Van, Bus and Car, to make the traveler enjoy among their trip in three Southern Provinces. Because the old system cannot respond all requirements of the customer so, this study, therefore, investigates the important information for further improving the Car rental management system. By focused on safety, convenience and reliable, to make confident and trustful for the customer. From the reason that I mentioned above, I can summarize as follows:- 1. The quality of car The quality of car is one of the important factors for choosing the car among the customers. Because they have to use it in all trips, if the car has problem or broken it makes waste time of them. Thus, the quality of car is an important for vehicle services. 2. The vehicle insurance The customers will choose the first vehicle insurance in their trips. Because vehicle insurance can protects them from personal liability. The services also have to explain the...
Words: 376 - Pages: 2
...transportation. In order to avoid this problem riding vehicles that do not produce any CO2 emissions like bicycling would benefit the globe as a whole. Bicycling could reduce harm to the environment and improve individual’s quality of life. Choosing transportation like bicycling can reduce the harm that it brings to the environment. One benefit of bicycling is the reduction of CO2 emission, which causes global warming. Transportation with a lot of carbon release causes the air quality to go bad. This causes climate changes around the world for example it warms the atmosphere causing the ice to melt in the artic, which then effects the animals that live in that environment. Another benefit is it enables more energy to be conserved. Choosing transportation with less pollution such as a bicycle can reduce the manufacturing of vehicles that cause more pollution like a car; this reduces so much energy such as electricity that is being used by the factories to manufacture these products. Also it saves materials like the metals and plastics that are used for production of vehicles which later avoids the process of recycling. Final benefit to the environment due to transportation is the reduction of noise. Because of noise created by aviation, cars, and ships, many animals are extinct. Avoiding noise could save many creatures on earth. The reduction in noise levels will eliminate walls from being built to separate the houses from the high ways. Reduction in global...
Words: 658 - Pages: 3
...population. Certainly, ever harsher standards are limiting the noise emitted by vehicles; but the biggest nuisance is caused by railways and roads close to homes. On the global scale, the environment impact of traffic is just as worrying. The combustion of hydrocarbons gives off carbon gas, the principal greenhouse gas responsible for the current climate changes. To reduce pollution and the consumption of fuel oils, it is not necessary a question of transporting less but of transporting more efficiently. For transport is central to our lives and society. How to tackle this problem? There are several ways in which traffic pollution problems can be tackled. For instance, improved vehicle technology and using transport alternatives to the car will reduce emissions of pollutants into the air from traffic. The way you drive will have a significant impact on fuel consumption and therefore on pollutant emissions. There are various useful tips for cutting pollution when driving: • drive gently – rapid acceleration and heavy braking increase fuel consumption. •...
Words: 513 - Pages: 3
...my buddy’s birthday tonight. As I was getting ready to go out after work I started making the plan to pick up our friend Pete. For some reason choosing to take out my 98 Camaro Z28 instead of my more conservative Jetta seemed like a good idea. Why did I choose the Camaro? Why that was a bad idea? These are the questions I should have asked myself. It was a short ride to Pete’s place. When I arrived there I hung out a bit, “pre-gaming” with Pete and heading out to the party. Mistake one choosing to take a race car to a party that I planned on drinking at with a passenger and not having a plan if I couldn’t drive home. Our good friend Eric was having a Luau at his girlfriend’s house for his 23rd birthday party. A lot of our mutual friends from school and work were all there. At the party they had live music on a make shift stage which I thought was pretty cool. There were many festivities to partake in including an open bar and playing a few drinking games. After a few hours the party was winding down so it was time to leave. Pete and I decided to invite a few people back to my place and make a grand exit. This was mistake two leaving a party without realizing that I probably should not be driving so soon and not being aware of my surroundings. As we left the party my buddy Pete looks over and says to me, “let’s see what this car can do.” I won’t go into detail to much about my Camaro, so as to get off track. I will say though, I didn’t need to invest a whole lot of money...
Words: 576 - Pages: 3
...utility vehicle (SUV). The two articles in question are "Would You Buy a Car That Looked Like This?" by Andrew Simms (541-544) and "Why Consumers Have Been Choosing SUVs" by John Merline (545-548). A popular trend in society today is an increasing demand for SUV's by consumers, and there are two sides to every issue. Some groups, represented by Andrew Simms, complain that SUVs have a negative impact on society, conversely John Merline is a advocate of the SUVs. Anti-SUV groups complain that SUVs have a negative impact on the rest of society because they are hazardous to smaller vehicles on the roadways. They claim that when SUVs are in accidents with smaller vehicles, the passengers in the cars are more prone to injury, while a SUV protects its own occupants. Some of the anti-SUV groups are proposing to lower the bumpers on SUVs. The bumper of each car would meet, and this change would be safer for the occupants in small cars if they were in an accident together. Anti-SUV groups have evidence that SUV's have a higher risk of rollover than cars. The Pro-SUV groups want a minimum weight limit on smaller cars, by doing so this would increase passenger safety. Pro-SUV groups claim the small incidence of SUVs that rollover is because specific models have a narrow wheel base design. Anti-SUV groups are complaining that SUVs are having a negative impact on the rest of society by consuming more fuel than cars. The United States is dependent on foreign countries to supply some of...
Words: 773 - Pages: 4
...vehicles are still more convenient to repair, hybrid vehicles are becoming just as reliable. Hybrid vehicles are still more expensive to purchase but the long term investment will pay for itself. Both gas and electrical powered vehicles have benefits and troubles. The choice comes down to personal preference. Gasoline-Powered Vehicles The history of the automobile dates back to the 15th century when Leonardo Da Vinci was creating designs and models for transport vehicles. In 1885-1886, an inventor named Karl Friedrich Benz a German engineer who invented the first automobile (car) called (DRP 37435), this vehicle came with petroleum driven and internal combustion engine. The engine of that automobile was water-cooled and had electric ignition. The DRP 37435 was powered by an internal combustion engine; three wheeled four cycle, engine and chassis from a single unit. However, a mass production of cars was produced in 1908 by a man named Henry Ford. The first make model was called- the Ford Model T after 19 years of production; Henry built more than...
Words: 1096 - Pages: 5
...As a manufacturing engineer , I also in charge on choosing the right material to be use on the car , for the wheels of the car , I decided to use teflon wheels as it is light , strong and helps in reducing during the rotation on the track . we use double ball bearing for each of the wheels. We used the treated ball bearings which we had produce during the innovation. The axle we use is the carbon fibre axle because it is very light . The colour that we use is metallic colour using spray paint . For the finishing process , we smoothen the car with differennt type of smoothness . we use the sandpaper that immersed into the water before sandblasting the car by using a sandpaper . this is to ensure the equal smooth on a surface of the car . After that ,,, the will be coated with a layer of car cement to repair the broken effects during the machining process on a denford CNC machine using my knowledge on CAM . it is used to cover the deformation that happened during the cutting process . NEXT , there will be next layer of of undercoat to coat the car . To ensure the perfect smoothness on the car surface, we sandblsting the car again that covered by the undercoat and to beautify and strenghten the car . It is the last finishing layer of the car before its paint using the pressure spray painting . Then , the car is sprayed by two layer of colour which are pink and thrn black . Lastly . we sprayed the clear layer to make the car surface looks shiny...
Words: 267 - Pages: 2
...by individuals and groups obtains what they need and want through creating and exchanging products and value with others. The traditional view of marketing is that the firm makes something and then sells it. In my words, marketing is how the producers create value to the customer and receive it by needs and wants. We must know that marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. Ever since man started to trading goods, marketing was created. Suppose that marketing was never exist, we cannot buying foods, houses, car, etc. Without marketing, this world is nothing. Marketing involves the satisfying customers’ needs and wants. Marketing has a value creation and delivery sequence that consists of three parts. That is choosing the value, providing the value, and communicating the value. From my understanding, marketing does both. It creates and satisfies needs of customers. Marketers must use the marketing development’s term to create needs. They must learn how to change in knowledge, behavior, attitudes, or creativity. Then, it helps customers to be motivated to learn and make a decision, helps the customers effectively handle the information and experience, or helps the customers understand the product applications and influences the buying behavior. Marketing also satisfy needs. Marketing creates a transaction for exchanging the product for a value and...
Words: 878 - Pages: 4
...Camping site When going camping, it is important to prepare for it but even more essential is choosing a perfect campsite. This is because a good camping site will flourish ones camping experience and make it memorable. A camp site can be defined as a place used for overnight staying in the outdoors. There are several factors to consider when choosing a campsite, but the most important factors or steps to follow can be summarized as follows; 1. Camping place The first step is to choose a camping site. This should be a place which has been used by previous campers, because you will need to establish a site and make the place habitable for camping. By using previously occupied campsite, one is able to save energy and time for other activities because previous campers would have made the site habitable. It is also important for to remember that a new campsite might not be recognized by officials, and when disaster happens, the officials might not be able to alert or reach you to help. 2. Accessibility The second most important factor is accessibility, it is important to ask yourself how you plan to go camping, whether it is a drive up the campsite or it is accessible via a foot trail. If it is via a foot trail, choose a campsite with half a mile or less walk. 3. Views or attraction The third factor that is important to consider is, what kind of surroundings you expect, consider how it looks, whether it has good views or things that you will enjoy ...
Words: 948 - Pages: 4
...Factors to Consider When Choosing a Method of Financing a Business By Derek Dowell, eHow Contributor Banks may want to lend you money if you present a well-prepared business plan. Whether you're starting a new business from scratch or operating a successful business already, securing financing first requires you to think about the best method to go about it. There are many factors to take into account, though some may vary according to an entrepreneur's personal situation. Poor management is the most frequent cause of small-business failure, according to the Small Business Notes website, but it is closely followed by insufficient financing. Other People Are Reading * The Disadvantages of External Equity * Financing Methods for Capital Purchases 1. Funding Availability * The first thing to do when choosing a method of financing your business is to determine what your range of options are. Small Business Notes lists the most common sources of finding money to start a business: personal savings (72 percent), banks (45 percent), friends/relatives (28 percent), individual investors (10 percent), government-guaranteed loans (7 percent) and venture capital firms (1 percent). Most people will not be able to rely on a single source, since banks expect the business owner to put some of his own money at risk in the venture. Spend some time thinking about what sources you can access. Personal Savings * Choosing to risk personal savings on a business venture...
Words: 1297 - Pages: 6
...MARKET SEGMENTATION, TARGETING AND POSITIONING MARKET SEGMENTATION INTRODUCTION: - The market for any product is normally made up of several segments. A ‘market’ after all is the aggregate of consumers of a given product. And, consumer (the end user), who makes a market, are of varying characteristics user and buying behavior. There are different factors contributing for varying mind set of consumers. It is thus natural that many differing segments occur within a market. In order to capture this heterogeneous market for any product, marketers usually divide or disintegrate the market into a number of sub-markets/segments and the process is known as market segmentation. segmentation Thus we can say that market segmentation is the segmentation of markets into homogenous groups of customers, each of them reacting differently to promotion, communication, pricing and other variables of the marketing mix. Market segments should be formed in that way that difference between buyers within each segment is as small as possible. Thus, every segment can be addressed with an individually targeted marketing mix. The importance of market segmentation results from the fact that the buyers of a product or a service are no homogenous group. Actually, every buyer has individual needs, preferences, resources and behaviors. Since it is virtually impossible to cater for every customer’s individual characteristics, marketers group customers to market segments by variables they have in common. These...
Words: 9108 - Pages: 37
